Employer Engagement

1. Achieving the Gatsby Benchmarks • This workshop will explore the best practice that exists to help and support practitioners in working towards and achieving the Gatsby benchmarks. Employer Engagement Stuart Graham & Nicola Roberts Inspira

2. Overview • National update • Effective Employer Engagement • Activity – Pitching your Ask • Give an Hour Warning: This will probably raise more questions than answers, but that’s good!

3. 3146 schools and colleges across in the UK CEC data as of July 2018

4. Deliver the Gatsby Benchmarks by the end of 2020 • At least nine employer activities per young person - one employer encounter in each year of secondary education and a further two experiences of the workplace • School surveys, collected over 2016 and 2017, show that about two thirds of those minimum nine activities are taking place already • This translates into about 4 million employer encounters each year and about 1 million workplace experiences • The volume gap shows that we need another 1.7 million employer interactions each year

6. Engaging Employers Top Five Tips • Plan ahead • Who and how to engage • Making new employer connections • Getting the most out of activities • Maintaining strong relationships

7. Plan Ahead

8. Plan Ahead

9. Who and how to engage

10. Client Relationship Management (CRM) – is it? CRM is a software programme designed to maintain and manage all your contacts and activities Or A culture within your organisation that everyone understands and commits to?

11. Making new employer connections

12. Getting the most out of activities

13. Communicate like a business, because you are a business… What is your communication strategy? How many of you have a Twitter, Facebook or Linkedin account? How long does it take you to promote good news on your social media platform? How many of you have used students to help develop your social media strategy and campaign?

14. Maintaining strong relationships

15. Track, record, evidence and measure impact – the so what? The new to be launched Careers Leaders programme (updated TRACKER) Ensure your registered and receiving updates and attending workshops, webinars Knowing the so what, helps promote and develop your network and is great for marketing

16. Fun Bit!!! Task Your Enterprise Adviser has put you in touch with an international civil engineering company who are currently building a brand new £250m hospital in your town. They have expressed an interest in working with a local school and are open to ideas and have agreed to meet. Prepare a short 2min pitch outlining the opportunities and benefits for both the school and the business. (Note: You are competing with 5 other schools who have also been approached but the company will only choose one school to work with)

17. The WHY, did you think about? • Apprenticeship Levy • Degree Apprenticeships • Addressing stereotypes • Identifying Talent • Corporate Social Responsibility • Public Services (Social Value) Act 2012 • CPD opportunities for their staff • Giving Something Back • Work shadowing • PR opportunities • Helping them meet social output KPIs in the tenders • Graduate internships • Undertaking project work • Becoming an Enterprise Adviser • Becoming a Governor • Ask them to sponsor awards • Ask them to sponsor teaching resources/space • Give them access to your gym/4G pitch

18. https://www.careersandenterprise.co.uk/give-an-hour

19. www.inspira.org.uk/corporateSearch @inspiraforlife