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3G/UMTS worldwide deployments. Jean-Pierre Bienaimé …………………………………………………………………………… Chairman, UMTS Forum www.umts-forum.org. Who are we?

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3g umts worldwide deployments

3G/UMTS worldwide deployments

Jean-Pierre Bienaimé

……………………………………………………………………………

Chairman, UMTS Forum

www.umts-forum.org

about the umts forum

Who are we?

  • An international, cross-sector industry body comprising operators, manufacturers, regulators, application developers, research organisations and IT industry players.

Our mission…

  • To promote a common vision of the development of 3G/UMTS and of its evolutions, and to ensure its worldwide commercial success.

Our publications

  • Since 1997, more than 40 reports on Spectrum & Regulation, 3G/UMTS vision, Customer behaviour, Market evolution & Forecasts, Technical studies & Implementation. Recent issues: Strategic Considerations for IMS – the 3G Evolution, Coverage Extension Bands for UMTS/IMT-2000 in the bands between 470-600 MHz, Magic Mobile Future 2010-2020…

About The UMTS Forum

2005 the year of mass market commercialisation for 3g

2005: The year of mass-market commercialisation for 3G

Some big numbers…

more than 50 million 3G subscribers worldwide (W-CDMA + CDMA2000 1xEV-DO) by Mid-Sept ‘05

more than 100 W-CDMA networks launched by Nov ‘05

3g umts global update

3G/UMTS global update

  • 100+ W-CDMA networks in commercial service in over 40 countries with many others in trial/pre-launch (October 2005)
  • Over 35 million 3G/UMTS subscribers (October 2005) out of a global total exceeding 50 million 3G customers (WCDMA + EV-DO)
  • 145+ 3G/UMTS licenses awarded in 45 countries
  • W-CDMA take-up faster than GSM at the same stage
35 million 3g umts subscribers

35 million 3G/UMTS subscribers

Rest of World 4.1%

Europe 42.2%

Japan 53.7%

EMC / SOFRECOM / UMTS Forum Member estimates October 2005

slide6

Complementary strategies in Europe

Several European operators are offering mobile broadband via a complementary mix of 3G/UMTS and other technologies including EDGE

a global picture

A global picture

A significant number of American operators are already giving customers a taste of mobile broadband services via EDGE

50 million 3g customers worldwide w cdma now exceeds ev do by a factor of 2 sep 05
50 million 3G customers worldwideW-CDMA now exceeds EV-DO by a factor of 2 (Sep.05)

33.0

million

17.0

4.4

2.7

Sources: EMC, operators

3g umts terminals

3G/UMTS Terminals

  • Over 220 3G/UMTS terminals and PC cards (Nov.05) commercially available or announced by a growing range of European, Asian and US manufacturers
  • Latest models compare with 2G handsets in terms of battery life, weight and size
a clear roadmap

A clear roadmap

As a complete mobile system standardised in 3GPP, 3G/UMTS offers a clearly-defined evolutionary path to higher data speeds, greater capacity and increased functionality to support new services

  • 3GPP Release 6 enhances earlier iterations to bring customers a step closer to the complete "3G experience”
  • High Speed Packet Access (HSPA) maximises operators’ available spectrum resources, offering high symmetrical data rates and reduced latency, while reducing delivery costs per bit
  • Phase II of the IP Multimedia Subsystem (IMS) ensures smooth interworking with other core networks, and enables operators to offer multimedia services built on Internet applications, services and protocols
  • Interworking with WLAN gives users the greatest flexibility in choosing how they communicate
  • plus MBMS, enablers for Push to talk over Cellular (PoC) and more…
3g operator evolution options

3G Operator Evolution Options

3G/UMTS

PDC

4.5%

HSDPA/

HSUPA

TD-CDMA

TD-SCDMA

GSM

GPRS

73.5%

W-CDMA

90%+

TDMA

EDGE

8%

CDMA One

CDMA2000

1x EV-DV

CDMA2000

1x RTT

14%

CDMA2000

1x EV-DO

ENHANCED 3G

2G

2.5G

3G

3g umts service evolution roadmap

3G/UMTS service evolution roadmap

  • Future enhancements to UMTS (3GPP Release 5 & 6):
  • HSDPA (High speed downlink packet access) increases downlink speeds to 14.4 Mbps, and 5.8 Mbps for HSUPA (uplink)
  • IP multimedia subsystem (IMS) provides advanced IP capabilities for mobile multimedia services
  • Multimedia Broadcast / Multicast Service (MBMS)
  • Interworking with other networks such as DAB and DVB will take advantage of content offerings that can be delivered efficiently to mobile devices

GSM GPRS Rel 99 Rel 4 Rel 5 Rel 6

New services and applications are already being introduced on today’s 2G and 2.5G networks, giving operators and customers an early taste of the capabilities of 3G/UMTS

hsdpa the next step in evolution of the 3gpp air interface

HSDPAThe next step in evolution of the 3GPP air interface

HSDPA = high speed mobile broadband, enabling a wide variety of high bandwidth multimedia services including:

- high quality streaming video,

- fast downloads of high resolution images and large files,

- interactive e-mails & gaming,

- telematics,…

  • Compared with WCDMA, HSDPA:
        • increases throughput (2→14.4 Mbps): total and average per user
        • reduces latency
        • increases data capacity up to 5x in dense urban environments (micro-cells)
the first wave operators in europe asia pacific and usa that have announced their hsdpa plans
The first wave…Operators in Europe, Asia Pacific and USA that have announced their HSDPA plans
  • EUROPE
  • Orange (France, UK)
  • T-Mobile
  • Mobilkom Austria
  • Hutchison 3G
  • O2
  • Vodafone
  • SFR
  • Bouygues
  • Telenor
  • Telfort
  • TEM
  • TIM
  • ASIA PACIFIC
  • NTT DoCoMo
  • Vodafone KK
  • KTF
  • SKT
  • Telstra
  • NORTH AMERICA
  • Cingular AT&T

