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ADVANTAGE AUSTRIA Austria’s Internationalisation Agency ETCF II Study Visit of Turkish Chambers of Commerce Vienna, May 31st, 2012 Karl Hartleb/Richard Bandera, ADVANTAGE AUSTRIA Austrian Federal Economic Chamber. Contents. FDI & Foreign Trade – Importance to the Austrian economy

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ADVANTAGE AUSTRIA

Austria’sInternationalisation Agency

ETCF II Study VisitofTurkish Chambers of Commerce

Vienna, May 31st, 2012

Karl Hartleb/Richard Bandera, ADVANTAGE AUSTRIA

Austrian Federal Economic Chamber

slide3

Contents

  • FDI & Foreign Trade – Importance to the Austrian economy
  • ADVANTAGE AUSTRIA — Who are we?
  • ADVANTAGE AUSTRIA— What do we do?
  • advantageaustria.org – the online platform
slide5

Heart of Europe &

Gateway to the East

  • Area: 4.3 mio. km2
  • Population: 500 mio.
  • Members: 27
  • Languages: 23
  • Source: ABA
slide6

Austria: East-West Business Interface

  • EU foothold for CEE companies
  • CEE headquarters for Western companies
  • Exploit the advantages at the interface
  • No longer a one-way street: Eastern European firms are looking for an EU base
  • Bottom-line business location advantages
slide7

300 international companies …

  • … including 28 Fortune 500 firms
  • – make Austria the pre-eminent CEE headquarters
  • Proximity to the target market
  • Infrastructure
  • Productivity and motivation
  • Stability
  • Tax advantages
  • Quality of life
slide9

Importance of Austrian exports

EUR 122.16 bn. export of goods 2011

EUR 130.76 bn. import of goods 2011

40,000 exporters: 10% of all Austrian companies

55.8% export sales ratio (exports of goods+services/GDP)

Exports account for EUR 3.5bn of additional public sector income

GDP growth rate of 2.0% is export-related

USD 21.994 export per capita: world’s 8th largest exporter

  • Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO
slide10

Austrian Exports 2000-2011

Source: Statistics Austria, WIFO

slide11

Austrian exports by region 2011

  • Source: Statistics Austria
slide12

Top export markets 2011

Source: Statistics Austria

slide14

Who offers export support?

  • Austrian Federal Government
    • Business Framework
    • Trade Policy
    • Export Credit Guarantees and Export Financing

Austrian Federal Economic Chamber

    • Austrian Federal Economic Chamber and its international arm: ADVANTAGE AUSTRIA
    • AWO PLUS – ADVANTAGE AUSTRIA Platform together with regional chambers of commerce
    • International network of service centres and marketing offices
slide15

Who offers export support?

  • Private
    • Prisma Kreditversicherungs AG, Coface Austria etc.
    • Consultants
    • Principal banks, forwarding agents etc.
slide16

The Austrian Federal Economic Chamber

  • Entrusted with governmental responsibilities: statutory obligation to promote foreign trade
  • Financed through membership contributions not tax revenue
  • Creation of a customer-oriented service organisation

… and its international arm,

ADVANTAGE AUSTRIA

  • Lobbying
  • Business development
  • Knowledge transfer at home and abroad
slide18

Worldwide Business Support

400,000 companies

40,000 export businesses

Information

Learn more. Faster.

Around 1,100 publications

Coaching

Advice. Support. Guidance.

Events

Making the right connections.

1,200 events a year

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ADVANTAGE AUSTRIA — Information about foreign markets

  • wko.at/awo: 9,6 million hits
  • AWO-NEWS: about 150,000 subscribers
  • EXPORTER’S WEEKLY: 53,000 subscribers
  • EXPORTER’S: 2 times a year editions about 20,000 copies each
  • about 1,100 publications:
      • Economic Profile
      • Country Profile/Report
      • Special Profile/Report
      • Industry Profile/Report
slide20

ADVANTAGE AUSTRIA— Information for foreign markets

  • advantageaustria.org: 20 million hits (2010)company presentations: 13,000 business opportunities in 28 languages
  • International newsletters: circulation of about 66,882
  • (30 Trade Commissions)
  • Fresh View/Austria Export: 6 editions (243 in total, 2010)
  • various print publications: e.g. Austria your Business Partner
slide21

www.advantageaustria.org

Austria’s Internet Platform — Overview

  • 196 country sites
  • 28 languages (special focus on East European languages)
  • 10 Content Partners
  • Market place with profiles of 18,000 Austrian businesses
  • Business opportunities with more detailed company information
  • Listings of all events abroad with details of participating companies
  • Overview of 30 industry sectors
slide23

