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Oxford Inspires: Cultural Action in Oxfordshire - Embracing Creativity in a Vibrant County

Discover the diverse cultural initiatives in Oxfordshire with a higher profile and collaborative vision for a creative and inclusive future. Highlighting the county's transformative journey, this event celebrates heritage, collaborations, and artistic opportunities. Experience the dynamic interplay of arts, heritage, and community engagement. Join us as we embrace a world center of creativity in the evolving city of Oxford.

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Oxford Inspires: Cultural Action in Oxfordshire - Embracing Creativity in a Vibrant County

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  1. OxfordInspires Cultural action in Oxfordshire

  2. OxfordInspires AFTER THE BID FAILS Cultural action in Oxfordshire

  3. OxfordInspires Cultural action in Oxfordshire What next for Oxfordshire?

  4. Oxford Inspires Cultural action in Oxfordshire An opportunity not a disappointment • Centre of Culture • collaboration • higher profile • vision and momentum

  5. Oxford Inspires Cultural action in Oxfordshire Our aspirations • individual expression and ambition • a world centre • 21st century city • creative county

  6. Oxford Inspires Cultural action in Oxfordshire Highlighting culture • economic and social contribution • heritage/elitist image • changing visitor profile • publicity not marketing

  7. OxfordInspires Cultural action in Oxfordshire Cultural action in Oxfordshire • 2005 Evolving City • 2006 Oxford: a Fivearts City • 2007 Oxfordshire 2007

  8. OxfordInspires Cultural action in Oxfordshire The Urban Cultural Programme • new partnerships, new networks • more creative opportunities • ability to expand and develop programmes but • tight timescale • tight marketing resources

  9. OxfordInspires Cultural action in Oxfordshire Evolving City • local participation citywide • capacity building and collaboration • challenge preconceptions • raise profile of culture

  10. Oxford Inspires Cultural action in Oxfordshire Evolving City • collaboration • inclusion • discovery • enjoyment • celebration

  11. OxfordInspires Cultural action in Oxfordshire Oxford – a Five Arts City • Ivor’s Choir • Contemporary art: Modern Art Oxford • Architecture: Pevsner • Community arts projects

  12. and in 2007…

  13. Oxford Inspires Cultural action in Oxfordshire A countywide celebration of culture • turning the county inside out • spotlight on cultural highlights • demonstrating the changing face of culture • creating new audiences and new artistic opportunities

  14. Oxford Inspires Cultural action in Oxfordshire The spirit of Oxfordshire 2007 • collaboration • inclusion • discovery • enjoyment • celebration

  15. Oxford Inspires Cultural action in Oxfordshire The role of Oxford Inspires • catalyst • coordinator • fund raiser • development and advice • marketing

  16. Oxford Inspires Cultural action in Oxfordshire Celebrating Oxfordshire • spotlight on the county’s culture • special events • anniversaries • festivals • cultural highlights

  17. Oxford Inspires Cultural action in Oxfordshire Special events: Luminox • more than 20,000 visitors • national interest • ‘wow’ factor • participatory and inclusive • town and gown

  18. Oxford Inspires Cultural action in Oxfordshire Special events: Alice’s Day • 6,000 visitors • 32 organisations collaborated • television coverage • free event • University and retail benefits

  19. Oxford Inspires Cultural action in Oxfordshire Children’s Food Festival • 13,000-15,000 in one weekend • a UK first • national media coverage • free event • patrons Raymond Blanc, Sophie Grigson

  20. Oxford Inspires Cultural action in Oxfordshire More special events • Go with the Flow • Faces of Oxfordshire • Museum of the White Horse • Set all Free: Remembering Slavery • Street Olympics

  21. Oxford Inspires Cultural action in Oxfordshire Supporting festival culture • more than 70 festivals • special booklet • new festivals added • millennium strand in many • enhanced publicity

  22. Oxford Inspires Cultural action in Oxfordshire Innovative music events • Big Village • Festival Concert • Thin Air • For You Only You

  23. Oxford Inspires Cultural action in Oxfordshire Focus on art • InTentCity • Artweeks • The Colour of Love • Common Threads

  24. Oxford Inspires Cultural action in Oxfordshire New art/science collaborations • Designs for Life: Diamond Light/WI • New Phytopia: Science Oxford • Small Worlds: Museum of the History of Science

  25. Oxford Inspires Cultural action in Oxfordshire Promoting Oxfordshire’s cultural gems • Modern Art Oxford • Oxford Playhouse • Oxford Contemporary Music • Garsington Opera • ….. and much more

  26. Oxford Inspires Cultural action in Oxfordshire Marketing Oxfordshire 2007 • strong brand identity • appeal to city and county • umbrella marketing • collaborative opportunities

  27. Oxford Inspires Cultural action in Oxfordshire Brand visibility: the dancing ox • trains • buses • boats • planes • not to mention… • beer • flowerbeds • T-shirts • lampposts • bookmarks

  28. Oxford Inspires Cultural action in Oxfordshire Media partnerships • principal broadcast partner: BBC Oxford • trimedia agreement: radio/tv/online • dedicated online page • dedicated producer • principal print partner: The Oxford Times • four special supplements • commemorative booklet • dedicated online page • strong links with local press, tv and radio • tourism publications

  29. Oxford Inspires Oxford Inspires Cultural action in Oxfordshire Cultural action in Oxfordshire Corporate support • 60+ supporters • £300,000+ public sector • £400,000+ private sector • £26,000+ corporate membership

  30. 350+ events 250+ cultural organisations three season guides festival guide four special supplements information centres posters trains and railway stations Coop stores strategic advertising Oxford Inspires Cultural action in Oxfordshire Promoting the programme: print

  31. Oxford Inspires Cultural action in Oxfordshire Promoting the programme: online • Oxfordshire 2007 website • full event listings • news section • culture contacts • regular email bulletins • weblinks to partners’own sites • high google ratings • online planning diary • 1m hits in first 6 months

  32. Oxford Inspires Cultural action in Oxfordshire What has Oxfordshire 2007 achieved? • change in attitudes • improved collaboration • closer links with University • new events • long-term legacy

  33. Oxford Inspires Cultural action in Oxfordshire What next? Beyond 2007 • use of culture as part of Oxfordshire brand • evolution of Oxford Inspires • Oxford’s West End • creative learning • 2012 Olympics

  34. OxfordInspires Cultural action in Oxfordshire

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