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MHA 626 course provides students with the opportunity to integrate and apply their learning from the course.

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mha 626 week 1 discussion 1 business and strategic planning

MHA 626 Week 1 Discussion 1 Business and Strategic Planning

For more course tutorials visit

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www.newtonhelp.com

Week 1

Discussions

To participate in the following discussions, go to this week's Discussion link in the left navigation.

Business and Strategic Planning

mha 626 week 1 discussion 2 strategic planning and marketing

MHA 626 Week 1 Discussion 2 Strategic Planning and Marketing

For more course tutorials visit

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Strategic Planning and Marketing

Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

slide4

MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Banner Health Organization)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

Vision, Mission, and Values Statements

slide5

MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Department of Defense military medicine)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

Vision, Mission, and Values Statements

mha 626 week 2 assignment swot analysis banner health organization

MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

SWOT Analysis

mha 626 week 2 assignment swot analysis department of defense military medicine

MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

SWOT Analysis

This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project.

mha 626 week 2 discussion 1 patient centered marketing

MHA 626 Week 2 Discussion 1 Patient-Centered Marketing

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Patient-Centered Marketing

This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution of goods and services” (Stevens, R., & Silver, L. S., 2015, section 7.1: “What is Marketing,” para. 4).

mha 626 week 2 discussion 2 selecting marketing strategies

MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies

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Selecting Marketing Strategies

This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

mha 626 week 3 assignment the importance of marketable objectives banner health organization

MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Banner Health Organization)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

The Importance of Marketable Objectives

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading

slide11

MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Department of Defense military medicine)

For more course tutorials visit

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

The Importance of Marketable Objectives

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied

mha 626 week 3 discussion 1 internal and external environmental analyses

MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses

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Internal and External Environmental Analyses

For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

mha 626 week 3 discussion 2 examining market research strategies

MHA 626 Week 3 Discussion 2 Examining Market Research Strategies

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Examining Market Research Strategies

For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment.

mha 626 week 4 assignment database marketing banner health organization

MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization)

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Assignment

To complete the following assignment, go to this week's Assignment link in the left navigation.

Database Marketing

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation

mha 626 week 4 assignment database marketing department of defense military medicine

MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine)

For more course tutorials visit

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AssignmentTo complete the following assignment, go to this week's Assignment link in the left navigation.

Database MarketingThis week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation

mha 626 week 4 discussion 1 marketing opportunities and strategies

MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies

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Marketing Opportunities and Strategies

For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO’s marketing opportunities and goals. To prepare for this discussion, read Chapter 9 of the course text. In addition, examine your healthcare organization’s SWOT analysis (Week Two Assignment) and the environmental analysis

mha 626 week 5 discussion 1 planning and control measures

MHA 626 Week 5 Discussion 1 Planning and Control Measures

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Planning and Control Measures

For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan.

mha 626 week 5 discussion 2 implementation of performance evaluation

MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation

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Implementation of Performance Evaluation

This discussion will allow you generate content for your Final Project regarding the implementation of performance evaluation. As discussed in Chapter 12, the implementation of performance evaluation methods is an ongoing process that aids the marketing

mha 626 week 6 discussion 1 ethical and legal issues surrounding social media and marketing

MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing

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Ethical and Legal Issues Surrounding Social Media and Marketing

This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for

mha 626 week 6 final paper marketing plan banner health organization

MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization)

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Marketing PlanTo prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

mha 626 week 6 final paper marketing plan department of defense military medicine

MHA 626 Week 6 Final Paper Marketing Plan (Department of Defense military medicine)

For more course tutorials visit

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To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections: