Meet the Team • CEO Matthew Slaby • Business Management Degree • Worked with our sister company, SEA • COO Haley Muir • Business Management & Finance Degree with a minor in Public Relations • Server, beauty consultant, sales support assistant, receptionist • CFO Alex Rodriguez • Business Management Degree with a minor in Mathematics • 12th Ward Alderman in Chicago • CMO Michael Pudlo • Marketing & Management Degree
Introduction • Athens Sports Academy • Serving Athens, Georgia area residents • Providing a recreational facility housing practices and tournaments for programs such as volleyball, basketball, soccer, baseball/softball and cheerleading • Business Based on Two Simple Facts • High demand for gym time in Athens • Lack of facilities • Closest facilities housing tournaments over 70 miles away • Initial Financing Requested: • $2,053,652 investment to be paid off over 11 years. This debt will cover land and building costs, gym equipment, advertising, liability insurance, utilities, accounting, office supplies, food and beverages, wages, H&L Cleaning, taxes, payrolls and permits
Clarke County • Population - 116,084 • Median household income of $34,000 • Per Capita income is $25,309 • School Enrollment, Head Count, K-12 – 14,294 • The unemployment rate is 6.9% • Birth rate – 12.8 per 1000
Oconee County • Population - 33,366 • Unemployment rate – 5.5% • Median household income - $76,298 • Per capita income - $51,445 • School Enrollment, Head Count, K-12 – 6,766 • Birth rate – 10.7 per 1000
Jackson County • Population - 61,257 • Unemployment rate – 8.5% • Median Household Income - $50,409 • Per Capita Income - $29,159 • School Enrollment, Head Count, K-12 – 8,038 • Birth rate – 13.7 per 1000
Barrow County • Population – 69,912 • Unemployment – 7.9% • Median household income – 52,391 • Per capita income - $29,612 • School Enrollment, Head Count, K-12 - 13,776 • Birth rate – 15.0 per 1000
Madison County • Population – 27,921 • Median household income – $41,267 • Per Capita Income – $28,834 • Unemployment rate - 6.6% • School Enrollment, Head Count, K-12 – 5,287 • Birth rate – 12.7 per 1000
Oglethorpe County • Population – 14,686 • Unemployment rate – 6.9% • Median household income – $40,936 • Per capita Income - $29,792 • School Enrollment, Head Count, K-12 – 2,594 • Birth rate – 11.0 per 1000
Description of Venture • Mission Statement: Our mission is to provide the community with a facility that will help the youth of the community enjoy the sports that they love. We provide our customers with high quality service and help children reach their athletic goals, whatever that may be.
Description of Venture • Why we are going into business because: • Passionate about sports • Enjoy working with children • Large market for our products and services • Make money
Products and Services • Products • Facility • Concession stand (Bulldawg’s Pizza) • Gym space rental • Services • Organize clinics and tournaments • Serving food and beverages • Hold practices, leagues, coaching conventions
Target Customers • Basketball teams & programs • Cheerleading programs • Indoor Soccer clubs • Baseball & softball teams • Volleyball teams and clubs • High school athletics • University of Georgia Athletics (camps)
Support Groups • Georgia Juniors VBC • Core Soccer • Athens Volleyball Academy • Athens Premier Youth Basketball • Upward basketball and Cheerleading
Size of Business • Facility: • 26,000 sq. ft. • 4 regulation sized basketball courts • 4 volley ball nets • 2 soccer goals • 2 batting cages
Location • 8130 Macon Highway, Athens, GA | Clarke County, GA
Management Team • Matt Slaby – CEO • Haley Muir – COO • Alex Rodriguez – CFO • Mike Pudlo – CMO
How ASA Will Operate • ASA is a service provider, rather than a manufacturing or retailing company. • Main Focus is Customer Satisfaction. • Must strive to reach our users needs and demands.
How do we feel we can do so? • Location • Facility Layout • Employee Personnel • Use of Technology
Location • Athens Sports Academy will be located just south of University of Georgia. • Within 15 mile radius of 21 schools in the Clarke County school district.
