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Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day) Title: Creating A Digital Engagement Strategy for Leaders Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.

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"The Engaged Leader" at SXSW Interactive


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    Presentation Transcript
    slide1

    1

    Creating a Digital Engagement

    Strategy For Leaders

    3.1415

    Charlene Li, Founder & CEO, Altimeter Group

    #EngagedLeader

    @charleneli #sxsw #engagedleader

    slide2

    2

    #EngagedLeader

    slide3

    3

    The Art of Followership

    #EngagedLeader

    it s about

    It’s About

    Relationships

    the engaged leader

    The Engaged Leader:

    A Strategy for Your

    Digital Transformation

    An engaged leader is someone

    who uses digital, mobile, and social

    tools strategically to achieve

    established goals as they relate to

    leading people and managing

    organizations.

    Book available in the SXSW bookstore

    Preorder at charleneli.com

    red robin enables enterprise listening of

    Red Robin Enables Enterprise Listening of

    Customers via Employees

    #EngagedLeader

    ups s rosemary turner connects by sharing with

    UPS’s Rosemary Turner Connects by Sharing with

    Employees via Twitter

    #EngagedLeader

    bill marriott

    Bill Marriott

    Can’t Type –

    But It Doesn’t

    Stop Him From

    Sharing

    #EngagedLeader

    telstra ceo david thodey

    Telstra CEO David Thodey

    Engages Frequently

    #EngagedLeader

    define the

    Define the

    Relationship With

    Engagement

       

       

       

       

    #EngagedLeader

    purpose drives personal engagement

    Purpose Drives Personal Engagement

       

       

       

    “I jump into customer issues because it’s dear to my heart.” 

    - David Thodey, CEO of Telstra

    #EngagedLeader

    thodey mastered the language of

    Thodey Mastered the Language of

    Engagement Internally First

    • Have a clear 

    point of view

    • Express 

    empathy

    • Understand 

    limits

    #EngagedLeader

    slide21

    21

    Top Excuses

    It’s not about me.

    I don’t have the time.

    It doesn’t replace face to face.

    It’s marketing’s job.

    Who cares what I had for lunch?

    I don’t want to get my

    company in trouble.

    #EngagedLeader

    slide22

    22

    Fear of Failure

    #EngagedLeader

    slide23

    23

    Development Stages of Engaged Leaders

    Denial

    Anger, Dismissal, Repudiation

    Bargaining

    Excuses, Escape, Desperation

    Acceptance

    Agreement, Realization, Awakening

    Transformation

    Belief, Embracement, Evangelism

    #EngagedLeader

    slide24

    24

    #EngagedLeader

    slide25

    25

    Trust

    Truth

    Openness

    Authentic

    #EngagedLeader

    slide26

    26

    Managing Up

    Focus on

    Goals

    #EngagedLeader

    slide27

    27

    Middle Managers

    Focus on

    Being

    Facilitators

    #EngagedLeader

    slide28

    28

    Digital Engagement Requires Judgment

    – and the Confidence to Use It

    What you

    Judgment is needed in

    What you

    should do

    between

    shouldn’t do

    #EngagedLeader

    slide29

    29

    #EngagedLeader

    digital requires new ways of working

    Digital Requires New Ways of Working

    Rigid Organizations

    Dynamic Organizations

    #EngagedLeader

    slide32

    32

    Biggest Challenges of Digital/Social

    #EngagedLeader

    1 create a culture

    1. Create a Culture

    of Sharing

    #EngagedLeader

    2 build trust with engagement

    2. Build Trust with Engagement

    Source: Edelman Trust Barometer, 2015

    #EngagedLeader

    3 use digital to

    3. Use Digital to

    Make Meaningful

    Decisions

    4 ask the right questions about value

    4. Ask the Right Questions About Value

    “We tend to overvalue the things

    we can measure, and undervalue

    the things we cannot.”

    - John Hayes, CMO of American Express

    40

    it s about 1

    It’s About

    Relationships

    charlene li charlene li charlene@altimetergroup

    Charlene Li

    Charlene Li

    charlene@altimetergroup.com

    charleneli.com/blog

    Twitter: charleneli

    For slide, send an email to

    slides@altimetergroup.com