ADVANTAGE AUSTRIA CoachingAdvice. Support. Guidance

ADVICE AT HOME

Initial consultation

ADVANTAGE AUSTRIA Meetings

Market analysis

  • Market entry strategy
  • In-market support
  • Investment advice
  • International procurement
  • Debt recovery

SUPPORT ABROAD

22,000 customers

slide24

Market entry

  • Market potential and pricing structures
  • General legal information
  • Import procedure / distribution structure
  • Competition assessment / market share
  • Provision of business and credit information
  • Identifying potential distributors
  • First point of contact, organising market visits
  • Follow-up action
slide25

In-market support

  • Organising business trips
  • Scheduling appointments, accompanied meetings service
  • Credit checks on foreign companies
  • Support with preparation and submission of bids or tenders
  • Intercultural consulting
  • Evaluating the target market, market reports
  • Distributor relationship management
slide26

Investment advice

  • Legal and taxframework
  • Finding and recruiting staff
  • Locating your business
  • Finding sector specialists
slide27

International Procurement

  • Sourcing advice
  • Export requirements
  • Supplier contacts
  • Finding quality control consultants
  • Payment terms
slide29

Foreign Trade from 1980 to 2011

Austrian Exports to Turkey

Austrian Imports from Turkey

 Bilateral trade volume Austria – Turkey 2011: 2,29 bio. EUR

14 times the volume of 1980

5 times the volume of 1990

twice the volume of 2000

Austr. Exports 2011: + 17,6% = EUR 1,25 bio.

Austr. Imports 2011: +17,9% = EUR 1,04 bio.

slide30

Structure of Austrian Exports to Turkey in 2011

Source: Austrian Central Statistical Office (Statistik Austria)

slide31

Structure of Austrian Imports from Turkey in 2011

Source: Austrian Central Statistical Office (Statistik Austria)

slide32

Austrian Investments in Turkey

  • Austria has been the biggest foreign investor in Turkey over the past 3 years:
    • 2009: USD 1,02 bio.
    • 2010: USD 1,80 bio.
    • 2011: USD 2,24 bio.
  • The biggest single Austrian investments in recent times are in:
    • Energy sector
      • OMV (gas stations, power plants, Nabucco-Project)
      • Verbund (Joint Venture „Enerjisa“ for production and distribution of electricity)
      • Andritz Hydro (installation of hydro power plants)
    • Paper and packaging (Mayr-Melnhof, Mondi)
    • Retailing (Baumax Do-it-yourself Centres)
    • Wood manufacturing (Egger Holzwerkstoffe)
    • Industrial adhesives (Ardex Industrieklebstoffe)
    • Solar panels (Kioto Photovoltaiks)
    • Transport sector
      • Voestalpine (Production of train switches)
      • GATX Rail Europe (tank wagons)
slide33

Upcoming events / activities

  • Main current activities in:
  • Transport infrastructure, tourism industry, environmental protection, forestry and agricultural technologies.
  • Upcoming Events:
  • Catalogue Exhibition at the “ANKOMAK 2012 Istanbul”, 6.-10.6.2012
  • (Intl. Fair for Construction machinery and Construction Technologies)
  • Catalogue Exhibition at the “Bodrum Yacht Show 2012”, Bodrum, 29.8.-2.9.2012
  • Catalogue Exhibition and Austria Showcase at the “ISAF 2012”, Istanbul, 19.-21.9.2012
  • (International Fair for Security, Health and Safety)
  • Seminar on “Torism Infrastructure in Turkey”, Vienna, 27.9.2012
  • Catalogue Exhibition at the “RENEX 2012”, Ankara, 8.-11.11.2012
  • (Energy Efficieny Exhibition)
  • Trade Mission “Tourism” to Istanbul, 15.11.2012
  • Austrian Pavillion at the “Logitrans Istanbul 2012”, 15.-17.11.2012
  • (Transport Logistics Exhibition)
  • Austrian Pavillion at the “ZOW Istanbul 2012”, 17.-20.1.2013
  • (Supply Fair for Furniture Industry and Interior Design)
  • Austrian Pavillion at the “Istanbul Boat Show 2013”, 9.-17.2.2013
  • Austrian Pavillion at the “IDEF 2013 Istanbul”, 7.-10.5.2013
  • (Intl. Defence Technology Exhibition)
slide34

Thank you for your attention

and every success for the future!

Any questions?

Karl Hartleb/Richard Bandera

AVANTAGE AUSTRIA / Austrian Federal Economic Chamber

awo.maerkte@wko.at