Location • In surrounding 6 counties there are 81 elementary schools, middle schools and high schools all together. • 69 miles closer for Athens Residents than main competitor in Atlanta, GA.
Athens to Atlanta Athens to Atlanta is a 1hr and 22min drive
Facility Layout • 4 regulation size basketball courts • Basketball Hoops on each end of the courts • Quickly Transformable into Volleyball, Soccer, Cheerleading, etc. Set Ups.
Lobby Area • Our lobby area will offer parents and spectator seating outside of the gymnasium. • 2 flat screen televisions for spectator viewing • Coca Cola Vending Machines • As well as menu options from Bulldawgs Pizza, Wings & More
Other Aspects of Facility • Office for Managers and Part Time Employees • Storage Room • Separate Bathrooms/Locker rooms • Adequate Parking for Spectators
Employee Personnel • Employee will be on site from 8am-5pm every work day, along with being on site during events. • Easy to Contact! • Passionate Employees!
Marketing Plan Athens Sports Academy, LLC
Pricing • Our pricing will be around $55/ hour of gym space rented. • Higher price than SEA: • Larger target market • Greater number of high schools and youth leagues
Promotion • We will be promoting our product in the schools that is within our target market. • Local Business opportunities: • Purchase advertisment banners in our facility • Gets their name out there • We receive a monthly payment from the companies that advertise in our facility • $50/per month
Local Businesses • Creative partnerships and ideas to work together.
We will offer a portion of our facility to be leased to Bulldawg Pizza • We will collect rent from them as well as a portion of their profits. • This will be used as our concession stand • Food sold before, after, and during games.
Distribution • We will not need to distribute our product because it is our facility. • Marketing efforts • Local Schools • Local Youth Groups • Local businesses
Product Forecasts • Our facility will remain the same for the most part. • We have expected our sales to increase 6% each year due to: • Demographic reasons • Popularity of our facility • Growth of youth teams in the area
Uncontrollable & Controllable • Controllable • Our facility • Sponsors • Uncontrollable • Economy of Athens and surrounding counties • Youth group success
Media • http://www.seasportsfacilities.com/
Form of Ownership • Limited Liability Company • LLC contains members, not shareholders – no stock • Each member owns an interest in the business as designated by the articles of organization • Entrepreneurship team = 12.75% and 1 vote each (51% total) • Investors = 24.5% and 1 vote each (50% total) • Liability does not extend beyond the member’s capital contribution to the business. Thus, there is no unlimited liability. • Members may transfer their interest only with the unanimous written consent of the remaining members. • The Internal Revenue Service now automatically treats LLCs as partnerships for tax purposes • Partners pay tax on their pro rata shares of income on individual return even if income is not immediately distributed • Avoid double taxation experienced by corporations
Form Of ownership Cont. • Death or withdrawal has no impact on the continuation of the business • The deceased or withdrawn partner may be replaced • The choice of the replacement will be decided by majority vote • Transferability of interest • Transfer of interest allowed • General partners cannot sell their interest without first refusal from the remaining general partners • Majority vote on acceptance of the new potential partner • If majority no, a new potential partner must be chosen
Key investors • John Cook & Brad Johnson • Individual Invested Amounts: 1,026,836.86 • Totaling= $2,053,673.72 • Plan to have full return on investment in 11 years, and then when no longer have a stake in the company. • John Cook = top financial supporters of the University of Georgia Athletics (UGA) • Brad Johnson former NFL quarter back • They have children who take part in the volleyball program in Athens • Tired of driving over 70 miles to use facilities in Atlanta, such as: Score Indoor Sports, Atlanta Eagles Sports Center and Tom E Morris Sports Complex.
Team roles • CEO Matt Slaby • Oversees operations of the organization • Creates and maintains procedures • COO Haley Muir • Responsible for all activities when CEO is absent • Responsible for the measurement and effectiveness of all processes internal and external • CMO Mike Pudlo • Developing longer-term strategic plans for growth and expansion • Facilitate growth, sales and marketing strategies • CFO Alex Rodriguez • Review operating and capital budgets • Ensure the proper use of assets • Investors/Management Advisors • More loosely tied to the organization • Only take part in larger business decisions where a majority vote is necessary