10 PPC campaign mistakes people make

1. 10 PPC campaign mistakes people make If you want relatively high traffic on your web pages in a short period, Pay Per Click advertising can help you to achieve it. It is a type of paid campaign in which you have to pay a certain amount to Google or other search engines for the traffic you get when users click on paid ads. Not just it brings new customers on board, it also helps you to create awareness for certain offers or deals in a short period. For example, if you want to inform your users about Christmas or Thanksgiving offers, you can do it by running a PPC campaign. You need to hire an experienced ​PPC agency in Toronto to run your PPC campaign as they have a team of expert PPC professionals with sheer knowledge of the PPC domain and are well-equipped with the latest tools and technologies to run a campaign and monitor the progress of the campaign. The thing is, most of the PPC campaigns fail to achieve the objective. Designing and running a PPC campaign is not as easy as it seems. You need to keep sharp eyes on details to ensure that nothing goes wrong. In this post, we will discuss some of the common PPC mistakes that marketers make. If you know about them, you will most likely not make these mistakes for your PPC campaign.

2. Not using geographical targeting One of the most common mistakes that marketers make is not considering geographical targeting for the campaign. First of all, you need to identify those areas that offer maximum ROI. Now, you need to cover those regions and stop wasting your money on areas that don’t offer good ROI. This is a simple phenomenon, but very effective to secure the success of your PPC campaign. Whether you are an international conglomerate or a localized small business, this phenomenon applies to your business. For multinational organizations, they can break out campaigns on a geographical basis for each country to get maximum ROI. There are many factors that they need to consider such as disposable income, need, spending habits, currency strength and others. Not Using Site Exclusion Using site exclusions are highly recommended by PPC experts, yet some PPC marketers don’t do it and face consequences. When you go for site exclusion, it will remove any high-click, low-yield partner sites from the display network. You can save a great deal of money by avoiding thousands of dollars by removing sites and pages that don’t fit logically for your target audience. The ​ SEO company in Toronto you have hired will do site exclusion, but you need to remind them. Fail to recognize the existence of match types There is a huge potential of match types and PPC marketers need to understand it. Exact matches, phrase matches and broad matches are types of match types that you can use for your PPC campaign. You can encash opportunities within each of these keyword umbrellas. For example, when it comes to broad match type, these keywords always have a lower bid price compared to their exact match counterparts. Furthermore, it can be controlled with an abundance of negative keywords.

3. Not utilizing negative keywords You might argue with this, but negative keywords can be your savior. Negative keywords will prevent your ads from being displayed when unattractive modifiers accompany your match phrase terms. You can use the Google keyword tool to get such relevant negative keywords. Using these keywords will help you a lot during your PPC campaign. Not separating search and display campaigns Hire a PPC agency in Toronto that can differentiate campaigns based on the network type. Most PPC newbies end up making mistakes here. Here, you can blame Google for this blunder also as it forces new campaign marketers to opt-out of the display network. The performance of the campaign will be better in the search network rather than the display network and separating these campaigns will offer maximum control over budget allocation and which in turn, offer the best ROI in the early stages of the campaign. Being an Adwords-only organization Apart from Google that offers a superior advantage to your campaign, you can also go for MSN which can be created in just 15 minutes and offer a cheaper cost per conversion. Discuss this thing with your PPC company and make it happen. Creating an MSN campaign will give you a boost of almost 20%.

4. Selecting keywords that are too broad Targeting very broad keywords might put your campaign in danger and it is one of the common mistakes marketers make. In the PPC advertising, broad keywords will lead to saturation, expensive costs, low match and negative ROI and it should be avoided. No ad testing Just creating an ad and posting it will not serve the core purpose. You need to ensure that you determine all words, phrases and prepositions to ensure its relevance with your target audience. Going for ad testing will surely improve your campaign’s success rate to a great extent. Ensure that the ​ SEO company in Toronto​ you have hired doesn't publish the ad without testing. Sending users to the homepage Users want to avail the benefit you have shown in the ad and redirecting users to the relevant page is the best thing to keep them engaged with the offer. Ensure that you don’t send users to the homepage. Sending users to the landing page that is related to the search intent of the user will likely benefit your campaign. Not Conversion Tracking Without conversion tracking, your PPC campaign is running blind. The presence of conversion data will allow users to understand the financial returns from a campaign and ad group. Such data will affect every aspect of your campaign from ad testing to bid adjustments.

5. Conclusion Hire a ​ PPC agency in Toronto ​that has years of experience and a proven track record of creating and running PPC campaigns. Keep in mind the mistakes we have listed here and don’t repeat them in your PPC campaign and you will see a striking ROI for your campaign. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id: ​info@chameleondigitalmedia.com Website:​​ www.chameleondigitalmedia.com