Chapter 11. Sustainability Issues. Global Environmental Issues. Natural environment The physical world, including all biological entities as well as the interaction among nature, individuals, and organizations. Protection of air, land, biodiversity, water, and renewable natural resources.
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Burning of fossil fuels
This releases carbon dioxide into the atmosphere and is the leading
contributor of global warming.
Trees and plants absorb carbon dioxide and remove it from the
atmosphere. Thus, cutting down trees contributes to global warming.
Methane is produced as a by-product of the digestion of some animals, inc. cows.
Humans produce carbon dioxide every time they breathe. More people
leads to more greenhouse gases.
These gases destroy the ozone and are considered greenhouse gases.
Global warming is responsible for very destructive storms. This huge sinkhole resulted from large amounts of rain during a severe storm in Shoreline, Washington.
Rising seawater temperatures increase the incidence and violence of hurricanes.
Coral reefs, which are extremely sensitive to temperature changes of any kind are destroyed.Effects of Global Warming
This coral has begun to bleach from a rise in the ocean's temperature. Pollution and intense light can also cause coral to bleach.
NOW DYING: Cameron Highlands lie ravaged and stripped of its greenery. The air is warmed and hotels now provide fans. Even during the cooler nights, tourists have been spotted walking shirtless. -- MALAY MAIL
Businesses develop innovative, new technologies that support sustainability.
Managers focus on all environmental impacts associated with the full life-cycle of a product.
Focuses on minimizing or eliminating waste before it is created.
Eg. Double A PaperStages of corporate environmental responsibility
Green Marketing is specific development, pricing, promotion, and distribution of products that produce less harm to the environment.
Many products are certified as “green” by environmental organizations.
Consumers are increasingly being confusedby green marketing claims.
Product pricing should reflect true costs. E.g. Honda/Hybrid
Green Seal (http://www.greenseal.org/) a non-profit organization that utilizes life-cycle analysis to evaluate & certify products & services that have lesser impact on the environment & human health.Business Responseto Environmental Issues
Honda’s new hybrid system
Philips Light's CFL
HP Recycling Malaysia
1. Cost Saving
Companies that reduce pollution and hazardous waste, reuse or recycle materials, and operate with greater energy efficiency can reap significant cost savings.
2. Product Innovation
Companies that develop a reputation for environmental excellence and that produce and deliver products and services with concern for their sustainability can attract environmentally aware customers.
3. Technological Innovation
Technological innovation can lead to imaginative new methods for reducing pollution and increasing efficiency.
4. Strategic Planning
Companies that cultivate a vision of sustainability must adopt sophisticated strategic planning techniques.