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Demonstrating Social Value Marcus Hulme, Social Impact Director Big Society Capital. Overview . 1. Building a social impact strategy. 2. Measuring social impact. Communicating social impact. Questions. Building a social impact strategy.

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1. Building a social impact strategy.

2. Measuring social impact.

Communicating social impact.



Building a social impact strategy

  • What problem do you want to address? What is the context and evidence?
  • What change do you want to makeand for whom?
  • Does your mission reflect the need?
  • Have you set clear indicators to measure change?
  • How are you progressing?
  • How are you learning and changing?
  • What changes are you trying to achieve?
  • Do your outcomes logically address the need?
  • Are they realistic and achievable?
  • How do your activities reflect your mission and outcomes?
  • Is there a clear ‘impact chain’ between your activities and outcomes?
  • Have you involved beneficiaries in shaping your services?
planning social impact
Planning social impact

Aim or Mission


Activities, outputs or services

Charities Evaluation Service PlanningTriangle (adapted)

example logic model

Veterans Targeted Programme

Example logic model













Aim/ Mission


Long term outcomes

  • Service that promote the physical and mental health of older people are replicated across the region.
  • Older people feel more happy and healthy through taking part in sessions.
  • Reduction in costs to health and social care budgets due to increase in physical and mental well being amongst older people.

Short term outcomes

  • Improved physical and mental well being for older people in communities.
  • Older people feel less isolated from participating in engaging activities.
  • Reduction in the amount of falls and injury's for older people.
  • Greater awareness about the benefits of physical activity amongst health and social care practitioners.
  • Run outreach workin care homes, GP practices and community centres to build customer base.
  • Deliver physical activity sessions in community settings and care homes.
  • Organise reminisce sessions in community sessions and care homes.
  • Offer tailored one to one sessions for older people with specific support needs.
  • Measure the social impact of the service (for both individuals and as a whole) to refine approach and improve activities.

To improve the physical and mental well being of older people who are socially isolated.


  • Complete needs assessment in target communities, develop business plan including aims, outcomes, activities, timing, and governance structures.
  • Secure finance from social investment funds.
  • Recruit staff, volunteers and run induction and training sessions.
  • Run promotional activities for service in community and launch.


  • Amount of physical activity amongst older people.
  • Number of older people who report improved mental well being.
  • % change in physical activity participation for older people.
  • % reduction in falls for older people taking part in the service.
  • Level of awareness about the benefit of physical activity for older people amongst practitioners.
  • Level of health and social care expenditure on older people.
  • Number of sessions delivered across region.
outcomes matrix
Outcomes Matrix

For Big Society Capital and


For the wider market…

  • Single framework for all SIFIs to use to identify, define, monitor and report their impact
  • Help evaluate potential deals
  • Collate impact information across out portfolio
  • Monitor and report on BSC’s impact
  • Ensure impact assessment and strategy is rooted in an outcomes-based perspective
  • Comprehensive and standardised framework for outcomes in the UK
  • Best practice tool for defining and evidencing impact
  • Standardise essential aspects of impact reporting
  • Ensure transparency around our social assessment process
measuring social impact
Measuring social impact

Physical disabilities or sensory impairment

Long-term health issues, life threatening or terminal illness

Voluntary carers

Vulnerable parents


Elderly (including those with dementia)

Long-term unemployed


Vulnerable young people and NEETs

General Public / All

Learning disabilities or mental health needs

Vulnerable children

Living in poverty/are financially excluded

Addiction issues

  • Experienced crime or abuse
tracking progress
Tracking progress
  • Tracking progress
  • Indicators help you to understand the extent of change being achieved by your organisations and track progress.
  • Indicators should link to your outcomes and be specific, proportionate, practical, useful and relevant.
  • A good way to set your indicators is by asking yourself: how will we know the change is happening?
  • Methods to gather data include surveys, focus groups, observation and analysing secondary data, plus many more.
  • There are lots of existing indicators you can use from websites such as the Global Values Exchange:
  • A good impact measurement plan should include details of aim, outcome, activities, targets, methods of data collection, responsibility for data collection and frequency of reporting.
communicating and influencing
Communicating and influencing
  • Identify who you are trying to influence.
  • Engage key stakeholders from the outset.
  • Use appropriate methods for measuring impact.
  • Be responsive to the external context.
  • Build on existing evidence.
  • Tailor findings and communications to different audiences.
  • Include case studies of beneficiaries.
  • Have a clear ongoing communications strategy.
  • Link evidence to the wider context.
  • Highlight cost savings/ benefit where possible.
  • Identify need, define mission, outcomes and indicators
    • Setting out your purpose
    • Proving you are making a change
    • Both qualitative and quantitative
    • Use of appropriate indicators
  • Identify stakeholders
    • Baseline/comparison group
    • Sampling
    • Involvement
  • Gather data
    • Interviews
    • Surveys
    • Questionnaires
    • Focus groups
    • Case studies
  • Track performance and communicate
    • Measure social performance against mission
    • Show change over time; acknowledge learning
    • Set new targets
www bigsocietycapital com

Big Society Capital Limited is registered in England and Wales at Companies House number 07599565.Our registered office is 5th Floor, Chronicle House, 72-78 Fleet Street, London EC4Y 1HY.Big Society Capital is authorised and regulated by Financial Conduct Authority number 568940.