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MKT 438 course provides students with the opportunity to integrate and apply their learning from the course.

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mkt 438 entire course

MKT 438 Entire Course

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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)

MKT 438 Week 1 DQ 1

MKT 438 Week 1 DQ 2

MKT 438 Week 1 DQ 3

mkt 438 final exam guide

MKT 438 Final Exam Guide

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Complete the Final Examination.

1.         The objective of public relations is to sell:

2.         The R-A-C-E approach to defining public relations includes the following components:

mkt 438 week 1 dq 1

MKT 438 Week 1 DQ 1

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Should a company be concerned with public opinion? Why or why not?

mkt 438 week 1 dq 2

MKT 438 Week 1 DQ 2

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Which PR communication tool do you feel is the most effective? Why?

mkt 438 week 1 dq 3

MKT 438 Week 1 DQ 3

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What role does PR play in your organization? Explain your answer.

mkt 438 week 1 individual assignment defining public relation paper 2 papers

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)

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This Tutorial contains 2 Papers

 Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

mkt 438 week 1 the role of public relations

MKT 438 Week 1 The Role of Public Relations

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MKT 438 Week 1 The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

mkt 438 week 2 dq 1

MKT 438 Week 2 DQ 1

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What are some positive and negative aspects of publicity?

mkt 438 week 2 dq 2

MKT 438 Week 2 DQ 2

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At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  

mkt 438 week 2 dq 3

MKT 438 Week 2 DQ 3

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How would PR research impact a PR team?  Give an example.

mkt 438 week 2 individual assignment public relations case study bp 2 papers

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

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This Tutorial contains 2 Papers

MKT 438 WEEK 2 Public Relations Case Study

MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

mkt 438 week 2 internal public relations

MKT 438 Week 2 Internal Public Relations

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MKT 438 Week 2 Internal Public Relations

Resource: The Practice of Public Relations, Ch. 11

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

mkt 438 week 2 team assignment part i public relations campaign delta airlines

MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)

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Part I: Public Relations Campaign MKT 438 WEEK 2

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list: 

An organization wants to position itself as a leader in embracing diversity in the workplace

mkt 438 week 3 dq 1

MKT 438 Week 3 DQ 1

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What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

mkt 438 week 3 dq 2

MKT 438 Week 3 DQ 2

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What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

mkt 438 week 3 dq 3

MKT 438 Week 3 DQ 3

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How critical is the internal communications process in PR? Explain.

slide18

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

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MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

slide19

MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)

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Tutorial contains 2 Papers

MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper

Resources: The Practice of Public Relations textbook, University Library, Internet 

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

mkt 438 week 3 phase 1 public relations campaign for a new product or service

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

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MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

mkt 438 week 3 team assignment part ii public relations campaign resources delta airlines

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)

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MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet

mkt 438 week 4 approach to crisis management defending an organization s reputation

MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

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MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17

Select one of the following case studies to read and do research on from The Practice of Public Relations:

 Race Relations with that Soy Latte? (page 59)

mkt 438 week 4 dq 1

MKT 438 Week 4 DQ 1

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Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

mkt 438 week 4 dq 2

MKT 438 Week 4 DQ 2

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What potential effects can a crisis have on an organization? Explain your answer.

mkt 438 week 4 dq 3

MKT 438 Week 4 DQ 3

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Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

mkt 438 week 4 individual assignment effective communication case study analysis

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

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Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of

Public Relations or a case study assigned or approved by faculty:

• The Tylenol Murders, Ch. 2

mkt 438 week 4 individual assignment public relation case study mcdonalds 2 papers

MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

mkt 438 week 4 the tactical plan for the public relations campaign presentation

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

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MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper.

mkt 438 week 5 dq 1

MKT 438 Week 5 DQ 1

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How has technology impacted the dissemination of information to global publics?

mkt 438 week 5 dq 2

MKT 438 Week 5 DQ 2

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How can the power of PR influence and change your point of view? Is this ethical?

mkt 438 week 5 dq 3

MKT 438 Week 5 DQ 3

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How has globalization, technology, and diversity affected PR in the past five years? 

mkt 438 week 5 individual assignment managing a crisis using pr simulation summary

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary

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MKT 438 WEEK 5 Managing a Crisis Simulation

Resources: Managing a Crisis Using Public Relations simulation

Complete the simulation. 

Write a 1,050- to 1,400-word summary answering the following questions:

What does proactive planning mean?

mkt 438 week 5 role and impact of social media in pr

MKT 438 Week 5 Role and Impact of Social Media in PR

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MKT 438 Week 5 Role and Impact of Social Media in PR

Resource: The Practice of Public Relations, Ch. 10

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

mkt 438 week 5 team assignment final public relations campaign delta airlines

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines)

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Resources: The Practice of Public Relations, textbook, University Library, Internet

Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: