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ICT in the UAE Household Survey, 2014

ICT in the UAE Household Survey, 2014. July 2015. ICT in the UAE – Household Survey 2014. Table of Contents. Background. ICT in the UAE – Household Survey 2014.

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ICT in the UAE Household Survey, 2014

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  1. ICT in the UAEHousehold Survey, 2014 July 2015

  2. ICT in the UAE – Household Survey 2014 Table of Contents

  3. Background ICT in the UAE – Household Survey 2014 • During year 2014, the TRA undertook a nation-wide survey focused on assessing the usage of ICT services by households and individuals in the UAE. The survey covered all residential services including fixed telephony, mobile telephony, and Internet. • The survey examined, among other factors: • The extent to which households/individuals in the UAE have access to various ICT services • ICT services usage habits and behaviours amongst households/ individuals in the UAE • Satisfaction levels of users with their ICT services • The use of social networking among individuals in the UAE • This report portrays the results of the 2014 survey. • The TRA also completed a similar ICT survey among households in 2010 & 2012. The results of these surveys can be viewed at: http://www.tra.gov.ae/ict_in_uae.php

  4. ICT in the UAE – Household Survey 2014 Research Objectives

  5. Methodology ICT in the UAE – Household Survey 2014 Data was gathered from a robust sample size of 2,622 households throughout the UAE by means of face-to-face interviews. Individuals aged 15 to 74 years of age were randomly selected using stratified random sampling to mirror the national distributions by Emirate, Gender, Nationality, and Social Class. The survey contained sections on: fixed-line telephony, mobile telephony, internet usage and social networking. The fixed line section was based on household usage of fixed line telephony as opposed to usage by individuals of the service. The surveyors therefore targeted the chief wage earner of the household regarding the subscription decisions and expenditure. The mobile, Internet and social networking sections targeted a randomly selected person from each household. The survey yields a confidence level of 95% with a margin of error of less than 3%.

  6. Introduction and Main Results - Subscriptions ICT in the UAE – Household Survey 2014 Individuals with Mobile Phone Household with Fixed Telephone Line Household with Internet Connection Broadband Speed in Household

  7. Introduction and Main Results - Usage ICT in the UAE – Household Survey 2014 Average Number of Calls per Week from Mobile Phone Average Number of Calls per Week from Fixed Line Phone Individuals Use of the Internet in the past 3 months Frequency of Individuals Use of the Internet by Location

  8. Introduction and Main Results - Spending ICT in the UAE – Household Survey 2014 Average Monthly spending of Household on Fixed Telephony Average Monthly spending of Individuals on Mobile Telephony

  9. Introduction and Main Results – Satisfaction (1) ICT in the UAE – Household Survey 2014 Consumers Satisfaction on Elements of Fixed Telephony Services Consumers Satisfaction on Elements of Mobile Telephony Services in the UAE

  10. Introduction and Main Results – Satisfaction (2) ICT in the UAE – Household Survey 2014 Consumers Satisfaction on Elements of Internet Services

  11. Introduction and Main Results ICT in the UAE – Household Survey 2014 Key Results

  12. Fixed Line Telephony ICT in the UAE – Household Survey 2014

  13. Fixed Line Telephony – Subscription (1) ICT in the UAE – Household Survey 2014 • 59% of the households in the UAE have fixed line telephone connections, with a market split of 94% to Etisalat versus 4% to du Household with Fixed Telephone Line by Provider Household with Fixed Telephone Line

  14. Fixed Line Telephony – Subscription (2) ICT in the UAE – Household Survey 2014 • 41% of the households interviewed did not have a fixed line phone. • 35% don’t have a fixed line phone because they don’t need one, while 60% use their mobile phones instead. • Of those households which do not have fixed line phone, only 6% intend to subscribe to the service within the next 3 months. Likelihood to subscribe to a Fixed Line Service within next 3 months Reasons for not having a Fixed Line Phone at Home

  15. Fixed Line Telephony – Spending ICT in the UAE – Household Survey 2014 • 68% of households in the UAE that have fixed line phones, spend more than AED70 per month on their fixed line telephony services. Monthly Household Spending on Fixed Telephony

