1 / 44

MGM 3180

MGM 3180. DR ABDAH MD AKIM. Nama kursus : Asas keusahawanan (Basic Entrepreneurship) Kod Kursus : MGM 3180 Kredit : 3 (2+1) Jumlah jam belajar :120 jam semester Prasyarat : Tiada. Hasil pembelajaran. Pelajar dapat 1. menjelaskan ciri-ciri keusahawanan

chevelier-jaron
Download Presentation

MGM 3180

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MGM 3180 DR ABDAH MD AKIM

  2. Nama kursus : Asas keusahawanan (Basic Entrepreneurship) Kod Kursus : MGM 3180 Kredit : 3 (2+1) Jumlah jam belajar :120 jam semester Prasyarat : Tiada

  3. Hasil pembelajaran Pelajar dapat 1. menjelaskan ciri-ciri keusahawanan 2. menyediakan rancangan perniagaan 3. melaksanakan aktiviti perniagaan

  4. Sinopsis • Kursus ini memberi pendedahan kepada pelajar mengenai ilmu keusahawanan yang merangkumi kaedah melaksanakan aktiviti keusahawanan dan kemahiran pengurusan asas yang diperlukan untuk pengendalian perusahaan perniagaan • The course provides students with exposure to entrepreneurial knowledge that will cover techiques to carry out entrepreneurial activities and basic management skills required in a business undertaking

  5. Kandungan kuliah 1. konsep dan pembangunan keusahawanan • Kepentingan bidang pengajian keusahawanan • Konsep usahawan dan keusahawanan • Ciri dan sifat usahawan • Pembangunan keusahawanan di Malaysia

  6. 2. Analisis kompetensi keusahawanan diri • Kaedah penilaian diri • Kaedah penilaian dan pengukuran tahap kompetensi keusahawan diri

  7. 3. Etika keusahawanan • Definisi etika • Etika dalam perniagaan • Konsep barakah dalam perniagaan

  8. 4. Kreativiti dan inovasi dalam perniagaan • Definisi kreativiti dan inovasi • Kepentingan kreativiti dan inovasi • Teknik menjana idea kreatif dan inovatif • Strategi dan halangan terhadap kreativiti dan inovasi

  9. 5. Peluang dan rancangan perniagaan • Definisi peluang perniagaan • Proses mengenalpasti peluang perniagaan • Menilai dan memilih peluang perniagaan

  10. 6. Memulakan perniagaan • Mengenalpasti sumber • Komunikasi dan perundingan

  11. 7. Perancangan perniagaan • Kepentingan rancangan perniagaan • Format dan senarai semak rancangan perniagaan

  12. 8. Mengurus projek perniagaan • Pentadbiran dan organisasi • Jualan dan pemasaran • Operasi dan kawalan • kewangan

  13. 9. Cabaran dan isu semasa dalam perniagaan

  14. Amali • Menyediakan rancangan perniagaan • Membentang rancangan perniagaan • Mengurus kewangan perniagaan • Mengendalikan seminar keusahawanan

  15. Penilaian • Kerja kursus 80% • Penilaian akhir 20%

  16. Pembahagian penilaian kursus secara terperinci

  17. Textbooks • Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. 2nd Pacific Rim Edition. Australia: John Wiley & Sons Australia Ltd. • Kementerian Pengajian Tinggi & Associates. (2007) Asas pembudayaan keusahawanan. Kedah: Penerbit Universiti Utara Malaysia.

  18. Textbooks • Hisrich, R.D., Peters, M.P. and Shepherd, D.A. (2005). Entrepreneurship(6th.Edition).Singapore:McGraw Hill • Kuratko, D.F. and Hodgetts, R.M. (2007). Entrepreneruship Theory, Process, Practice(7th Edition). Canada: Thomson South-Western.

  19. Textbooks • Lambing, P.A. and Kuehl, C.R. (2007). Entrepreneurship (4th. Edition). New Jersey : Pearson Education Inc. • Mohani Abdul, Kamarulzaman Ismail, Zainal Abidin, Mohamad dan Abdul Jumaat Mahajar, (2008), Pembudayaan Keusahawanan. Petaling Jaya: Prentice Hall, Pearson Malaysia Sdn Bhd.

  20. Textbooks • Syed Mohd. Ghazali Wafa Syed Adwam Wafa, Hj. Muhammad Nasri Hj. Md. Hussain dan Mohd. Hizam Hanafiah. (2005). Pengantar Perniagaan Islam. Petaling Jaya: Pearson Malaysia Sdn. Bhd.

  21. Who is an entrepreneur? • What is entrepreneurship? • What is an entrepreneurial process?

  22. The word entrepreneur is french and literally translated as between-taker or go-between • Eg Marco Polo sign a contract with a money person • Risk taker

  23. Function of an entrepreneur • To reform or revolutionize the pattern of production by exploiting an invention or more generally an untried technological method of producing a new commodity or producing an old one in a new way, opening a new source of supply of materials or a new outlet for products by organizing a new industry

  24. Research indicates that individuals who study entrepreneurship are 3 to 4 times more likely to start their own business • And they earn 20 to 20 percent more than students studying in other fields

  25. Entrepreneurship • the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities (assuming the risks and rewards)

  26. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. • a business entrepreneur typically measures performance in profit and return, • a social entrepreneur assesses success in terms of the impact s/he has on society

  27. Eg for social entrepreneur • Florence Nightingale • founder of the first nursing school and developer of modern nursing practices

  28. Global entrepreneur • Necessary to establish an international vision • Level of international skills and knowledge as well as that of associates in the company will help to determine the international strategy you implement

  29. Motivations to go global • Unless they are born global, most entrepreneurs will pursue international activities only when stimulated to do so • Profits are one of the most significant reasons for going global

  30. Cigarette companies such as Philip Morris confronted with increased government regulations and anti-smoking attitudes among consumers and the government have aggressively pursued sales outside United States

  31. When the entrepreneur’s technology becomes obsolete in the domestic market and/or product or service is near the end of its life cycle, there may be sales opportunities in foreign markets

  32. Entrepreneurs often go global to take advantage of lower costs in foreign countries in labor, manufacturing overhead and raw materials • This cost advantage may become obsolete as the Czech Republic develops as a member of the European Union

  33. Motivations for going global • Profits • Competitive pressures • Unique products or services • Excess production capacity • Declining home country sales • Unique market opportunity • Economies of scale • Technological advantage • Tax benefits

  34. Minority entrepreneurship • Understanding the behaviour of various ethnic groups in the context of the environment and the economic opportunities available in the societal context • Trends among minority groups

  35. Lowest participation rate for African Americans, the second highest but fastest growing participation rate for Hispanics and the highest rate of ownership participation for Asians • Minority business owners tended to be younger or better educated but otherwise were from family backgrounds similar to those of white business owners

  36. With an increase in the encouragement of entrepreneurship among minority groups particularly in their formative high school years and increase in the number of role models more minorities are likely to select entrepreneurship as a viable career option • From 1982 to 2002 there has been a ten-fold increase in the number of business owned by American Indians/Alaskan natives and business owned by Hispanics has quadrupled

  37. Entrepreneurs vs inventors • Inventor-indv who creates something for the first time • Motivated by own work and personal ideas • Highly creative • Free thinking • Problem solver • Not likely to view monetary benefits as a measure of success

  38. Entrepreneur falls in love with the organization/the new venture and will do anything to ensure its survival and growth • Inventor falls in love with invention and reluctantly modify the invention to make it more commercially feasible

  39. Benefits • Enormous personal financial gain • Self-employment, own bossing, offering more job satisfaction and flexibility of the work force • Employment for others, often in better jobs

  40. Development of more industries, especially in rural areas or regions disadvantaged by economic changes, for example due to globalization effects • Encouragement of the processing of local materials into finished goods for domestic consumption as well as for export • Income generation and increased economic growth

  41. Healthy competition thus encourages higher quality products • More goods and services available • Development of new markets

  42. Promotion of the use of modern technology in small-scale manufacturing to enhance higher productivity • Encouragement of more researchers/studies and development of modern machines and equipment for domestic consumption • Development of entrepreneurial qualities and attitudes among potential entrepreneurs to bring about significant changes in the rural areas

  43. Freedom from the dependency on the jobs offered by others • Ability to have great accomplishments • Reduction of the informal economy

  44. Emigration of talent may be stopped by a better domestic entrepreneurship climate • Serious tax advantages

More Related