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MKT 421 NEW course provides students with the opportunity to integrate and apply their learning from the course.

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mkt 421 final exam guide new

MKT 421 Final Exam Guide (New)

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1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

marketing dashboard

marketing plan

operation plan

mission statement

mkt 421 final exam guide new 2017

MKT 421 Final Exam Guide (New, 2017)

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__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates

mkt 421 final exam guide

MKT 421 Final Exam Guide

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. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.

Integrated promotional marketing.

Sales promotion communications.

Integrated marketing communications.

mkt 421 solving the problem five step marketing research approach presentation 2 ppt

MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT)

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his Tutorial contains 2 Presentation

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

mkt 421 week 1 discussion question 1

MKT 421 Week 1 Discussion Question 1

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Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

mkt 421 week 1 discussion question 2

MKT 421 Week 1 Discussion Question 2

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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

mkt 421 week 1 elevator pitch 2 papers

MKT 421 Week 1 Elevator Pitch (2 Papers)

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This Tutorial contains 2 Papers

Create a 700-word elevator pitch that includes the following:

§ Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

mkt 421 week 1 individual assignment favorite brand paper 2 papers new

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

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This tutorial contains 2 different papers

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.

mkt 421 week 2 assignment elements of a marketing plan paper new 2 papers

MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers )

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This Tutorial contains 2 Papers

Watch the video case study "Geek Squad: A New Business for a New Environment."

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.

mkt 421 week 2 discussion question 1

MKT 421 Week 2 Discussion Question 1

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What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

mkt 421 week 2 discussion question 2

MKT 421 Week 2 Discussion Question 2

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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

mkt 421 week 2 individual assignment marketing mix presentation 2 ppt

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)

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This Tutorial contains 2 Different PPT

Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

mkt 421 week 2 individual assignment personal branding plan paper 2 papers

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)

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This Tutorial contains 2 Different Papers

Write a 750- to 1000-word paper that does the following:

Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

Identifies 3 to 4 companies you want to work for, and an explanation as to why

mkt 421 week 3 assignment positioning presentation new 2 ppt

MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)

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This Tutorial contains 2 Presentations

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

mkt 421 week 3 discussion question 1

MKT 421 Week 3 Discussion Question 1

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

mkt 421 week 3 discussion question 2

MKT 421 Week 3 Discussion Question 2

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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

mkt 421 week 3 individual assignment perceptual map presentation 2 sets new

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

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This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

mkt 421 week 3 team strategy and positioning analysis part 1 2 papers

MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers)

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This Tutorial contains 2 Papers

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.

Complete the following assignment using the "Strategy and Positioning Analysis" template

mkt 421 week 4 assignment marketing research report 2 papers

MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)

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This Tutorial contains 2 Papers

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

 Identify a new product/service.

mkt 421 week 4 discussion question 1

MKT 421 Week 4 Discussion Question 1

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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

mkt 421 week 4 discussion question 2

MKT 421 Week 4 Discussion Question 2

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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

mkt 421 week 4 individual assignment blue ocean strategy paper 2 papers

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

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Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

mkt 421 week 4 team strategy and positioning analysis part 2 2 papers

MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers)

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This Tutorial contains 2 Papers

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 1,750-2000-word analysis that includes:

• Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

mkt 421 week 5 discussion question 1

MKT 421 Week 5 Discussion Question 1

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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

mkt 421 week 5 discussion question 2

MKT 421 Week 5 Discussion Question 2

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

mkt 421 week 5 individual assignment map the supply chain paper 2 sets new

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

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This tutorial contains two sets of Paper

Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

mkt 421 week 5 team promotional strategy paper and presentation 2 papers and 2 ppt

MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT)

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This Tutorial contains 2 Papers and 2 PPT

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Also

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition