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Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum

Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum. BCG Growth Share Matrix. What is BCG growth-share matrix. A MODEL Provides guidance for recourse allocation Most widely used Management instrument Portfolio Management. Introduction.

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Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum

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  1. Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum

  2. BCG Growth Share Matrix

  3. What is BCG growth-share matrix A MODEL • Provides guidance for recourse allocation • Most widely used Management instrument • Portfolio Management

  4. Introduction Boston Consulting Group (BCG) • A general management consulting firm highly respected in Business Strategy consulting.

  5. How to develop BCG Matrix? • Relative Market Share = SBU Sales this Year leading Rival’s sales this year • Market Growth Rate = Industry sales this year – Industry sales last year Industry sales last year

  6. Strategies to Pursue • Build • Hold • Harvest • Digest

  7. Build • Market share needs to be increased to strengthen its position • Short-term earnings are deliberately sacrifice to gain long-term profits. • Suited to Question Marks if they want to become Stars

  8. Hold • To maintain the current share position • Used by Cash Cows to generate large amount of cash.

  9. Harvest • To increase the short-term cash-flow • Suited for weak cash cows and for question marks.

  10. Divest • Get rid from the particular product line. • Best suited for Question Marks

  11. Where to find Information for BCG • Company’s annual reports • Specialized research organizations

  12. Limitations • Product positioning and strong Brand name is not mentioned • BCG only focuses on net cash consumption • All SBUs are independent but this is rarely realistic • The relationship between cash-flow and market share may be weak

  13. Limitations • Growth share matrix is based on the assumption … • Market Growth is not the only factor …

  14. Thank you

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