La inc the los angeles convention and visitors bureau
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LA INC. The Los Angeles Convention and Visitors Bureau. Los Angeles. Second largest U.S. city, behind New York Tourism is the number one industry 26 million overnight visitors annually $15 billion in spending. LA INC. Not for profit Internal Revenue Service 501c6 Tax Exempt Corporation

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Los Angeles

  • Second largest U.S. city, behind New York

  • Tourism is the number one industry

  • 26 million overnight visitors annually

  • $15 billion in spending


LA INC.

  • Not for profit

  • Internal Revenue Service 501c6 Tax Exempt Corporation

  • Organized 1977

  • 75 Employees

  • Governed by Board of Directors



14% Transient Occupancy Tax “TOT” paid by hotel guests Marketing Organization for Tourism and Business Meetings

  • 1.0% - LA INC.

  • 3.5% - Convention Center

  • 1.0% - Cultural Affairs Department

  • 8.5% - General City Funds


La inc budget revenue
LA INC. Budget – Revenue Marketing Organization for Tourism and Business Meetings


La inc budget expenses
LA INC. Budget Marketing Organization for Tourism and Business Meetings- Expenses

*


Expenses by category
Expenses by Category Marketing Organization for Tourism and Business Meetings


LA INC. Marketing Organization for Tourism and Business Meetings


Finance & IT Marketing Organization for Tourism and Business Meetings


Marketing Marketing Organization for Tourism and Business Meetings


Sales and Client Services Marketing Organization for Tourism and Business Meetings


Strategic Partnerships Marketing Organization for Tourism and Business Meetings


Governance Marketing Organization for Tourism and Business Meetings

  • 35 member Board of Directors

    • Hotels, Airlines, Attractions, Restaurants

    • City of Los Angeles has 2 non-voting members

  • LAWA Board of Commissioners

  • Board Committees

    • Sales

    • Marketing

    • Finance and Audit

    • Nominating


National Tourism Marketing Organization for Tourism and Business Meetings

  • Tourism Industries (under the U.S. Department of Commerce)

  • U.S. Travel Association, a not-for-profit funded by member dues

  • Travel Promotion Act


State Tourism Marketing Organization for Tourism and Business Meetings

  • California Travel & Tourism Commission

  • Public, private partnerships

  • Funded by $50 million industry assessment


Local Tourism Marketing Organization for Tourism and Business Meetings

  • Convention & Visitor Bureaus (tourism)

  • Chambers of Commerce (business)

  • Tourism Marketing District – industry assessment


How los angeles compares based on individual city s 2008 adr
How Marketing Organization for Tourism and Business MeetingsLos Angeles Compares Based on individual City’s 2008 ADR

Source: Smith Travel Research

* Anaheim, Seattle and Chicago are pursuing additional district assessment scenarios.


Weekly Lodging Trend- Los Angeles & Marketing Organization for Tourism and Business MeetingsMajor U.S MarketsOccupancy & Room Rates

Period: Week Ending 15th August- Week Ending 3rd October 2009

Source: Smith Travel


LA County Hotel Occupancy Marketing Organization for Tourism and Business Meetings

Drops as Economy Weakens

Source:PKF / Smith Travel

9/22/09


La visitor spending by category
LA Visitor Spending by Category Marketing Organization for Tourism and Business Meetings

Having Steadily Increased From 2003

Visitor Spending growth is Decreasing

f: forecast (Internally adjusted on 06/24/09 ) Subject to review with CIC

Estimates Source: CIC Research –Updated 07/21/09


Lax total passenger traffic trend by month 2007 2009
LAX Total Passenger Traffic Trend- By Month Marketing Organization for Tourism and Business Meetings2007-2009

LAX total passenger traffic was down -4.8% year over year in August 2009

Source: LAWA Traffic Report


Citywide Convention and Hotel Sales Marketing Organization for Tourism and Business Meetings

Room Nights


Citywide Conventions Marketing Organization for Tourism and Business MeetingsConsumed 2005 to 2012

* Forecast


LA INC. WELCOME VIDEO Marketing Organization for Tourism and Business Meetings


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