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Dubai Pool Cleaning Service: Professional Care for Crystal Clear Water

Get professional pool cleaning services in Dubai to maintain the sanitation standards required by the Dubai Municipality guidelines. Our experienced team will handle all aspects of pool cleaning and maintenance.

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Dubai Pool Cleaning Service: Professional Care for Crystal Clear Water

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  2. Pool SurfersSwimming pool cleaning service in Dubai By: Name Matr. number Evren Lobo 871112 Sampat Dhoot 873107

  3. Reason for choosing to setup in Dubai • Large number of swimming pools • Favourable climate ( pools are used year round ) • High demand for professional services • Favourable government policy for establishment of new businesses

  4. Description of the service • The swimming pool sanitation requirements in Dubai require several factors such as pH, alkalinity, chlorine content etc to be within predefined limits. • A swimming pool company should be able to bring/maintain the chemicals within this range. • The job of pool cleaners includes: physical cleaning of the pool, chlorination, algae control, pH (acidity) control, alkalinity control, water hardness and maintenance of pool equipment. • The above operations can be performed by the house owners/pool owners themselves, but most prefer if it is handled by professionals. • Company type: It is a limited liability company with the owners holding 51% of the shares/paid up capital. • Capital intensive service i.e 8-10 hrs/worker/day

  5. Swimming pool sanitation standards in Dubai Table 1: Swimming pool standards as per Dubai municipality guidelines Source: http://de.scribd.com/doc/3965902/Copy-2-of-Dubai-Municipality-Swimming-Pool-Safety

  6. Function of the Chemicals • Free chlorine content: Chlorine tablets (90% conc.) • Super chlorination: Sodium hypochlorite • Bromine content: Bromine • pH balance: Soda ash, Muriatic acid (34% conc.) • Total alkalinity: Sodium bicarbonate, Soda ash, Muriatic acid (34% conc.) • Calcium hardness: Calcium chloride • Stablizer: Cyanuric acid

  7. Market study/Expected goals • Number of pools in Dubai: 1500* • Average cost of pool cleaning is 400 AED for 2 visits • Average size of a pool is 20-24 m3 (22m3) • Thus average cost / m3 is : 9 AED • Thus our target price is below or equal to this • Number of employees needed:4 (2 professional cleaners, 1 backup, 1 office work) *Assumption

  8. Marketing Strategy • New customers will be charged 50% of service fee (only during the company's 1st year): This will help build a good customer base • Advertising costs: • Newspaper: 100 AED/week • Leaflets: 70 AED/month • Word of mouth

  9. Investments required • Office: preferably 2 roomed. One for administration, other for storage. • Equipment: Leaf nets, algae brushes, vacuums, filter cleaners, chemical test strips. • Transport: car, fuel • Chemicals: Chlorine tabs, Sodium Hypochlorite, Bromine, Soda ash, Muriatic acid, Sodium bicarbonate, Calcium chloride, Cyanuric acid.

  10. Notes on investment costs • Car model: Mini van (Hyundai): 70000 AED/car • Number of cars needed: 2 • Cleaning equipment: 5 of each type mentioned earlier • Depreciation period : 5 yrs. (car and equipment) • Chemicals: minimum supply quantity (1 ton) of each • Business licensing and registration costs: 1000 AED

  11. Investment cost 1/3 1 AED = 0.21 Euros Table 2: Investment costs 1/3

  12. Investment cost 2/3 Table 3: Investment cost 2/3

  13. Investment cost 3/3 Table 4: Investment cost 3/3

  14. Financing required Table 5: Financing required

  15. Consumable costs assumptions 1/2 • The chemicals consumed are calculated based on the following assumptions: Table 6: Averaged deviation from the standards

  16. Consumable costs assumptions 2/2 • All costs are calculated on a per cubic meter or 1000 liters of water basis ( 1m3 water = 1000 liters) • Consumption of chemical test strips: It is assumed that 5 strips will be required per pool. Since the average size of a pool is 20-24m3, the cost is converted to a per m3 basis • The pools may need either full cleaning (25% frequency) or partial cleaning (75% frequency).

  17. Consumable costs Table 7: Consumable costs per 1000 liters

  18. Other costs incurred • Employees housing & insurance costs are borne by the company Table 8: Annual costs incurred

  19. Calculation of financing costs: Interest paid on debt Table 9: Financing cost ( Interest paid )

  20. Consumables costs per year • Costs at maximum output Table 10: Consumables costs per year

  21. Self costs for 1st 3 years *Increase with increase in utilization Labour costs come under Other costs Table 11: Self costs for 1st 3 years

  22. Self costs for 5 years *Increase with increase in utilization Labour costs come under Other costs Table 12: Self costs for 5 years

  23. Available man hours • Number of active cleaning personnel: 2 • Number of work hours per person: 10/day • Effectiveness of utilization ( includes time lost in transport) : 80% for 1st year • Number of work days in a year ( 5.5 workdays/week): 287 • Number of available man hours in 1st year: 2 x 10 x 287 x 0.8 = 4,592 man hours • Ideal man hours: 2 x 10 x 287 = 5,740

  24. Calculation of income for 1st year • Man hours required to clean an average sized pool (20-25 m3): 2 hrs. • m3 cleaned per hour (approx.): 12 • m3 of cleaning possible in 1st year: 12 x 4,592 = 55,104 m3 • Rate charged per m3 ( As mentioned earlier): 9 AED • Income in 1st year: 55,104 x 9 = 495,936.00 AED = 104146.56 Euro • Income at 100% utilization: 12 x 5,740 x 9 = 619920.00 AED = 130183.20 Euros

  25. Calculation of revenue/turnover * Due to the marketing strategy, in the 1st year effective turnover can be estimated to be at 85% Table 13: Calculation of turnover over 5 years

  26. Cash flow calculation: 1st Two years Table 14: Cash flow for 1st two years

  27. Cash flow for 5 years Table 15: Cash flow for 5 years

  28. Equity profitability Table 16: Equity profitability

  29. Analysis • From the cash flow calculations, it is apparent that this would be a profitable venture from the 3rd year on • If there is increase in competition, there will still be room for price reduction (1st year by cancelling the discount price and rates, 3rd year on by reducing rates) • Little startup capital is required • A small staff contingent is sufficient to run profitably • Increasing the staff number would increase profits considerably

  30. Some of the References • http://www.wikihow.com/Properly-Maintain-Swimming-Pool-Water-Chemistry • http://www.poolmanual.com/manual/routine.html • Dubai pool regulations • http://de.scribd.com/doc/3965902/Copy-2-of-Dubai-Municipality-Swimming-Pool-Safety • pH value • http://www.havuz.org/pool_pool/pool_maintenance/pool_chemicals/acid_soda_ash.htm • calculators • http://www.havuz.org/pool-calculators.htm#soda_ash • How to calculate pH • http://answers.yahoo.com/question/index?qid=20080510080048AALsvuo • http://www.webqc.org/phsolver.php • chemical quantities required • http://www.flasolar.com/pdf/water_chemistry_for_swimming_pools.htm

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