Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day) Title: Creating A Digital Engagement Strategy for Leaders Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
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Creating a Digital Engagement
Strategy For Leaders
Charlene Li, Founder & CEO, Altimeter Group
@charleneli #sxsw #engagedleader
The Art of Followership
A Strategy for Your
An engaged leader is someone
who uses digital, mobile, and social
tools strategically to achieve
established goals as they relate to
leading people and managing
Book available in the SXSW bookstore
Preorder at charleneli.com
Customers via Employees
Employees via Twitter
Can’t Type –
But It Doesn’t
Stop Him From
“I jump into customer issues because it’s dear to my heart.”
- David Thodey, CEO of Telstra
Engagement Internally First
• Have a clear
point of view
It’s not about me.
I don’t have the time.
It doesn’t replace face to face.
It’s marketing’s job.
Who cares what I had for lunch?
I don’t want to get my
company in trouble.
Fear of Failure
Development Stages of Engaged Leaders
Anger, Dismissal, Repudiation
Excuses, Escape, Desperation
Agreement, Realization, Awakening
Belief, Embracement, Evangelism
Digital Engagement Requires Judgment
– and the Confidence to Use It
Judgment is needed in
Biggest Challenges of Digital/Social
would inspire action?
Source: Edelman Trust Barometer, 2015
“We tend to overvalue the things
we can measure, and undervalue
the things we cannot.”
- John Hayes, CMO of American Express
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