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Presentation given at the WITI 09 conference on June 16, 2009 in Santa Clara, CA. A social media cafe and hands-on training.

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WITI: RSS, Wikis and Blogging Social Media Cafe Hands On Training


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    Presentation Transcript
    widgets rss wikis and blogging what are they

    Widgets, RSS, Wikis, and

    Blogging: What are they and

    why your company should care?

    Charlene Li

    Altimeter Group

    June 16, 2009

    If you would like a copy of the slides,

    please leave a business card with me.

    agenda

    Agenda

    • Case studies, followed by hands-on lab

    ▫ Wikis

    ▫ Blogging

    ▫ RSS

    ▫ Widgets

    2

    some wiki ideas

    Some wiki ideas

    • FAQ

    • Troubleshooting

    • Examples

    • Best practices

    • Cheat sheets

    • Lists

    wiki best practices

    Wiki best practices

    • Focus on a clear, specific goal

    • Start with a structure

    • Plant the seeds

    • Garden your wiki – water the good stuff, pull out

    the weeds

    • Promote in other channels

    • Require sign-in

    hands on wiki

    Hands on wiki

    • Edit the WITI Wiki on Wetpaint

    • Go to witiwiki.wetpaint.com

    • Add your name to the list of attendees

    (Not great with Google Chrome)

    10

    blogging examples

    Blogging examples

    • Great list of examples from Peter Kim

    ▫ http://bit.ly/OGCT3

    • Patagonia, The Cleanest Line

    ▫ http://www.thecleanestline.com/

    • Graco, Heart to Heart blog

    ▫ http://blog.gracobaby.com/

    • HomeGoods, Open House

    ▫ http://openhouse.homegoods.com/

    • Best Buy, Barry Judge’s Blog (CMO)

    ▫ http://openhouse.homegoods.com/

    12

    blogging best practices

    Blogging best practices

    • Determine a clear goal for a specific audience

    • Figure out who is best able to talk

    • Make a list of 20 blog post titles

    ▫ Describe what is a priority, what is off-limits

    • Create a schedule for posting

    • Have a plan for comments

    • Keep the design simple

    13

    hands on

    Hands-on

    • Go to typepad.com

    • Sign in

    ▫ Username: witi@charleneli.com

    ▫ Password: witi2009

    • Add a blog post

    ▫ Detailed instructions on in the first post

    14

    what is rss

    What is RSS?

    • http://commoncraft.com/rss_plain_english

    • An easy way to move data between sites/services

    ▫ Pushes content to a reader or another site

    ▫ E.g. Yahoo News

    15

    rss best practices

    RSS best practices

    • Make sure the feed you create is user-friendly

    • Use Feedburner

    ▫ Make a “movable” feed and to get aggregated

    ▫ Get statistics

    ▫ Publicize easily (email subscribers, widgets)

    ▫ If you ever move your blog, you don’t want to lose

    your RSS subscribers

    • Add the new Feedburner feed to your Typepad

    blog (how to at http://bit.ly/Bs1Co)

    • Publicize it with chicklets and widgets

    17

    18 18

    18

    18

    widgets

    Widgets

    • RSS-based graphical “pods” that you can easily

    insert into your blog or Website

    ▫ Easily updates content

    ▫ Maintains design integrity

    • Go to

    Typepad>Weblog>Design>Content>Widgets

    ▫ Add RSS feed from another blog

    ▫ Add Twitter feed

    • Go to www.sixapart.com/typepad/widgets/ for

    even more widgets

    26

    thank you

    Thank You

    Charlene Li

    Altimeter Group

    charlene@altimetergroup.com

    blog.altimetergroup.com

    Twitter: @charleneli

    If you would like a copy of the slides,

    please leave a business card with me.

    29

    Copyright © 2009 Altimeter Group