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Leisure Aiming to find a solution. Steve Ward – Head of Marketing & Brands. GLL – geographic spread. GLL – in brief. Not for profit Trust Industrial Provident Society for the benefit of the community Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell)

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Leisure aiming to find a solution

LeisureAiming to find a solution

Steve Ward – Head of Marketing & Brands



Gll in brief
GLL – in brief

  • Not for profit Trust

  • Industrial Provident Society for the benefit of the community

  • Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell)

  • Works with Council partners to manage and operate centres

  • Similar models can be found across London and the UK


Gll geographic spread1
GLL – geographic spread

  • Currently, GLL has 250,000 members (card holders) of varying types

  • Every partner requires benefits for their residents / members / users

  • Joining this up within the borough is difficult

  • Joining this up across London is even more so



The membership types
The membership types

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid

Prepaid or

Pay & Play


Third party recognition
Third party recognition?

  • Every card has in borough recognition within the leisure centres (Borough wide membership)

  • The same membership / benefit / discounting system is in place in 11 of 15 partnerships

  • GLL aims that this architecture will be in place in every borough by the middle of 2007

  • Development of third party recognition and benefits continues


Recognition across

ACCESS TO

Leisure Centres

Parks/Fitness trails

Sports venues

Libraries

Community centres

Council Offices

Tourist attractions

Schools/Further Education

BENEFIT TO

Leisure Centre Activities

Sports Development programmes

Local Club / Sports Activities

Activity Intervention Programmes

Festivals / Events & Transport

All Council / GLA services

Education / courses

Recognition across…..


London fitness network case study
London Fitness Network – case study

  • London Fitness Network has London wide recognition

  • Membership that gives same benefits in every leisure centre operated by a Trust

  • Currently recognised in 76 leisure centres across London

  • Allows people to live / work in different areas of London but be a member of one scheme




Current future issues
Current / future issues

  • Current situation is not ideal in terms of validation and recognition

  • Technology is one of the main issues to overcome

  • Companies need to be in a position to be able to supply accurate data

  • Expansion of the Fitness Network is likely – technology has to be overcome


Leisure aiming to find a solution1

LeisureAiming to find a solution

Steve Ward – Head of Marketing & Brands

www.gll.org

www.londonfitnessnetwork.org