Announcements suggest HSDPA launches in 2006… plus HSUPA launches from 2007

mobile broadcast service categories

Location

Based Traffic Guide

Multiplayer Online

Games

Buffered Personalised Infotainment

Interactive

Mobile TV

Passive

Mobile TV

No

Interactivity

Interactivity enabled

Interactivity enabled

Interactivity enabled

Interactivity enabled

Mobile Broadcast Service Categories

Scheduled TV

Programme

Video Streaming

News, Magazine, Learning Lessons, Movie Guide, Local Event Guide

Quiz,

Role-play,

Strategy-, Sport-, Adventure- Games

Scheduled Programme with Return Channel for Interactivity

Car Navigation Support with Real-time Traffic Information

mobile broadcast technologies adding value to the 3g umts user experience
Mobile broadcast technologies Adding value to the 3G/UMTS user experience
  • 3G/UMTS launches are stimulating greater demand for live TV and video downloads
  • ‘One to many’ broadcast transmission of multimedia content promises to deliver an enhanced 3G/UMTS user experience, with more efficient use of finite spectrum resources
  • ‘MBMS’ enabling Broadcast and Multicast modes is specified in 3GPP
  • In parallel with this, trials based on the DVB-H standard (proposed by ETSI and based on existing terrestrial broadcasting standards) are already underway
  • First DVB-H handsets expected within next 12 months
dvb h and mbms serve complementary needs
DVB-H and MBMS Serve Complementary Needs

DVB-H

MBMS

0-64 kbps

“Cost optimizing”

64-512 kbps

“Service enabling”

MMS info & streaming

Goal of the Day, mLearning, Real-time traffic info, News, Weather,..

TV with/without interaction /

Pervasive multiplayer games

Movie Trailers / City Guide

  • MBMS is a feature for GERAN/UTRAN
  • DVB-H-operates within 174-862 MHz
mobile broadcast enables a new value chain
Mobile broadcast enables a new value chain

Mobile broadcasting potentially creates a new value chain, with operators being the main interface between consumers and content providers, and gaining new revenues from interactive TV programming & advertising

what do customers want focusing on customer s personal experience
What do customers want?Focusing on customer’s personal experience

3G segmentation – some examples of services & user categories (SKT):

- Communications - High end

- Entertainment - 13-18 years

- Information - 18-25 years

- Enterprise applications - 25-35 years

- Banking - Enterprise users

- Married women

A Chinese market survey ranked these services in order of customer preference:

7. Instant Messaging

8. Online games

9. Location Based Services

10. Multimedia e-mail

11. M-Banking

12. Others

1. News

2. Videophony

3. Video downloads

4. Music downloads

5. Mobile TV

6. Mobile Internet

asia s example leading the way with 3g

Asia’s example… leading the way with 3G

  • JAPAN
  • Building on the success of the world’s first fully commercialised W-CDMA network
  • Rapid adoption of mobile multimedia services, e.g. huge demand for 3D games
  • Wide range of feature-rich handsets plus choice of tariffs – backed by strong operator promotion and education
  • KOREA
  • Dazzling success of mobile entertainment services (games, MP3 music, mobile TV…)
  • Usage stimulated by easy-to-browse portals with ‘hotkey’ access on handsets
  • Continuing technical innovation, e.g. multi-mode mobile broadcasting (S-DMB in parallel with live TV via 3G)
  • CHINA
  • Immense untapped potential in a population of 1.3 billion…
3g umts tariff examples

New networks… new services… new charging models

3G/UMTS Tariff Examples

O2 Germany: Connection Manager combines Mobile and WiFi. Card priced from €99.95 with connection to ‘Active UMTS Data’ tariff

Orange France announced 4 ‘Orange Intense’ bundles priced from €55 to €195 per month with up to 20 hours/month included + free unlimited voice calls

FOMA includes price plans optimised for heavy i-mode and e-mail users. To access portal and video content, customers pay for a monthly "packet pack" of at least ¥3,000 (€22.6) plus per-event charges. Customers must also have an i-mode subscription

Vodafone UK offers 3G/UMTS datacard from £99, plus £88 monthly access inclusive of 1,000 MB data

UK: ‘ThreePay’ combines voice calls with inclusive allowance for other ‘3’ services

slide22

Tariff plans to stimulate usageExample: NTT DoCoMo FOMA

Variety of ‘Recommended Plans’ and ‘Packet Packs’ optimised for various user categories, including business customers, casual users & heavy e-mail/i-mode users…

3g operator strategies an integrated offering for business users

3G Operator StrategiesAn integrated offering for business users

FRANCE

Orange/France Telecom offers “Business Everywhere” package, with seamless access to fixed/wireless broadband services via ADSL, Wi-Fi, 3G/UMTS and EDGE with one integrated bill.

FRANCE

SFR offers Vodafone's integrated 3G/Wi-Fi/GPRS service accessed via Mobile Connect Card

SWITZERLAND

Swisscom offers PC card access to three mobile broadband networks: UMTS, EDGE and WLAN

3g operator strategies targeting consumers

HONG KONG

CSL 1O1O offers “Integrated 3G” GPRS/EDGE/UMTS network with ‘Infotainment’ Channels – News, Finance, Music and Entertainment – accessed via Nokia 6680 videophone

3G Operator Strategies – targeting consumers

UK

“O2 Active” portal allows downloads or streamed news, sport, music and comedy videos plus 3D games, ringtones, wallpapers and info services

ITALY

“TIM Turbo” offers sport, TV channels, games, music, news, finance and more via UMTS/EDGE