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HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies

Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, and support employees.

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HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies

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  1. Tapping Into The Power Of Social Technologies Charlene Li Altimeter Group HR West 2009 April 28-29, 2009 South San Francisco, CA

  2. Is this what social media is about? Source: Wordle.net

  3. Focus on relationships, not technologies What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal 3

  4. 4

  5. 5

  6. “What’s the ROI?” 6

  7. Processand goals lead to strategy 7

  8. Learn with monitoring tools 8

  9. Real time monitoring with tools like Radian6 9

  10. Also learn from employees 10

  11. Engagement Pyramid • Edit a wiki • Moderate a forum • Write in a blog – 21% • Upload a video – 18% • Rate a product or service • Comment on a blog post • Write in a discussion forum • Share online video – 37% • Update profile – 35% • Upload photos – 23% • Watch online video – 59% • Read blogs – 48% • Download podcasts – 23% Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008

  12. Finding candidates Fish where the fish are 12

  13. The traditional way to recruit – pushing to a site 13

  14. Connect with prospects on Facebook 14

  15. Video interviews on YouTube 15

  16. Twitter updates from a company recruiter 16

  17. Networking activities are aggregated together 17

  18. HP and Microsoft use blogs to start a dialog 18

  19. Use Twitter to share open positions 19

  20. Follow the people you want to hire 20

  21. Support yourself with HR communities 21

  22. Create a group on LinkedIn 22

  23. Staying connected with alumni 23

  24. BlueShirtNation.com supports Best Buy’s front line employees

  25. Internal Twitter enhances email and IM 25

  26. Innovation comes from multiple places 26

  27. Avenue A | Razorfish internal wiki encourages innovation and sharing • All pages are editable • Employees finds expertise, information in minutes • Users drive new features

  28. How to get started 28

  29. #1 Assess your company mindset 29

  30. Social media mindsets Find the “moments of truth” for each mindset 30

  31. #2 Start small Listen first Experiment

  32. #3 Use the right metrics Your goals determine your metrics Use the same metrics as your marketing goals 32

  33. Example “micro” metrics 33

  34. Higher order metrics to consider Net Promoter Score How likely are you to recommend this to someone you know? Lifetime Value Lifetime revenue Cost of acquisition Cost of retention Customer referral value (CRV) 34

  35. #4 Prepare for organizational change Social networks will disrupt traditional organization structures 35

  36. Where are customers in your organization? Page 36

  37. Photo: Kantor, http://www.flickr.com/photos/kantor 37

  38. An essential tool to have

  39. Contact Information: Charlene Li Altimeter Group 650/350-1171 charlene@altimetergroup.com Twitter @charleneli Slides available at slideshare.net/charleneli

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