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TEAM 1

TEAM 1. Tracy, Sara, Whit, Will. Coffee Talk. Resources Favorite things about coffee User types. Understanding & Observing. Point Of View. I’m and American Asshole, I want my coffee now! Dichotomy: Convenience / Community Focus on Community. Brainstorming & Prototyping.

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TEAM 1

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  1. TEAM 1 Tracy, Sara, Whit, Will

  2. Coffee Talk • Resources • Favorite things about coffee • User types

  3. Understanding & Observing

  4. Point Of View • I’m and American Asshole, I want my coffee now! • Dichotomy: Convenience / Community • Focus on Community

  5. Brainstorming & Prototyping • Pay It Backwards • Microfinance The Growers • My Own Mug • The Coffee Experience

  6. Observing & Testing • Videos

  7. Take-Aways • Mug: • recognized • good solution for nobody? • Microfinance: • good cause • distrust? • Pay It Backwards: • meet someone and feel good • awkward and obligated?

  8. New Insights • Shop layout • Community of “friends” • Kiva interested

  9. Where to Go? • Back to round 2 of: • Brainstorming • Prototyping • Testing • …

  10. Thanks!

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