Provocative Thoughts About The Future of Privacy: Human Choice in an Increasing Programmable

1. Support Materials Module Two Thornton May Provocative Thoughts About The Future of Privacy: Human Choice in an Increasing Programmable & Omni-Observant InfoSphere June 9, 2004

2. Bringing the Future to the Present Go to a future point in time and paint a picture of what you want to happen.

3. Bringing the Future to the Present Famous Example ofBringing the Future to the Present During a joint session of Congress on May 25, 1961, President Kennedy went out a decade and saw an American on the moon.

4. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Horrific traffic jams and motorist congestion California Transportation Department (Caltrans) estimates 24 months to fix a key destroyed bridge on the Santa Monica Freeway [in Beverly Hills]. Economic cost of the bridge being closed to the flow of traffic $1,000,000 a day. Mayor Dick Riordan faces the first crisis of his young administration [started his job July 1993]

5. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... C.C. Meyers, innovative contractor and entrepreneur based in Sacramento gets excited. He sketches out the rough skeleton of a plan and then he proceeds to act on it as though he has the future in the palm of his hands. He contacts eight people.

6. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Thursday morning The first person CC calls is a woman who used to work for him. She was his administrative assistant. She knows his style. She is very well connected in LA. He says to her, “Please Arrange for me a 15 minute meeting with the Mayor of the City of Los Angeles anytime tomorrow, Friday.” He has given her a purpose.

7. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... He then contacts six key bridge building subcontractors. He tells them to be ready to report to the bridge site with the best team of specialists they can assemble to work on the bridge at the beginning of next week. He has given them purpose and asked them to prepare to do adaptive planning. He acts as if he has the future in the palm of his hand. Does he have a contract? Does he know he will get the contract?

8. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... The eighth phone call he makes is to his attorney. “I have drafted a half page which is my commitment but I need you to work on it and notorize it.” It is signed and notorized. He relaxes. Things have been set in motion.

9. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Thursday evening His former AA gets back to him. “Tomorrow you have a meeting with the mayor of the City of Los Angeles at 3 o’clock. Does the mayor know about this meeting yet? No – but his secretary does.

10. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Friday meeting with the Mayor “Mr. Mayor, I am here to tell you that I will have the Santa Monica freeway bridge open safely to the flow of traffic in six months.” The Mayor asked, “How can you do this?”

11. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Safety was a concern Tyranny of the ‘Or’ People think you can have it fast OR you can have it safe – not both. The inspectors will converge on the job site next week and they will watch every step of the way. It will not be the batch processing adversarial ‘look for mistakes after they have been made kind of thinking. Instead of having them come ‘take a look’ every six weeks and have us have to redo all work we may have done wrong. They will stop the wrong from happening in the first place. We will not have to undo or redo anything. We will bring the future [in this case ‘inspection’] to the present.

12. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... Friday meeting with the Mayor “Mr. Mayor, I sense that you are still a little concerned. I have here a document that will put all your fears to rest. If I am late so much as one day after the six months I promise I will pay a penalty. A penalty of $100,000 a day. This document pledges the full extent of my net worth as collateral for that promise-to-pay. The bid for the bridge work is $15 million. The mayor says, ‘that is very serious. Let’s bring in the City’s attorneys, get this thing signed and get started.” “Mr. Mayor, there is one more issue we need to discuss.”

13. The Los Angeles Earthquake January 17, 1994 Bring the Future to the Present... “Before we sign the document, let’s talk about what happens if I finish early? I pay a penalty for finishing late. Why not give me a reward for finishing early?” The mayor started laughing. “You will be lucky to be on time let alone early.” “Then you should not have any problem putting a clause in the contract that says for every day I am early I receive a million dollars.” The mayor jumps. “Young man. Where do you get all these numbers?”

14. The Los Angeles Earthquake January 17, 1994 Time & Focus Beat All... Meyers puts money in escrow AND SAYS HE WILL PAY THEM FOR EVERYDAY HE IS LATE [~$100,000/DAY) Negotiates a deal such that he will be paid a bonus for every day he is early (~$100,000 /day)

15. The Los Angeles Earthquake January 17, 1994 Time & Focus Beat All... Explains to all parties involved the economics of the deal and makes them SIGNIFICANT beneficiaries if they come in early. Every employee, every supplier knows exactly what time costs -- about $100,000 a day -- split among themselves. No one was walking on that construction site. Shared Vision Shared Focus Shared Purpose Alignment of designers, contractors, inspectors, officials of the city, state and federal government and the general public.

