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Mark Richer Hi tech: A half-life 12-May-2006

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Mark Richer Hi tech: A half-life 12-May-2006. Oh dear…. “Nobody knows anything” William Goldman. The numbers. 26 years 1 misspent youth 1m air miles 3 startups founded 1 receivership 1 NASDAQ IPO 1 Cisco acquisition 0 days of work. Care, but not too much. Overview. Cambridge 82-85

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Presentation Transcript
slide1
Mark Richer

Hi tech: A half-life

12-May-2006

oh dear
Oh dear…
  • “Nobody knows anything”William Goldman
the numbers
The numbers
  • 26 years
  • 1 misspent youth
  • 1m air miles
  • 3 startups founded
  • 1 receivership
  • 1 NASDAQ IPO
  • 1 Cisco acquisition
  • 0 days of work

Care, but not too much

overview
Overview
  • Cambridge 82-85
    • 24/20+
    • work somehow
  • Intelligent Software 85
  • Madge Networks 86-94
  • Calista 95-00
  • Codian 02->
intelligent software 85
Intelligent Software 85
  • 6 months programming then…
  • … a transit van at midnight
  • Surprisingly, this was good

You can’t really tell if something is good or bad until much, much later. So chill.

madge networks 86 94
Madge Networks 86-94
  • Token Ring LAN Adapters
  • 5 people -> peak of 1,500
  • NASDAQ IPO in 1993
  • Only external financing 3Com in 89

Recruitment. Excellence. Patience.

madge networks aside 1
Madge Networks aside #1
  • Early target was to clone IBM
  • -> we supported IBM PC LAN
  • -> first customer wanted NetWare…
  • …and we were useless

Don’t argue with the customers.It is normally less work to just fix it.

madge networks aside 2
Madge Networks aside #2

128k DRAM

MAC

& PHY

9900016-bit μP

LAN

System

Interface

PC

calista 95 00
Calista 95-00
  • Interfacing to proprietary PBXs
  • 12 people to 4.5 to 25
  • 50/50 Partnership and not
  • Market creation: good or bad?

Market creation – just say no

calista aside
Calista aside
  • Voice mail interfaces 5/10
  • Telecommuting 3/10 or 10/10
  • Voice recording interfaces 9/10

Listen to the customers.

codian 02
Codian 02-
  • Video Conferencing infrastructure
  • 12 people to 60
  • $0m, $1m, $10m

No reruns.

themes
Themes
  • UK ex-Cambridge R&D
  • Global Sales
  • Never be a UK/European company
  • Start small, think big, believe
  • Ownership
  • No market creation
  • Incremental development
  • Incremental product lines
recipe
Recipe
  • Team
  • Product
  • Quick, cheap α/β
  • Try to sell
  • Listen. If near fix; goto 4 else goto 2
  • When saleable: recruit sales force, marketing, production etc
thank you
Thank you
  • Whatever you do… shake the world a little and have fun
  • mark.richer@codian.com
  • recruitment@codian.com
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