Ditigal Presentation. Week#5 Comm 613 by Tanisha Walker. Digital Presentation-Video Introduction. Ditigal Presentation- “Uh Oh-Moment”.
Week#5 Comm 613 by Tanisha Walker
During my professional career within corporate there have been many “Uh-Oh” moments. However, one that stands out was during the time I worked for an insurance company as a treasury analyst and was given my first opportunity to lead a project to convert one treasury data analysis platform to another. This entailed major participation from various stakeholders as well as the technical team. Weekly meetings were established in the beginning to gain an understanding of what each stakeholder wanted to achieve from the project as well as how to achieve the goals within a realistic timeframe.
Most of our technical team were outsourced which meant we also had to overcome language barriers in order to convey the message properly and ensure the desired results. It was towards the first phase of the project I realized the technical team did not understand the direction the project was heading when we had to prepare test samples. It was due to lack of technical clarity on my part which set the project back an additional month since we could not move forward until we corrected the first phase issue. I was embarrassed, I started to doubt I could handle a project of this scope, and it cost the department more money since it extended the project an additional month.
Technology of Production
Technologies of sign system
Technologies of power and Self
Is a discourse strategy that create, transform, or manipulate the situation
Is a discourse strategy that construct meaning in the situation
Technologies of power are discourse strategies imposed on individuals compelling them to behave a certain way
Technology of self is discourse strategy that is chosen by individuals to harness personal satisfaction
Let’s begin shall we…
In the aforementioned scenario, there were key elements that were missing which caused the project to become problematic in the beginning. First, there wasn’t enough clarity with all the stakeholders as to what they wanted accomplished. Two, diminishing credibility of the project manager became an issue due to difficult managing meetings and gathering information needed from some stakeholders. Three, limited resources given for technical assistance, the alternative were outsourced team members who did not know the banking platform nor had the expertise desired to convert existing platform to another platform.
Each strategy is a guide to help the project manager garner the support by senior leadership, stakeholders, and technology team. The project manager will become more confident in his/her ability to manage project within a structured timeframe. Ambiguity around technology communication will be reduced by ensuring proper translation of goals in alignment with project deadline. This model will help with legitimacy of the project, credibility of project manager, and minimize potential risks of delays.
Ihlen, O., Van Ruler, B., & Fredriksson, M. (2009). Public relations and social theory: Key figures and concepts. New York: Routledge
McArthur, J.A. 2014. Planning for strategic communication: A workbook for applying social theory to professional practice. Lexington, KY