16. The Los Angeles Earthquake January 17, 1994 Time & Focus Beat All... Railroad company explains that there will be an eight day delay in the delivery of much needed steel. The next delivery train is not available for eight days. C.C. Meyers negotiates for a special train. How much do you think Mr. Meyers was willing to pay for his special delivery???

17. The Los Angeles Earthquake January 17, 1994 Time & Focus Beat All... 66 days The bridge is completed 66 days from award of contract.

18. Deja Viewing Deja Viewing, a technique frequently used to craft insight-producing, behavior-changing scenarios of what lies ahead [and what actions should be taken], involves looking intensely at the attributes of the current period and asking,‘Have we experienced anything like this before?’

19. What is the Definition of ‘Insanity’?

20. Mental Models ? ? ACTION ITEM:Figure Out What, How & Why Key ConstituentsThink About Privacy When assessing mental models, one needs to ask three questions: 1.Do executives ‘agree’ on the facts? 2. Do executives ‘agree’ what should be done about the agreed upon facts? 3. Do executives ‘agree’ how what should be done, should be done?

21. Mental Models ? ? ACTION ITEM:What Do Mainstream Americans Believe in Their Guts About Privacy? Jeff MacGregor, “The New Electoral Sex Symbol: Nascar Dad,” The New York Times (January 18, 2004), Section 4-1. Privacy professional need to reconnect with mainstream America. Celinda Lake is the Democratic pollster who coined the term Nascar dad. Nascar dad wants a political process, a president, government, that make him feel the same galvanizing, heartbreaking pride he feels when he looks at his flag. Nascar dad wants to be moved, inspired, encouraged. Nascar dad wants to be put in touch with his better angels. Nascar dad wants to know that all his hard work, all his effortful virtue and his Diligent vigilance, all his ancient bravery and his bone-deep devotion, all his canny Intelligence and his remarkable ingenuity, all his abiding love of country and all the struggle in his living and his dying, is in service of something much greater than himself.

22. Communication ACTION ITEM:What Alpha Questions Do You Want to AskMainstream America? In the 1980 election, Ronald Reagan galvanized the American electorate with the famous riff: “I want to ask every American: Are you better off now than your were four years ago?”

23. Communication Are Privacy Conversations Happening? “…it's not enough that liberals and conservatives have different radio networks, different Web sites and different networks of friends. In order to eliminate all possibility of trans-partisan conversation, I really think it's time we stopped flying together. It's time to set up two different airlines: Liberal Air, with direct flights between Madison, Berkeley, Ann Arbor and the New School for Social Research; and Right Wing Express, which will have planes with no oxygen masks in case of emergencies because anybody who can't handle a little asphyxiation doesn't deserve to live.” David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

24. Communication Are Privacy Conversations Happening? “…, every flight on Liberal Air (motto: Your Grievances Are Our Grievances) will take off 45 minutes late, or whenever people feel like leaving, with the ensuing late arrivals blamed on Karl Rove. The planes themselves will be designed by a really interesting fuselage cooperative in Oregon. Seating will be divided between coach class, working class (mostly screenwriters in flannel shirts) and faculty.” David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

25. Communication Are Conversations Happening? Pilots, who look disturbingly like Arlo Guthrie, will greet passengers at the door of the plane to apologize for the oil they are about to consume.” David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

26. Communication Are Conversations Happening? “Right Wing Express will check for firearms, just in case someone isn't packing, and will also peer into the soul of each passenger (Good Heart . . . Evildoer . . . Good Heart . . . Evildoer). All passengers who pass through the membership committee will be awarded their own "Mission Accomplished!" flight suit. They will find the fares surprisingly affordable, especially if they fly up front, because first-class fares will have been drastically reduced in order to stimulate economic growth and the first-class meals will be especially lavish to give the hungry folks in coach an extra incentive to work hard and reform their lives. David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

27. Communication Are Conversations Happening? Right Wing Express flights will not only land at airports, they will occupy airports. Passengers might sometimes find the flight attendants a tad abrasive ("You want me on that wall. You need me on that wall . . ."), but the cigarettes will be free and plentiful, and each passenger will be greeted with an appropriately conservative mantra, "Welcome to Right Wing Express, how can I help you help yourself?" David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

28. Communication Are The Right Kind of Conversations Happening? The purpose of having ideologically segregated airlines is obvious. For the past few years we have been happily hiving ourselves off into self-congratulatory reinforcement groups. None of us should be forced to fly with the lying, cheating, vicious dirtballs who make up the other side.   David Brooks, “Clearing the Air,” The New York Times (April 20, 2004).