  16. Mobile Telephony ICT in the UAE – Household Survey 2014

  17. Mobile Telephony – Subscription (1) ICT in the UAE – Household Survey 2014 • More than 99.7% of individuals age 15-74 have mobile phones. • 35% of mobile phone users have more than one mobile SIM card used on regular basis • The most common reason for having multiple SIMs is to maintain separate connections for business and personal use (51%). Number of Mobile SIMs or lines, Individuals use on Regular Basis Reasons for having more than one SIM

  18. Mobile Telephony – Subscription (2) ICT in the UAE – Household Survey 2014 • 71% of the mobile SIMs that were most commonly used by individuals were prepaid. • Multiple reasons were cited by users for choosing the prepaid service over post-paid, the most prominent being: • Do not want to pay for a monthly subscription. Reasons for having a Pre-paid Connection Subscription Type of Principal Mobile Phone

  19. Mobile Telephony – Subscription (3) ICT in the UAE – Household Survey 2014 • The convenience of a post-paid line and the wider selection of service and products it offers are the main reasons of having a post-paid subscription. Reasons for having a Post-paid Connection

  20. Mobile Telephony – Usage (1) ICT in the UAE – Household Survey 2014 • Social networking is the most commonly used value added mobile service. Activities Undertaken by Mobile Users by Frequency of Use

  21. Mobile Telephony – Usage (2) ICT in the UAE – Household Survey 2014 • One fifth of the SMSs are sent to international numbers. Type of Mobile phone Distribution of the SMS by Destination Phone Type

  22. Mobile Telephony – Usage (3) ICT in the UAE – Household Survey 2014 • More than 44% of mobile users occasionally respond positively to promotions offered by the operators, by adjusting their mobile calling patterns. Frequency of Users Changing their Mobile Calling Patterns to take Advantage of Promotions offered by Mobile Operators

  23. Mobile Telephony – Usage (4) ICT in the UAE – Household Survey 2014 • More than 5% of mobile users have switched to the other UAE operator using Mobile Number Portability service. • The lower prices the other operator had is the main reason of switching. Have you ever switched form one mobile operator in the UAE to the other operator Reasons for switching form one mobile operator in the UAE to the other operator

  24. Mobile Telephony – Spending ICT in the UAE – Household Survey 2014 • 32% of mobile users in the UAE spend more than AED 195 per month, while 90% spend more than AED 55 per month. Average Spending on Mobile Telephony per Month Spending per Month

  25. International Calling ICT in the UAE – Household Survey 2014

  26. ICT in the UAE – Household Survey 2014 Counties called most often from Fixed Asian countries like India & Pakistan feature as the most often called countries for Asians while for Emirati’s America and Britain (as seen for Westerners too) emerge as the top countries called to. Expat Arabs make most International calls to Egypt, Syria, Jordon and Sudan. Top Destinations called from Fixed Phones

  27. Countries called most often from Mobile phone ICT in the UAE – Household Survey 2014 For Emirati’s and Westerners America and Britain feature as the most often called countries while for Asians India and Pakistan emerge as the obvious choices. Expat Arabs make calls to Egypt & Syria the most.

  28. International Calling – Usage ICT in the UAE – Household Survey 2014 • The vast majority of respondents make international calls from the main fixed service provider line, while 13% of respondents reported using another fixed service provider line to make international calls. Methods of Making International Calls from Fixed Phone Percentage of International Calls Made Using the other Fixed Service Provider * Main service provider is the provider from whom user receives a bill for monthly phone rental. You may also receive a bill for the number of international calls made from this service provider. Another service provider is the provider from whom user receive a bill only for the number of international calls made.

