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Rx Primary Care ROI . Sales by FSA from January to December 2011. FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps. Stittsville , Ontario (K2S). *FSA sales data provided by IMS Brogan **Primary care cardiovascular product.

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Sales by FSA from January to December 2011

FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps

Stittsville, Ontario (K2S)

*FSA sales data provided by IMS Brogan

**Primary care cardiovascular product


Sales by FSA from January to December 2011

FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps

Beechy, Saskatchewan (SOL)

*FSA sales data provided by IMS Brogan

**Primary care cardiovascular product


Sales in Uncovered Regions of Canada

(From September 2010 to December 2011)

650% Sales Increase!

New Indication Approved

e-Detailing begins

*Primary care cardiovascular product

**Data provided by IMS Brogan


Demonstrated ROI for Primary Care Brand

  • Client launched National e-Detailing campaign

  • Cost to promote products in uncovered regions was $23,625.

  • Baseline sales in January 2011 were $8,739

  • Total Sales for 2011 in the uncovered regions were $425,843!

  • That’s a return of $394,000! 17.5 times ROI!

*Primary care cardiovascular product

**Data provided by IMS Brogan


Return on Investment Primary Care Brand

- 5552 Call Attempts Completed

- 1765 HCPs Detailed

- 32% Success in Detailing HCPs

- Cost of 3 ISRs - $117,000**

- Cost per HCP Detail - $66

*Data collected and cost calculations from February to May, 2012

**Cost of 3 ISRs is over 4 months


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