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This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline

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State of Research and Consulting


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    Presentation Transcript
    the state of research consulting

    The State of Research & Consulting

    The Smartest Networks, Not People, Will Win

    Charlene Li, Founder and Analyst

    background

    Background

    ∙ Industry Research = Analyst firms like Forrester,

    Gartner, and IDC.

    ∙ Management Consulting = Firms like Bain, BCG,

    and McKinsey.

    ∙ Both industries derive value on recommending

    solutions to the most difficult, vexing problems

    facing clients.

    industries ripe for disruption

    Industries Ripe for Disruption

    Both industries are based on

    recommending solutions to the

    most difficult, vexing problems

    facing clients.

    Research

    Strategy Consulting

    Consulting has survived for

    100 years because of “opacity

    and agility”.1

    • Explains what the

    future holds

    • High level tech/biz

    recommendations

    • Most revenues from

    syndicated research

    • Includes Gartner,

    Forrester, and IDC

    • Helps set strategic

    direction of company

    • Create customized

    implementation

    plans

    • Most revenues from

    project fees

    • Includes Bain, BCG,

    an McKinsey

    1Harvard Business Review, “Consulting on the Cusp of Disruption”, October 2013

    state of research

    State of Research

    Syndicated Research

    Devalued

    Variable Role/Industry

    Coverage

    Disdain for Consulting

    • Journalists provide

    timely analysis

    • Bloggers and

    independent

    analysts publish for

    free

    • Vendors like IBM

    conduct world-class

    research

    • Siloed coverage

    exacerbates

    fragmentation

    already affecting

    companies

    • Difficulty hanging on

    to “star analysts”

    who leave to be

    independents

    • Requires buying

    multiple contracts to

    get full “coverage”

    • Firms wired for

    detailed consulting

    and client

    relationship

    development.

    • Analysts tap the

    same research well

    with minimal

    customization for

    clients.

    state of management consulting

    State of Management Consulting

    High IQ but

    Low Knowledge

    Disdain for

    Research

    Secrecy

    • Expertise and

    experience not

    shared or sought,

    even within the firm

    let alone with other

    experts

    • Little ability to scale

    and leverage

    research beyond a

    single case

    • Smart people

    confident in their

    ability to find the

    “answer” from

    original research

    • Requires a lot of

    time (and money)

    to arrive at

    recommendations

    • Peer networks like

    Corp. Exec. Board

    fill the knowledge

    gap

    • Consultants not

    wired to invest in

    research that

    extends beyond a

    client engagement

    • Research that is

    done is seen as

    academic, not

    applicable to

    clients so not used

    how to disrupt research and consulting

    How to Disrupt Research and

    Consulting

    Invest in

    Brands and

    Careers of

    Individuals

    Synergies

    between

    Research and

    Consulting

    Develop and

    Grow

    Networks

    Disrupt

    Research

    and

    Consulting

    altimeter s disruption strategy

    Altimeter’s Disruption Strategy

    Open

    Research

    (Network)

    Focus primarily on digital disruption impacting organizations across

    Give away great research on digital disruption for free under Creative Commons.

    Typical readership of a report is 100,000 versus a few thousand for technology

    research firms

    Greater readership means more feedback and input from the ecosystem,

    reducing research costs and improving quality

    Thought

    Leadership

    (Individual

    Brands)

    Speaking generates not only high-margin revenues but also markets ideas and

    the firm broadly

    Exposure to large audiences also generates more research touch points, further

    lower costs and improving quality

    Not a key focus for either Industry Research or Management Consulting firms

    Repeatable

    Deliverables

    (Synergies)

    Introduce consulting offerings based on research-driven assessment and best

    practices

    Focus on common pain points caused by disruptions that can be addressed by a

    central database of frameworks

    Bundle deliverables into larger strategy consulting projects and supplement with

    consultants dedicated to focusing on client deliverables

    thank you

    Thank You

    Charlene Li

    charlene@altimetergroup.com

    charleneli.com

    @charleneli

    Altimeter Group provides research and advisory for companies

    challenged by business disruptions, enabling them to pursue new

    opportunities and business models.

    Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be

    reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The

    authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for

    interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not

    constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising

    or product endorsement purposes. The opinions expressed herein are subject to change without notice.