Bellwork

1. Bellwork Copy the following sentence and the best answer. One criterion that suggests a Web page is valid and reliable is that it __________. A. has numerous links to other sites B. is maintained by a reputable organization C. is organized according to font size and color D. has attractive pictures that interest the viewer

2. Bellwork Copy the following sentence and the best answer. One criterion that suggests a Web page is valid and reliable is that it __________. B. is maintained by a reputable organization Why? DUH

3. BellworkPart 2 Copy the following sentence and the best answer. Which of the following is the best definition of a primary source? A. An artifact, document, recording, or photograph created during the historical time being studied, or an actual retelling from a person who was there. B. A documentary created by a person who studied information from the historical time period in question. C. A factual definition with examples from a reference source, such as a dictionary or an encyclopedia. D. An analysis from an outside source with personal opinions about the causes and effects of events.

4. BellworkPart 2 Copy the following sentence and the best answer. Which of the following is the best definition of a primary source? A. An artifact, document, recording, or photograph created during the historical time being studied, or an actual retelling from a person who was there. Why? Because anything or anyone from the original event/time could be considered a primary source.

5. Homework for Today Based on the approval of your research question, continue your research: locate two reliable online sources on your research topic. They should both be supporting sources for your stance on the topic. Product due today: a direct quote, paraphrase, or summary of both sources WITH the complete citation or URL. You may simply print or copy the source material and highlight them if you wish.

6. Parallelism • Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there is anyone out there who still doubts…who still wonders…who still questions

7. Repetition • Repetition can be effective in creating a sense of structure and power. In both speech and literature, repeating small phrases can ingrain an idea in the minds of the audience. • Yes, we can, to opportunity and prosperity. Yes, we can heal this nation. Yes, we can repair this world. Yes, we can.

8. What is propaganda? A means of convincing people: • to buy a certain product • to believe something or act in a certain way • to agree with a point of view

9. Common persuasive techniques often used in advertising • Bandwagon • Loaded Words/Glittering Generalities • Testimonial • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer • Target Audiences

10. Bandwagon A statement suggesting that everyone is using a specific product, so you should, too! Being “in the group” makes you feel secure.

11. The bandwagon effect created these fine internet sensations…..

12. Bandwagon Examples

13. Bandwagon Examples

14. Example

15. Loaded Words and Glittering Generalities Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group). Loaded Words can be Glittering Generalities Glittering Generalities=Words that “glitter” but give no details about the product. “NEW IMPROVED TIDE”

16. Example

17. Example

18. Loaded Words

19. Loaded Words……

20. Testimonial A well-known person or a previous customer supports a product or service

21. Example

22. Testimonial from customer

23. Example

24. Testimonials work!

25. Plain Folks When a company tries to show it is “just like you” Persuasive device especially favored by politicians!

26. Example

27. Example Subway Five Dollar Footlong Advertisement

28. Plain Old Mom Folk

29. Plain Folk Ad

30. Snob Appeal Just the opposite of “bandwagon”. Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.“

31. Example

32. Example

33. Snob Appeal

34. Do This NOW The first 10 minutes of class (the timer is running) • On a new sheet of paper, rewrite your Research Question. • Pre-AP & Honors should now have 4 sources. • Using these sources, compose a well-constructed thesis statement that fully answers your research question. • On your paper beneath this thesis statement, list one piece of information from each source you have acquired in the form of a direct quote, summary, or paraphrase WITH the complete URL or citation for each source. • Refer to this board for the format of your paper.

35. Who can tell me about one of these persuasive techniques? • Bandwagon • Loaded Words/Glittering Generalities • Testimonial • Plain Folks • Snob Appeal • Misuse of Statistics

36. Misuse of Statistics using statistics selectively to give a more favorable view of your product

37. Example of Misuse of Statistics

38. Example from Verizon

39. AT&T’s replies in an ad that gives their version of the map…..Why the big difference? Hmmmm… They added their land lines in this map!

40. Example “Four out of five dentists recommend sugarless gum for their patients who chew gum”

41. Now Let’s look at some commercial examples and discuss them as a class. Then, you need to take out a blank sheet of paper for a quiz on the 6 propaganda techniques we’ve discussed so far.

42. Transfer Technique • Objects or other people are shown with the product or candidate being “sold” in hopes that your good feeling for those objects or people will transfer onto the product or candidate. • THE TRANSFER OF GOOD FEELINGS FROM A BACKGROUND OBJECT TO THE MAIN OBJECT.

43. Transfer Examples: VOTE REPUBLICAN

44. Transfer:

45. Transfer Example:

46. Target Audiences Advertisers know how to • target their audiences • use appropriate persuasive technique

47. Target Audience?

48. Target Audience?

49. Target Audience?

50. Target Audience?