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Navigating a Career in Broadcast News: Insights from Laura Evans, KOMO 4 Producer

Laura Evans, a seasoned 5 PM Producer at KOMO 4 News with 12 years in journalism, shares her journey in broadcast news, having garnered 7 Emmy nominations over her career. She discusses the importance of internships, involvement in school media, and staying updated with industry trends through trade associations. Laura emphasizes the value of digital skills, networking, and creating a standout resume and tape. The session highlights the challenges and rewards of working in fast-paced news environments, making it a valuable guide for aspiring journalists.

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Navigating a Career in Broadcast News: Insights from Laura Evans, KOMO 4 Producer

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Presentation Transcript

  1. Breaking Into Broadcast

  2. A Little About Me • Laura Evans • 5pm Producer at KOMO 4 News (ABC) • 12 Years In News • 10 Years Producing • 7 Emmy Nominations • 7 Different Stations

  3. What is Your Major? • Journalism • Communications • English/Writing • …exceptions

  4. Newsroom Hierarchy

  5. Producers In Charge of Content Order Stories Run Presentation of Stories Write everything Rundown Example Reporters Focus Generally on One Story a Day Gathers information, Writes, Presents Story Example Story http://www.youtube.com/watch?v=8jaRTHEV5tY Newsroom Hierarchy

  6. What You Need To Do • Internships • Easier Thru University • Possible to Get Outside of School • Check with the TV Station near you • Always Take the Extra Step • Be Patient

  7. What You Need to Do • Read Newspapers & Watch Local News

  8. What You Need to Do • Get Involved • School Paper or TV Station • SPJ: Society of Professional Journalists • RTNDA: Radio & TV News Directors Assoc. • NATAS: Nat’l Academy of TV Arts & Sciences • NPPA: National Press Photographers Assoc. • Poynter

  9. What You Need to Do • Pay Attention to Trade Websites • www.spj.org • www.natas-seattle.org • www.nppa.org • www.rtnda.org • www.poynter.org

  10. Resume Go to Resume Seminar Have some Proof Put as Much about TV/Blogs/Podcasts as possible Clean up Facebook/Myspace Page Change email address if needed Resume Tape Make During Internships Examples of Podcasts, web videos What You Need to Do

  11. Your Advantages • Internet Skills • Computer Skills (have own website) • Podcasts & Blogs • Young & “Hip” • Access to Small Video Cameras & Basic Editing Systems

  12. Cons of Broadcast • Stressful deadlines • Moving around • Volatile market – less is more • Contracts • Working holidays • Working odd shifts – changing shifts

  13. Pros of Broadcast • Work in TV News • High paced is fun • Not just tell but SHOW stories • http://www.komonews.com/home/video/34396819.html?video=pop&t=a • Amazing People • http://www.komonews.com/news/34127439.html • “Making the World Better”

  14. Where to Find the Job • www.tvjobs.com • www.tvspy.com • www.poynter.org

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