29. Is MainstreamAmerica Ready to Take Responsibility for Privacy?

30. If a woman burns her thighs on the hot coffee she was holding in her lap while driving, she blames the restaurant.If your teen-age son kills himself, you blame the rock 'n' roll musician he liked.If you smoke three packs a day for 40 years and die of lung cancer your family blames the tobacco company.If your daughter gets pregnant by the football captain you blame the school for poor sex education.If your neighbor crashes into a tree while driving home drunk, you blame the bartender.If your cousin gets AIDS because the needle he used to shoot heroin was dirty, you blame the government for not providing clean ones.If your grandchildren are brats without manners, you blame television.And, if your friend is shot by a deranged madman, you blame the gun manufacturer.God bless America, land of the free, home of the blame. The state of personal responsibility in America today…

31. Are People Smart Enough to Figure This Out? Recent Gallup Poll Indicates that 18% of Americans believe that the sun revolves around the earth… Many of these people taught themselves how to use the Internet Dell Computer Consumer Study

32. Recent Gallup Poll Indicates that 7% of Americans believe that Elvis Presley is still alive…

33. How do we improve the privacy judgment of the man in the street?How do we expand their capacity for policy imagination?

34. One of the Über Issues The privacy literacy of the Population Dennis Flanagan, long-time editor of Scientific American tells of once meeting the famous New Yorker movie critic, Pauline Kael. After introducing themselves, Ms Kael admitted to Flanagan that she knew ‘Absolutely nothing” about science. Flanagan responded: “Whatever became of the idea that an educated person is supposed to know a little something about everything?” In these today’s economy, all executives need to ‘know a little something’ about privacy. The question becomes: “what do they know’ and ‘what should they know”? - Thornton May, Futurist - Page 34 -

35. In Your Opinion,What Do People Need to Know About Privacy? - Page 35 -

36. What Do People Need to Know AboutPrivacy? How Should Privacy Programs Be Measured? Murray identifies the 4,002 best scientists and artists rating these great men [occasionally women] according to how many column inches the encyclopedia editors have chosen to devote to each of them. Charles Murray, Human Accomplishment: The Pursuit of Excellence in the Arts and Sciences, 800B.C. to 1950 - Page 36 -

37. Capita research Group of Blue Bell, PA has begun marketing a high-tech headset that allows advertisers , television programmers, and web site designers to literally read consumers brain-wave activity to see which messages are actually sinking in.The electroencephalogram-based [EEG] technology was originally developed by NASA to monitor astronauts’ alertness levels. Mind Reading? Rebecca Gardyn, “What’s On Your Mind: A new technology reads consumers thought patterns. But is the industry ready for it?,” American Demographics (April 2000), 31-34.

38. Digital Common Sense Society is confused regarding how they should live their digital lives. We lack the experience set that has historically driven the creation of common sense. As such we lack behavioral compasses for the Internet Age. Guardent Discourses (New York Academy of Sciences, February 7, 2001).

39. First Wave Agrarian Age Second Wave Industrial Age Third Wave Information Age Early Days of Digital Evolution We are in truth at the very beginning of the digital age. The middle class is just now waking up to the fact that they need to know more about the computers they use. Just as the first ‘accidental’ farmers changed behaviors from hunting and gathering, so too is it inevitable that ‘primitive’ computers users will ultimately evolve more sophisticated information management behaviors. Thornton May speaking with David Sloan Wilson, author of Darwin’s Cathedral: Evolution, Religion and the Nature of Society at the Marschak Colloquium, UCLA [October 4, 2002]

40. Early Days of Digital Evolution The Darwinistic forces of information natural selection [e.g., which behavioral adaptations create a competitive advantage for survival] are only now beginning to exert themselves. However, good computing practice has not yet become a career/life success genome. Evolutionarily speaking, this means most consumers are currently ‘unfit’ for their digital environment. Thornton May speaking with David Sloan Wilson, author of Darwin’s Cathedral: Evolution, Religion and the Nature of Society at the Marschak Colloquium, UCLA [October 4, 2002]

41. Close With A Recurring Theme in Science Fiction:The Relationship Between Man & Machine The machine liberates MAN from day-to-day trudgery…orThe machine subjugates MAN The machine creates Eden…orThe machine destroys the world…