DROWNING PREVENTION. Presented by. Getting The Word Out. Getting the Word Out. Marketing 101 Effective Message Delivery Reach, Throw, Row, Don’t Go. Reach. Reaching the right audience Not everyone’s message Define the “Who” Know their demographics Use Lowest Common Denominator
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Getting The Word Out
“Okay sir, pay careful attention as I’m going to provide you with specific directions on what to do to prevent you from drowning.”
Keep it Simple!
Plantation General Hospital
Defined the core of the problem
Simplified the message
Address the single important issue
No Pediatric Drownings
in 8 Years!
Questions? you with specific directions on what to do to prevent you from drowning.”