1 / 25

Welcome To

This guide breaks down all core digital marketing channels and shows you how to build a complete marketing system that actually drives results. Itu2019s structured in a way that takes you step-by-step through planning, executing, and measuring your campaigns, making it ideal for both beginners and professionals.<br><br>

chetanseodital
Download Presentation

Welcome To

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Digital Marketing ?  Digital marketing is the practice of promoting products or services using digital channels and technologies. It includes all marketing efforts that use the internet or an electronic device. Businesses leverage digital marketing to connect with current and potential customers through various online platforms.

  2. What is SEO ?  Search Engine Optimization (SEO):  Improving website visibility on search engines like Google.  Focuses on organic (non-paid) traffic.

  3. What is SEM ?  Search Engine Marketing (SEM):  Paid advertising on search engines (e.g., Google Ads).  Often includes pay-per-click (PPC) campaigns.

  4. What is SMO ?  Social Media Optimization (SMO):  Optimizing Social Profiles and Content.  Driving Traffic and Engagement.

  5. What is SMM ?  Social media Marketing (SMM):  Paid Promotions & ads on social media.  Content Creation & Branding.

  6. Difference b/w SEM and SMM ?  SEM (Search Engine Marketing  SMM (social Media marketing)  Search engines like Google, Bing.  Uses social networks (e.g., Facebook, Instagram, X, LinkedIn).  Based on keywords and search intent.  Reaches users based on interests while they browse or socialize.  Targets users actively searching for something.  Visual and interactive ads (images, videos, stories, reels).  Mostly text-based ads in search results.  Based on user demographics, interests, and behaviors.

  7. What is crawling ? Crawling is when search engine "bots" or "spiders" automatically browse the web to find new or updated content (like websites, blogs, images, or videos). What is indexing ? If crawling is reading a web page, indexing is filing it away in a digital library (the search engine’s index). What is Backlink ? If Website A links to Website B, then Website B has a backlink from Website A.

  8. Organic Traffic  Organic traffic refers to visitors who come to your website through unpaid (free) search engine results, like those on Google, Bing, or Yahoo.

  9. Inorganoic Traffic  If you pay for ads (on Google, Facebook, Instagram, etc.) and someone clicks on them to visit your website, that’s inorganic traffic.

  10. Referral Traffic  If someone clicks a link to your website from another site (like a blog, news article, or online forum), that’s referral traffic.

  11. Direct Traffic  Direct web traffic refers to website visitors who arrive by typing your website URL directly into their browser or accessing it through a bookmark, rather than through a search engine, ad, or link from another site.

  12. Social Traffic  Social traffic refers to visitors who come to your website by clicking links from social media platforms, such as Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, etc.

  13. Quality of Backlink The quality of a backlink is a key factor in search engine optimization (SEO). High-quality backlinks can significantly boost your website’s authority, visibility, and ranking in search engine results. Domain Authority Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website is likely to rank on search engine results pages (SERPs). It’s scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. Page Authority Page Authority (PA) is a metric developed by Moz that predicts how well a specific web page (not the entire domain) will rank in search engine results. It’s scored on a scale from 1 to 100, with higher scores meaning better chances of ranking.

  14. What is Directory Submission ?  Directory submission is an off-page SEO technique where you submit your website’s details (like URL, title, and description) to web directories to create backlinks and improve your site’s visibility in search engines.  It's the process of submitting your website to these directories, usually by providing:  Website name  URL  Description  Keywords  Category  Contact information

  15. What is Classified Submission ?  Classified submission is a type of off-page SEO and online marketing technique where you post free or paid ads for your products or services on classified ad websites. These ads often include your website link, which can generate backlinks, traffic, and potential leads.  It involves submitting business or promotional content (usually short ads) to classified websites like:  Craigslist  OLX  Locanto  Gumtree  ClickIndia  Adpost

  16. What is Social Bookmarking Submission  Social bookmarking submission is an off-page SEO technique where you share or "bookmark" your web pages (like blog posts, products, or services) on social bookmarking websites. These platforms allow users to save, organize, and share web content publicly.  It's the process of submitting your website or URL to social bookmarking sites (such as Reddit, Mix, Digg, or Pocket), where other users can discover, save, or upvote your content.  Each submission typically includes:  URL (link to your content)  Title  Description  Tags or keywords  Category (sometimes)

  17. Image Optimization and Submission Image optimization and submission are important on-page and off-page SEO techniques that improve website performance, search rankings, and visibility on image search engines like Google Images.  Image optimization is the process of preparing images so they:  Load faster (reducing file size without losing quality)  Are SEO-friendly (search engines understand what the image is about)  Improve accessibility and user experience

  18. What is Blog Creation and Submission ?  Blog creation and submission are SEO and content marketing techniques that help increase your website’s visibility, authority, and traffic by producing valuable content and sharing it on various platforms.  Blog submission is the process of submitting or sharing your blog posts on:  Blog directories (sites that list and categorize blogs)  Guest blogging platforms (write posts for other blogs)  Content syndication networks (repost your blogs on other sites)  Social media and bookmarking sites  Forums or communities

  19. What is Blog Commenting ?  Blog commenting is the practice of leaving comments on other people’s blog posts. It’s a way to engage with the blog content, share your thoughts or feedback, and often includes a link back to your own website.  Build connections with bloggers and their audience  Drive traffic to your website if readers click your link  Increase brand awareness within your niche  Gain backlinks, although most comment links are nofollow (which means they don’t pass SEO value directly)  Participate in conversations and show your expertise

  20. What is PPT Submission ?  PPT submission is an off-page SEO and content marketing strategy where you create and upload PowerPoint presentations (PPTs) to document- sharing or slide-sharing websites. The goal is to share informative, visual content that promotes your brand, drives traffic, and builds backlinks.  It involves:  Creating a PowerPoint presentation on a relevant topic  Optimizing it for SEO (with keywords, titles, links)  Submitting it to platforms like SlideShare, AuthorSTREAM, or SlideServe  Each slide deck typically includes:  Title slide with your brand/logo  Informative slides with visuals, charts, or bullet points  A final slide with your website link or contact info

  21. What is PDF Submission ?  PDF submission is an off-page SEO technique where you create and share PDF documents (like guides, brochures, or whitepapers) on document- sharing websites to:  Gain backlinks  Drive traffic to your site  Improve online visibility  Share useful, branded content with a wider audience  It involves:  Creating a well-designed PDF document (often repurposed from blog posts or marketing materials)  Optimizing the PDF with keywords, branding, and hyperlinks  Uploading it to high-authority PDF-sharing platforms

  22. What is Video Submission ?  Video submission is an off-page SEO and digital marketing technique where you upload and share videos on video-sharing platforms to gain visibility, backlinks, traffic, and improve brand awareness.  It involves:  Creating a relevant, engaging video about your business, product, service, tutorial, or content topic  Optimizing it with keywords, descriptions, and tags  Uploading it to video-sharing sites like YouTube, Vimeo, or Dailymotion

  23. What is Profile Submission ?  Profile submission is an off-page SEO technique where you create user profiles on high-authority websites or platforms and include your business or website link in the profile information.  It involves registering on websites (forums, business directories, Q&A sites, social platforms, etc.) and filling out a profile that includes:  Your name or brand name  A short bio or description  Website URL  Social media links  Contact information (sometimes)

  24. Thank you  Address :- 1st Floor, C-3/207, Radhu Place Road, near V3S MALL, Veer Savarkar Block, Guru Nanak Pura, Laxmi Nagar, Delhi, 110092  URL :- https://www.dicslaxminagar.com/digital-marketing-course-in-laxmi- nagar.php Chetan Sharma 

More Related