  29. International Calling – VoIP (1) ICT in the UAE – Household Survey 2014 • 47% of Internet users make international calls over Internet from their PCs. • Similarly, 73% of mobile subscribers use Internet through their mobiles to make international calls Individuals Use of Internet through COMPUTER to make International Calls Individuals Use of Internet through MOBILE to make International Calls

  30. International Calling – VoIP (2) ICT in the UAE – Household Survey 2014 Percentage of International Calls via Internet on COMPUTER

  31. International Calling – VoIP (3) ICT in the UAE – Household Survey 2014 • Cheaper price and convenience trigger VoIP usage through PC and Mobile. Reasons for Using Internet on COMPUTER and MOBILE to make International Calls

  32. Internet Services ICT in the UAE – Household Survey 2014

  33. Internet Services – Subscription (1) ICT in the UAE – Household Survey 2014 • 90.1% of Households have an Internet connection in their home. • The vast majority (85%) of Internet subscriptions at home are broadband connections. Type of Internet Connection at Home Household with Internet Connection Type of Connection

  34. Internet Services – Subscription (2) ICT in the UAE – Household Survey 2014 • 57% of broadband connections utilised in the UAE are in the 4 to 16 Mbps speed range. Speed of the Internet at Home Internet Speed

  35. Internet Services – Subscription (3) ICT in the UAE – Household Survey 2014 • Only 32% of Internet subscribers have signed up a contract of limited period. Individuals Signed up a Contract with a Specific Contract Period

  36. Internet Services – Subscription (4) ICT in the UAE – Household Survey 2014 • 21% of Internet subscribers have upgraded to double ((Internet and voice telephony) or triple play((Internet, voice telephony and TV) packages in the past year. Individuals Upgraded their Internet Account to Double Play or Triple Play in the Past Year

  37. Internet Services – Subscription (5) ICT in the UAE – Household Survey 2014 • 21% of individuals with an Internet connection at home have upgraded from an Internet-only to double play or triple play. • The need of a higher Internet speed is the most common reason for upgrading to double play and triple play packages. Reasons for Upgrading Internet Account to Double Play / Triple Play

  38. Internet Services – Usage (1) ICT in the UAE – Household Survey 2014 • 90% of individuals have used the Internet during the past three months. • Of these people, 89% regularly accessed the Internet from home and 67% from work Locations Commonly Used to Access the Internet in Past 3 Months Individuals Using Internet within the Past 3 Months from any Location

  39. Internet Services – Usage (2) ICT in the UAE – Household Survey 2014 • 10% of individuals have not used the Internet during the past three months. • Of those, 41% said they were not interested in using the Internet while 30% said they the cost of internet is too high. Reasons for not Using the Internet within the Past 3 Months

  40. Internet Services – Usage (3) ICT in the UAE – Household Survey 2014 • Most of Internet users, use the Internet at least once a day from home and out of home. Frequency of Internet Use from Home and out of Home

  41. Internet Services – Usage (4) ICT in the UAE – Household Survey 2014 • 44% of Internet users access Internet 3 hours and more per week out of home. Time Individuals Spend on the Internet per Week in and out of Home

  42. Internet Services – Usage (1) ICT in the UAE – Household Survey 2014 • The majority of Internet sites accessed in the UAE are English based. Percentage of Internet Time Individuals Spend on the Various Websites by Language

  43. Internet Services – Usage (2) ICT in the UAE – Household Survey 2014 Internet Activities in the Past 3 Months

  44. Mobile Internet ICT in the UAE – Household Survey 2014

  45. Mobile Internet – Subscription ICT in the UAE – Household Survey 2014 • A major 98% of Mobile Internet users access the Internet via mobile phone, and 36% via PC data cards. Devices Used to Access Mobile Internet Mobile Phone PC Data card / USB (on PC or Tablet)

  46. Mobile Internet – Usage (1) ICT in the UAE – Household Survey 2014 • 66% of mobile Internet users access the service from home. Locations Commonly Used to Access Mobile Internet Blackberry, 51%

  47. Mobile Internet – Usage (2) ICT in the UAE – Household Survey 2014 Individuals Common Activities Using Mobile Internet

  48. Mobile Internet – Usage (3) ICT in the UAE – Household Survey 2014 • 58% of individuals who use Mobile Internet services would increase their usage if prices were lower. • 34% would increase usage if the download speeds were higher. Factors Might Lead to Use Mobile Internet more Often

  49. Social Networking ICT in the UAE – Household Survey 2014

  50. Social Networking ICT in the UAE – Household Survey 2014 • 88% of individuals have set up a profile on a social networking site. • 70% of individuals who have a social networking profile access the sites via PC or laptop, and 81% via mobile phone. Individuals with a Profile on a Social Networking Site Devices Used to Access Social Networking Sites

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