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Design Within Reach bringing the best in modern design to the public By: Megan Elbert Julie Lehnert Mindy Lewis PowerPoint Presentation
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Design Within Reach bringing the best in modern design to the public By: Megan Elbert Julie Lehnert Mindy Lewis. Company Profile. A community center for design enthusiasts Available to residential and contract markets

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Presentation Transcript
slide1
Design Within Reach

bringing the best in modern

design to the public

By: Megan Elbert

Julie Lehnert

Mindy Lewis

company profile
Company Profile
  • A community center for design enthusiasts
  • Available to residential and contract markets
  • “Studios,” catalog, website, and the direct sales force sell high end modern furniture
company history
Company History
  • Founded in 1998 in San Francisco
  • It is an integrated multi-channel provider of distinctive modern design furnishings and accessories that it markets and sells through its studios, catalog, website and direct sales force.
  • Now a publicly held company trading on NASDAQ ($5.46 share/2-21-07)
code of ethics
Code of Ethics
  • “Design Within Reach is dedicated to conducting its business consistent with the highest standards of business ethics. We have an obligation to our employees, shareholders, customers, suppliers, community representatives and other business contacts to be honest, fair and forthright in all of our business activities”
company goal
Company Goal

The Company is focused on:

  • Increasing overall market penetration by opening additional studios
  • Expanding and refining product offerings
  • Increasing market awareness and appreciation for design products
studio locations
Studio Locations
  • Currently in 24 States
    • Located in high income, posh cities
  • Mostly stand alone stores
    • These stores in unique, architecturally relevant buildings and downtown areas
  • Some in malls, but only

high end

studio locations con t
Studio Locations (con’t.)
  • Company website gives store locations, but interesting addition to each store is the fact they give “things to do” in that city, along with where their store is located.
  • “studio locations”
the studios
The Studios
  • Minimalist, crisp, clean
  • No Clutter
  • Red, White and Black
  • Big windows and lots of natural light
the studios con t
The Studios (con’t.)
  • Displays
    • Platforms
    • Room set-up
  • All of the furniture can be tried out

(but not bought off the floor)

target market
Target Market
  • High income
  • “Design Enthusiasts”
  • Price Range
    • $50 - $9,000+
merchandise
Merchandise
  • High-end, Modern, Designer furniture
  • Modern
    • “simplicity, clarity of form and the pioneering use of new materials”
  • Fully licensed designer furniture
  • All merchandise new or reproduction
merchandise con t
Merchandise (con’t.)
  • All the furniture you need for a home,

and accessories too

Seating

Tables

Lighting

Shelving / storage

Accessories

Rugs

Kids

  • Shop by room or furniture piece
  • The Annex
swot analysis
SWOT Analysis

Strengths

  • “Wish list”
  • Located in areas with high income
  • Great website
  • Special discounts
swot analysis1
SWOT Analysis

Weaknesses

  • No original furniture
  • Always style over comfort (one style)
  • High priced merchandise
swot analysis2
SWOT Analysis

Opportunities

  • Add more locations in Oregon
  • Get more kid merchandise
  • Seasonal merchandise
swot analysis3
SWOT Analysis

Threats

  • Crate Barrel
  • Ikea (from a style aspect, not price)
  • Cost Plus World Market
  • Hive Modern

$1,398

$3,198

references
References
  • www.dwr.com
  • www.ikea.com
  • www.hivemodern.com
  • www.crateandbarrel.com

Norah shops here!