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Advanced Tag Settings. Tier2: advanced training Pre requisite – Training zone Media - beginner. Agenda. Placement Tag Types Friendly VS un-friendly <IFRAMES> Third Party Tracking and Tokens Advanced Tag settings Tag breakdown. Placement Tag Types.

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advanced tag settings
Advanced Tag Settings

Tier2: advanced training

Pre requisite – Training zone Media - beginner

agenda
Agenda
  • Placement Tag Types
  • Friendly VS un-friendly <IFRAMES>
  • Third Party Tracking and Tokens
  • Advanced Tag settings
  • Tag breakdown
placement tag types
Placement Tag Types
  • JavaScript - JavaScript type tag used in most implementations
  • Iframe Tag - JavaScript type tag used when the tag is served inside an existing iframe on the publisher page (with exception of friendly iframes)
  • Create Iframe Tags - Iframe type tag used when the tag is served in side a mediamind created iframe.
javascript tag
JavaScript Tag

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=???????&PluID=0&w=160&h=600&ord=[timestamp]"></script>

<noscript><a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=????????&Page=&PluID=0&Pos=8571" target="_blank"><imgsrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=???????&Page=&PluID=0&Pos=8571" border=0 width=160 height=600></a></noscript>

iframe tag
IFrame Tag

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=????????&PluID=0&w=160&h=600&ord=[timestamp]&ifrm=1&ifl=/eyeblaster/addineye_v2.html"></script>

<noscript><a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=???????&Page=&PluID=0&Pos=7020" target="_blank"><imgsrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=??????&Page=&PluID=0&Pos=7020" border=0 width=160 height=600></a></noscript>

Ifrm =1 : indicates ad is served inside an iframe , the iframe needs to belong to a domain other then that of the publishers ifl = /eyeblaster/addineye_v2.html: indicates the location where the iframebusterfile is located, if not entered in the tag the iframe location will be set to the default which is /eyeblaster/addineye_v2.html

create iframe tag
Create IFrame Tag

<iframesrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=???????&PluID=0&w=300&h=250&ord=[timestamp]&ifrm=2&ifl=/eyeblaster/addineye_v2.html" width=300 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000"></iframe>

Ifrm =2 : indicates that the tag served is of an IFRAME type.

ifl = /eyeblaster/addineye_v2.html: indicates the location where the iframebusterfile is located, if not entered in the tag the iframe location will be set to the default which is /eyeblaster/addineye_v2.html

friendly vs un friendly iframes
Friendly VS un-friendly <IFRAMES>
  • Friendly IFRAME

http://www.mysite.com

Iframe location is in the same domain as

as the parent page.

Cross scripting can be done between the iframeand the parent page without any restrictions.

e

Iframeloc = /iframe/myIframe.html

In the event a mediamind tag is served in a friendly iframe,

A secret tag needs to be used when serving the tag to the publisher varinDapIF = true or varinFIF =true.

friendly iframe tag example
Friendly IFrame Tag example

<script>

varinDapIF =true;

</script>

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=????????&PluID=0&w=160&h=600&ord=[timestamp]"></script>

<noscript><a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=???????&Page=&PluID=0&Pos=7020" target="_blank"><imgsrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=??????&Page=&PluID=0&Pos=7020" border=0 width=160 height=600></a></noscript>

friendly vs un friendly iframes1
Friendly VS un-friendly <IFRAMES>
  • Un-friendly IFRAME

http://www.mysite.com

Iframe location is in a different domain to

the parent page.

Cross scripting can’t be done between the iframeand the parent page. The parent has permission to access the child iframe only

In the event a mediamind tag is served in an un-friendly iframe, the addineye_v2.html iframe buster file needs to be placed on the parent domain when serving expandable and out of banner ads.

Iframeloc =http://www.yoursite.com/iframe/myIframe.html

un friendly iframe tag example
Un-friendly IFrame Tag example

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=????????&PluID=0&w=160&h=600&ord=[timestamp]&ifrm=1&ifl=/eyeblaster/addineye_v2.html"></script>

<noscript><a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=???????&Page=&PluID=0&Pos=7020" target="_blank"><imgsrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=??????&Page=&PluID=0&Pos=7020" border=0 width=160 height=600></a></noscript>

third party tracking and tokens
Third party Tracking and Tokens
  • Site impression tracking should only be used for OOB ads.
  • Click tracking token will populate NCU parameter
  • Cache busting token will populate ORD
advanced tag settings1
Advanced Tag Settings
  • Advanced Tag settings can be used to alter the default serving state of an ad
  • Popular settings are:Download mode : 1 = polite, 3 = unpolitestrWmode : set wmode of banner elementpanelsWMode : set wmode of panel elementsgEbEyeDivRefElement : relocates eyeDiv element above appointed elementgstrEbDisplayPos : used when needing to break out of nested iframesgstrEbPreLoadScripts : apply preload custom script NB: Advanced tag settings can not be applied when using create iframe Tags
advanced tag setting examples
Advanced Tag Setting examples

<script>vargEbBAd = new Object();gEbEyeDivRefElement= "banner";gEbBAd.panelsWMode= "window";vargstrEbPreLoadScripts = "setAjaxTrue_all.js";</script>

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=??????&PluID=0&e=0&w=300&h=250&ord=[timestamp]"></script>

<noscript>

<a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=??????&Page=&PluID=0&Pos=2165" target="_blank"><imgsrc="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=??????&Page=&PluID=0&Pos=2165" border=0 width=300 height=250></a>

</noscript>

breakdown of in banner javascript tag
Breakdown of In Banner Javascript Tag

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=????????&PluID=0&w=160&h=600&ord=[timestamp]&z=1000&ncu=$$clickTracker$$&ifrm=1&ifl=/eyeblaster/addineye_v2.html"></script>

cn (command name) : type of ad being served – rsb (rich standard banner)c (code) : type of ad being served by code – 28 (rich standard banner)pli (placement id) : id of the placement being servedPLUID(cdn): content delivery network – 0 is mediamind , 45 msne (escape no script): escape no script 0 = no 1 = yesw (width): width of the ad being servedh (height): height of the ad being served)ord (cache busting): random number used for cachebustingNCU (network click URL ): publisher click tracker placed between $$ $$ symbols ifrm(iframe) :indicates iframe state 0=no iframe, 1 =serve in iframe 2=create iframe tagifl (iframe location) : location of addineye_v2.html iframe buster filez (zIndex) zIndex of eyeDiv

breakdown of out of banner javascript tag
Breakdown of Out of Banner Javascript Tag

<script>vargnEbMinZIndex = 10000;vargfEbInIframe = true;vargEbAd = new Object();gEbAd.nFlightID= 2141078;</script>

<script src="http://ds.serving-sys.com/BurstingScript/ebServing_2141078.js"></script>

gnEbMinZIndex : zIndex of eyeDivgfEbInIframe : true, false – tag served in iframegEbAd: ad object definitiongEbAd.nFlightID : placement id

breakdown of tracking pixel tag
Breakdown of Tracking Pixel Tag

Impressions Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=3359367&PluID=0&ord=[timestamp]&rtu=-1 >

Click Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=3359367&PluID=0&ord=[timestamp]cn (command name) tf: Tracking flightc (code) 19 : Tracking Flightmc = imp , click : track impressions or clickpli (placement) placement idplu (cdn)ord (random number)rtu (return tracker) -1 return image , can use a URL to redirect to instead of landing page url