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Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum. BCG Growth Share Matrix. What is BCG growth-share matrix. A MODEL Provides guidance for recourse allocation Most widely used Management instrument Portfolio Management. Introduction.

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tanveer hussain farrukh kaleem arslan ali rizwana tabussum rubila qayyum
Tanveer Hussain

Farrukh Kaleem

Arslan Ali

Rizwana Tabussum

Rubila Qayyum

bcg growth share matrix
what is bcg growth share matrix
What is BCG growth-share matrix

A MODEL

  • Provides guidance for recourse allocation
  • Most widely used Management instrument
  • Portfolio Management
introduction
Introduction

Boston Consulting Group (BCG)

  • A general management consulting firm highly respected in Business Strategy consulting.
how to develop bcg matrix
How to develop BCG Matrix?
  • Relative Market Share = SBU Sales this Year

leading Rival’s sales this year

  • Market Growth Rate = Industry sales this year – Industry sales last year

Industry sales last year

strategies to pursue
Strategies to Pursue
  • Build
  • Hold
  • Harvest
  • Digest
build
Build
  • Market share needs to be increased to strengthen its position
  • Short-term earnings are deliberately sacrifice to gain long-term profits.
  • Suited to Question Marks if they want to become Stars
slide10
Hold
  • To maintain the current share position
  • Used by Cash Cows to generate large amount of cash.
harvest
Harvest
  • To increase the short-term cash-flow
  • Suited for weak cash cows and for question marks.
divest
Divest
  • Get rid from the particular product line.
  • Best suited for Question Marks
where to find information for bcg
Where to find Information for BCG
  • Company’s annual reports
  • Specialized research organizations
limitations
Limitations
  • Product positioning and strong Brand name is not mentioned
  • BCG only focuses on net cash consumption
  • All SBUs are independent but this is rarely realistic
  • The relationship between cash-flow and market share may be weak
limitations1
Limitations
  • Growth share matrix is based on the assumption …
  • Market Growth is not the only factor …
thank you