Six Facts Everyone Should Know About Social Media Marketing

1. Six Facts Everyone Should Know About Social Media Marketing In the era of digital marketing, social media marketing is one of the top-notch marketing strategies that can yield some unmatched benefits for your business. Social media platforms such as Facebook, YouTube, Instagram, Twitter, Pinterest and Reddit have carved a niche by offering outstanding opportunities for businesses to market and promote their businesses. Social media networks offer an unparalleled opportunity to communicate and interact with customers directly, without any barriers. You must have seen brands communicating directly with unhappy customers in the comment sections of the networks. It also allows you to build lifelong partnerships with your customers in a unique manner. In addition to that, you can also provide information, news and other related data to your customers and followers directly with social media. It will save you time, efforts and money. If you don’t have an in-house team for social media marketing, you can hire a social media agency to take care of your social media marketing campaign. How about learning some interesting facts about social media marketing? If you have not started social media marketing for your business, these facts will convince you to design a social media marketing campaign for your business right away.

2. These surprising statistics might also help you to make necessary amendments to your current social media marketing strategy. As the internet evolves with each passing day, you need to stay updated with the latest trends to practice them real-time. Of all adults with Internet access, 71% use social media platforms. A recent study published shows that almost 71% of adults with internet access use at least one social media platform. 52% of them use two or more social media platforms daily. What does it reveal to you? You need to ensure that your strategy for social media marketing in Toronto covers more than one social media platform where your potential users are. Research might help here. Find out where your target audience spends time, and you will come to know how to amend your social media marketing strategy accordingly. The average American user spends an average of 2.7 hours per day on social media. A recent report shows that an American user spends at least 2.7 hours per day on social media on average. The average time is 2.4 hours for a global user who uses social media. Well, the report does not need any types of explanation. It simply shows how social media platforms have affected our lives. The next thing that you need to search is the social media networks your target audience uses. If they are on Facebook, ask the social media management company to focus more on Facebook than on other social media networks where your target audience is not. Facebook is the most widely used social media platform. We all know this, don’t we? Facebook has set a benchmark by offering some excellent opportunities for businesses to promote their products and services. Creating a business page to facilitate direct communication with customers to create events to allow paid promotions is the best platform for businesses. As per the research, 58% of adult social media users use Facebook. If you don’t have sufficient resources to be active on multiple platforms, Facebook is the social media platform where you should focus. The research talks about 58% of American adults, and not American social media users or Internet users. It means that over half of the adults in America use Facebook. It is remarkable to know. YouTube drives the most engaged traffic of any social site. Research suggests that YouTube drives more engaged traffic than any other social media platforms.

3. Ask any social media agency, and they will tell you that most marketers don’t consider YouTube as a social media platform and ignore it. It should not be when you have a precise statistic to show that it is one of the powerful social media channels. Researchers claim that visitors from YouTube stay on the website the longest and visit more pages than visitors who visited your website from other platforms. Also, the bounce rate of visitors who came from YouTube is lesser compared to others. So, sit with your social media management company and include YouTube in your social media marketing plan. 54% of B2B marketers agree that they have generated leads from social media marketing There is a common misconception about social media marketing that they work only for B2C companies and not for B2B companies. It is not the case. Research published interviewed digital marketers, and 54% agreed that they had generated leads from social media. So, if you are into B2B business, social media is as influential for you as any B2C business. Ask the social media agency you have hired to design a concrete social media marketing plan. LinkedIn is the most potential social media platform for B2B businesses. A recent study pointed out that 80% of B2B social media leads come from LinkedIn. The numbers are fascinating, aren’t they? It simply claims that 4 out of 5 B2B social media leads come from LinkedIn. All you need to do is to sign up for LinkedIn and start promoting your business there. Wrapping Up Social media is good land for businesses to promote their offerings. We hope that the above facts mentioned in the blog will lure you into hiring a social media agency for your business. Social media marketing in Toronto is not an option anymore for businesses. It is indispensable. All you need to do is design a social media marketing plan after research and implement it perfectly.

4. Contact Us Company Name: Chameleon Digital Media Address: 667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone: +1(416) 644-8597 Email id:info@chameleondigitalmedia.com Website: https://www.chameleondigitalmedia.com/