Cat s cradle advertising campaign
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Cat’s Cradle Advertising Campaign. Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell. S.W.O.T. Analysis. Publics. College aged students ages 18-24 Residents of retirement communities and community members ages 60+. Primary Research.

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Cat s cradle advertising campaign

Cat’s CradleAdvertising Campaign

Elaine Bussjaeger

Amy English

Christine O’Brien

Sally Terrell



Publics
Publics

  • College aged students ages 18-24

  • Residents of retirement communities and community members ages 60+


Primary research
PrimaryResearch

  • Virginia Mennonite RetirementCommunity (VMRC) and SunnysideRetirementCommunities

  • 3 questionsurvey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC)

    • Haveyouheard of Cat’sCradle?

    • Are youawarethatstraycats are overpopulated in thearea?

    • Are youwilling/abletobecome a fosterparent?


Primary research results
Primary Research Results

  • VMRC and Sunnyside

  • Student Survey

    • 40% have heard of Cat’s Cradle

    • 38% are aware that stray cats are overpopulated in the area

    • 31% are willing/able to become foster parents


Goals
Goals

  • Organization Goal: To increase the amount of foster homes in the Shenandoah Valley.

  • PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.


Objectives
Objectives

Awareness

  • 18-24 age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year.

  • 60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.


18 24 demographic tactics
18-24 Demographic Tactics

  • For James Madison University Passport Events

    • PowerPoint Presentation

    • Table Tents

    • The Breeze Article


Stray cats pets or pests
Stray Cats: Pets or Pests?

Josie Kinkade Speaks to JMU Students about Cat’s Cradle


18 24 demographic tactics1
18-24 Demographic Tactics

  • Student Organization Night

  • University Mass E-mail

  • Volunteer/Community Service Programs



18 24 demographic tactics3
18-24 Demographic Tactics

  • Facebook Fan Page


18 24 demographic tactics4
18-24 Demographic Tactics

  • The Breeze and The WeatherVane Advertisements


Retired community tactics
Retired Community Tactics

  • The Daily News Record Online Banner Advertisement