Foreign Direct Investments in Austria and Styria
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Foreign Direct Investments in Austria and Styria Figures, Facts and Strategies Graz, 23.04.10 JOANNEUM RESEARCH Center for Economic and Innovation Research Dr. Christian Hartmann. INNOVATION aus TRADITION. Overview. Foreign Direct Investments in Austria – a success story?

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Innovation aus tradition

Foreign Direct Investments in Austria and Styria

Figures, Facts and Strategies

Graz, 23.04.10

JOANNEUM RESEARCHCenter for Economic and Innovation Research

Dr. Christian Hartmann

INNOVATION aus TRADITION


Overview
Overview

  • Foreign Direct Investments in Austria – a success story?

  • The regional cutting across the cake – how well did Styria so far?

  • The attraction of FDI to Styria – from adhocracy and luck to strategy


Overview1
Overview

Foreign Direct Investments in Austria – a success story?


Austrian fdi outflows in of gross capital formation
Austrian FDI outflows in % of Gross Capital Formation

World

Austria

Source: UNCTAD, WIR, BMWFJ


Austrian stocks of outward investments in of gnp
Austrian stocks of outward investments in % of GNP

World

Austria

World

Austria

Source: UNCTAD, WIR, BMWFJ


Austrian fdi outflows by countries regions in shares of total
Austrian FDI outflows by countries/regions (in shares of total)

Source: OENB, JOANNEUM RESEARCH


Austrian fdi outflows a closer look on central and eastern europe shares of total 1997 2007
Austrian FDI outflows – a closer look on Central and Eastern Europe, (shares of total) 1997-2007

Source: OENB, JOANNEUM RESEARCH


Stocks of austrian outward investments by economic sectors
Stocks of Austrian outward investments by economic sectors Eastern Europe, (shares of total) 1997-2007

Source: OENB, JOANNEUM RESEARCH


Austrian fdi inflows in of gross fixed capital formation
Austrian FDI inflows in % of Gross Fixed Capital Formation Eastern Europe, (shares of total) 1997-2007

World

Austria

Source: UNCTAD, WIR, BMWFJ


Austrian stocks of inward investments in of gnp
Austrian stocks of inward investments in % of GNP Eastern Europe, (shares of total) 1997-2007

World

Austria

Source: UNCTAD, WIR, BMWFJ


Austria fdi inflows by countries of origin 1997 2007 shares of total
Austria FDI inflows by countries of origin, 1997-2007 (shares of total)

Source: OENB, JOANNEUM RESEARCH


Stocks of austrian inward investments by economic sectors
Stocks of Austrian inward investments by economic sectors (shares of total)

Source: OENB, JOANNEUM RESEARCH


Summary
Summary (shares of total)

  • Austria managed sucessfully in the last two decades to catch up with world average both in terms of stocks and flows of outward investments

    • Stock of investments were in 2007 with 37.9 % of GNP clearly above the world average, but…

    • …still well below the reference value of EU-27 (44.2 % of GNP)

  • Austria has established itself as a major investor in CEEC countries

    • Austria is holding the number 1 position as investor (28 % market share in 2008) in South Eastern Europe

    • In the NMS-10 Austria is holding the third place (11 % market share in 2008)

  • Austria was also able to catch up to world average in attracting inward investments

    • Increasing importance of the service sector

    • Business Services (39 %) and Financial Services (23 %) account for more than two thirds of stocks in 2007


Overview2
Overview (shares of total)

The regional cutting across the cake – how well did Styria so far?


Stocks of fdi in the austrian provinces 2007
Stocks of FDI in the Austrian Provinces 2007 (shares of total)

Stocks of outward FDI

Stocks of inward FDI

Source: OENB, BMWFJ


Fdi inflows to austrian provinces 1997 2007 in m of eur
FDI inflows to Austrian Provinces, 1997-2007 (in M of EUR) (shares of total)

Source: OENB, JOANNEUM RESEARCH


Styria fdi inflows by country of origin shares of total
Styria: FDI inflows by country of origin (shares of total) (shares of total)

Source: OENB, JOANNEUM RESEARCH


Fdi inflows and outflows in styria 1997 2007 in m of eur
FDI inflows and outflows in Styria – 1997-2007 (in M of EUR)

Source: OENB, JOANNEUM RESEARCH


Summary1
Summary EUR)

  • The lion‘s share of FDI flows and stocks goes to …. Vienna

    • The city is holding in 2007 more than two thirds of the stocks of inward investments to Austria

    • The city has established itself as a major international location of regional headquarters

  • Styria did since 1997 not particularily well in attracting FDI inflows compared to other Austrian Provinces

    • In 2007 Upper Austria attracted inflows of EUR 12,403 M compared to Styria with EUR 3,589 M

    • The picture remains unchanged if stocks of FDI are discussed

  • Germany as a former major investor has been dramatically loosing ground in Styria


Overview3
Overview EUR)

The attraction of FDI to Styria – from Adhocracy and luck to strategy


The past
The past EUR)

  • In the 1990s Foreign Direct Investments in Styria were mainly driven by chance

    • Anecdote: „a helicopter flight leading to an industry location decission…“

  • Nevertheless FDI were functioning effectively as nuclei for cluster development

    • E.g. the Eurostar investment was a starting point for the Automotive Cluster in Styria

  • Structural Funds period 2000-2006 integrated the issue of FDI into a more strategic planning approach

    • Measure 1.1: Attracting new companies to the area

  • Since the year 2000 studies helped to develop an elaborated and clearcut strategy

    • ‚Headquarters in Styria‘ Study in 2004

    • Reasessment of Styrian Business Locations in the framework of the TECNOMAN project from 2004 to 2005


Business locations in styria
Business Locations in Styria EUR)

Source: Schrenk 2007


The present
The present EUR)

  • Location Management Concept since 2009; objectives are:

    • Attraction of Headquarters to the region

    • Attraction of ‚Centers of Competence‘

  • Strategic Approach

    • Benchmarking of other regions

    • Attraction of firms that complement regional clusters and value chains

  • Ressources

    • Five years project with an overall volume of EUR 4,1M

    • Dedicated department at the Styrian Regional Economic Promotion Agency

    • Database of available regional business locations


Schematic overview of relevant interfaces for regional location management
Schematic Overview of relevant interfaces for regional location management

Source: SFG 2009


Innovation aus tradition

Thank you for your attention location management

Dr. Christian HartmannJOANNEUM RESEARCH Forschungsgesellschaft mbHCenter for Economic and Innovation ResearchA-8010 Graz, Elisabethstraße 20Tel.: +43/316/876 DW 1487 (Fax: DW 9-1487)http://www.joanneum.at/rtg