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By: Lexin Zhou Chad Phillips Xiaole (Seven) Shi

By: Lexin Zhou Chad Phillips Xiaole (Seven) Shi. History. Opened in 1953 in Norfolk, Virginia. Originally named K&K 5&10. Headquarters now in Chesapeake, Virginia. In 1993 the store name changed to the Dollar Tree. The Dollar Tree went public in 1995 starting at $15/share.

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By: Lexin Zhou Chad Phillips Xiaole (Seven) Shi

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  1. By: Lexin Zhou Chad Phillips Xiaole (Seven) Shi

  2. History • Opened in 1953 in Norfolk, Virginia. • Originally named K&K 5&10. • Headquarters now in Chesapeake, Virginia. • In 1993 the store name changed to the Dollar Tree. • The Dollar Tree went public in 1995 starting at $15/share.

  3. “A Dollar at a Time.” • Stock Price now at $54.32/share. (As of 01/20/2014) • Over $7 Billion in Retail Sales in 2012. • Dollar Tree is constantly growing • 11.3% sales growth from 2011. • 6.6% growth in number of stores. • 4531 Stores

  4. Strengths • A wide range of merchandise • Fixed price of One dollar. • Online store, dollartree.com (Free shipping to store) • 9 distribution centers (can support $8 billion in sales, and 95% goods through distribution centers to stores)

  5. Weakness • Shopping environment • Customer service • QUALITY

  6. Quality • Recalls • Salsa jars with broken glass inside them • Hot melt mini glue guns, which could short circuit and cause burns • Candle sets, which could produce excessive flame • Seven`s experience

  7. Opportunities • Expansion and growth geographically • Format innovation • Private label • Developing the international market • Acquisition of smaller retail chains • Through advertising and customer focused services to find more opportunity

  8. Threats • Wal-Mart expansion •  Growing too fast might challenge ability to maintain their uniqueness • Managing increasing regional variations • High crude oil prices impacting raw material

  9. References • http://jeffersoncity.legalexaminer.com/defective-dangerous-products/dollar-tree-stores-is-recalling-mini-glue-guns-due-to-fire-burn-and-shock-hazards/ • http://www.huffingtonpost.com/2013/07/24/dollar-tree-salsa-recall_n_3644630.html • http://www.momlogic.com/2008/06/glue_guns_recalled.php • http://www.cpsc.gov/en/Recalls/2004/CPSC-Dollar-Tree-Stores-Inc-Announce-Recall-of-Candle-Sets-/

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