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CHAPTER 12. ENHANCING MANAGEMENT DECISION MAKING

LEARNING OBJECTIVES. DIFFERENTIATE DECISION-SUPPORT SYSTEMS (DSS) FROM GROUP DECISION-SUPPORT SYSTEMS (GDSS)DESCRIBE COMPONENTS OF DSS

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CHAPTER 12. ENHANCING MANAGEMENT DECISION MAKING

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    2. LEARNING OBJECTIVES DIFFERENTIATE DECISION-SUPPORT SYSTEMS (DSS) FROM GROUP DECISION-SUPPORT SYSTEMS (GDSS) DESCRIBE COMPONENTS OF DSS & GDSS *

    3. LEARNING OBJECTIVES DEMONSTRATE HOW DSS & GDSS ENHANCE DECISION-MAKING DESCRIBE CAPABILITIES OF EXECUTIVE SUPPORT SYSTEMS (ESS) ASSESS BENEFITS OF ESS *

    4. MANAGEMENT CHALLENGES DECISION-SUPPORT SYSTEMS GROUP DECISION-SUPPORT SYSTEMS EXECUTIVE SUPPORT SYSTEMS *

    5. DECISION SUPPORT SYSTEMS (DSS) MANAGEMENT LEVEL COMPUTER SYSTEM COMBINES DATA, MODELS, USER - FRIENDLY SOFTWARE FOR SEMISTRUCTURED & UNSTRUCTURED DECISION MAKING *

    6. MODEL DRIVEN DSS: Uses models for what-if and other analysis DATA-DRIVEN DSS: Allows extraction, analysis of information from databases * DECISION SUPPORT SYSTEM

    7. DECISION SUPPORT SYSTEM

    8. TPS: Transaction processing system MODEL: Representation of a problem OLAP: On-line analytical processing USER INTERFACE: How user enters problem & receives answers DSS DATABASE: Current data from applications or groups * DECISION SUPPORT SYSTEM

    9. DATA MINING: Technology for finding relationships in large data bases for prediction DSS SOFTWARE SYSTEM: Tools for data analysis SENSITIVITY ANALYSIS: “What-if” questions about changes in model factors * DECISION SUPPORT SYSTEM

    10. GEOGRAPHIC INFORMATION SYSTEM (GIS): Software to display digital maps WEB-BASED DSS: Available on Internet for decisions, information, software CUSTOMER DSS (CDSS): System supports buying decisions of customers * DECISION SUPPORT SYSTEM

    11. AMERICAN AIRLINES: Price & route selection EQUICO CAPITAL CORPORATION: Investment evaluation GENERAL ACCIDENT INSURANCE: Customer buying patterns, fraud detection * DECISION SUPPORT SYSTEM

    12. BANK OF AMERICA: Customer profiles FRITO-LAY: Price, advertising, promotion selection BURLINGTON COAT FACTORY: Store location, inventory mix NATIONAL GYPSUM: Corporate planning & forecasting * DECISION SUPPORT SYSTEM

    13. GROUP DECISION-SUPPORT SYSTEM (GDSS) INTERACTIVE COMPUTER-BASED SYSTEM FACILITATES SOLUTION OF UNSTRUCTURED PROBLEMS BY DECISION MAKERS WORKING AS GROUP *

    14. TOOLS OF GDSS ELECTRONIC QUESTIONNAIRES ELECTRONIC BRAINSTORMING IDEA ORGANIZERS QUESTIONNAIRE TOOLS TOOLS FOR VOTING, SETTING PRIORITIES *

    15. TOOLS OF GDSS STAKEHOLDER IDENTIFICATION & ANALYSIS TOOLS POLICY FORMATION TOOLS GROUP DICTIONARIES *

    16. ELECTRONIC MEETING SYSTEM (EMS) COLLABORATIVE GDSS: Uses information technology to make group meetings more productive; facilitates communication decision making *

    17. BENEFITS: Improved pre-planning Increased participation Open, collaborative atmosphere Idea generation free of criticism Evaluation objectivity Idea organization & evaluation * HOW GDSS ENHANCED DECISION MAKING

    18. BENEFITS: Setting priorities & decision making Documentation of meetings Access to external information Preservation of organizational memory * HOW GDSS ENHANCED DECISION MAKING

    19. EXECUTIVE SUPPORT SYSTEMS (ESS) STRATEGIC INFORMATION SYSTEM DESIGNED FOR UNSTRUCTURED DECISION MAKING THROUGH ADVANCED GRAPHICS AND COMMUNICATIONS *

    20. EXECUTIVE SUPPORT SYSTEMS DRILL DOWN: ability to move from summary to lower levels of detail Designed for specific needs of CEO Extensive support staff Executive has 24 hour per day ability to examine, control progress throughout organization *

    21. EXECUTIVE SUPPORT SYSTEMS BENEFITS: FLEXIBILITY ABILITY TO ANALYZE, COMPARE, HIGHLIGHT TRENDS GRAPHICS HELP EXPLORE SITUATION MONITOR PERFORMANCE TIMELINESS, AVAILABILITY OF DATA ALLOWS PROMPT ACTION *

    22. EXECUTIVE SUPPORT SYSTEMS EXAMPLES: SUTTER HOME WINERY: Business intelligence on salespeople, distributors, retailers ROYAL BANK OF CANADA: Portfolio Query System provides risk information U.S. GENERAL SERVICES ADMINISTRATION: Quick, easy view of assets *

    23. Connect to the INTERNET

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