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Exploring Music Expansion in Northern California: Market Analysis for Candle Stick Park Concert

The Board of Directors is targeting Northern California for music events expansion. Conduct a survey to determine interest and ticket price preferences. Venue decided as Candle Stick Park in San Francisco with anticipated 56,000 attendees at $75 per ticket.

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Exploring Music Expansion in Northern California: Market Analysis for Candle Stick Park Concert

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  1. AEG World Wide By: Jesse Martinez and Patricia Narez

  2. Music • Do any of you like music? • What kind of music? • Do you know who Wiz Khalifa is?

  3. Problem • The Board of Directors has recently targeted the Northern California region as an area for new growth in events. As a result, my group will be investigating possibilities for new expansion. • Find out how many people are willing to come and at what price. Decide what venue you can fill – in Sacramento or somewhere else in northern California

  4. Survey

  5. Graph 1 How much per ticket how many people are coming

  6. Graph 2 How much per ticket People who are coming

  7. Solution • We will be holding it in San Francisco California at Candle Stick Park • We expect 56,000 people to come • Ticket price is $75 per person.

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