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Tanveer Hussain Farrukh Kaleem Arslan Ali Rizwana Tabussum Rubila Qayyum. BCG Growth Share Matrix. What is BCG growth-share matrix. A MODEL Provides guidance for recourse allocation Most widely used Management instrument Portfolio Management. Introduction.

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tanveer hussain farrukh kaleem arslan ali rizwana tabussum rubila qayyum
Tanveer Hussain

Farrukh Kaleem

Arslan Ali

Rizwana Tabussum

Rubila Qayyum

what is bcg growth share matrix
What is BCG growth-share matrix

A MODEL

  • Provides guidance for recourse allocation
  • Most widely used Management instrument
  • Portfolio Management
introduction
Introduction

Boston Consulting Group (BCG)

  • A general management consulting firm highly respected in Business Strategy consulting.
how to develop bcg matrix
How to develop BCG Matrix?
  • Relative Market Share = SBU Sales this Year

leading Rival’s sales this year

  • Market Growth Rate = Industry sales this year – Industry sales last year

Industry sales last year

strategies to pursue
Strategies to Pursue
  • Build
  • Hold
  • Harvest
  • Digest
build
Build
  • Market share needs to be increased to strengthen its position
  • Short-term earnings are deliberately sacrifice to gain long-term profits.
  • Suited to Question Marks if they want to become Stars
slide10
Hold
  • To maintain the current share position
  • Used by Cash Cows to generate large amount of cash.
harvest
Harvest
  • To increase the short-term cash-flow
  • Suited for weak cash cows and for question marks.
divest
Divest
  • Get rid from the particular product line.
  • Best suited for Question Marks
where to find information for bcg
Where to find Information for BCG
  • Company’s annual reports
  • Specialized research organizations
limitations
Limitations
  • Product positioning and strong Brand name is not mentioned
  • BCG only focuses on net cash consumption
  • All SBUs are independent but this is rarely realistic
  • The relationship between cash-flow and market share may be weak
limitations1
Limitations
  • Growth share matrix is based on the assumption …
  • Market Growth is not the only factor …