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Moving Forward - Modalities for conducting the launches, 2014 and onwards

Moving Forward - Modalities for conducting the launches, 2014 and onwards . Faith Nguthi ( Ph.D ) Senior Programme Officer, ISAAA, AfriCenter. Global Launch (Dr Clive James). Sharing documents with countries: Press release Executive summary PPT Presentation Highlights

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Moving Forward - Modalities for conducting the launches, 2014 and onwards

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  1. Moving Forward - Modalities for conducting the launches, 2014 and onwards Faith Nguthi (Ph.D) Senior Programme Officer, ISAAA, AfriCenter

  2. Global Launch (Dr Clive James) • Sharing documents with countries: • Press release • Executive summary • PPT Presentation • Highlights Action: AfriCenter

  3. Launch at Country Level • Setting dates for the launch & communicating the same to AfriCenter • Submitting launch budget to AfriCenter • Developing a program for the event • Contracting a media coordinator to mobilize journalists • Inviting guest of honor • Inviting other stakeholders

  4. Launch at Country Level contd. • Commissioning translation of highlights in local languages • Distributing the Highlights (10 Top Facts) to participants (one official language and in local languages) Action: Country coordinator

  5. Reporting After Country LevelLaunch • Tracking impressions • Submitting daily impressions recorded at country level from day of launch, include newspaper cuttings and links to online news (Media coordinator). • Submit launch summary report indicating date of launch, number and names of participants, resource people, and title of their presentations; challenges encountered. (country coordinator)

  6. Final media reports • Three weeks after the launch, • All entries from media should have been entered and a final media report submitted to AfriCenter • Report should indicate number of total articles, impressions, challenges and opportunities. Action: Media Coordinator

  7. Beyond 3 weeks tracking… • Key words/phrases to check

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