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Engaging Alumni Stories: Creating Value and Connection at the University

Dive into the world of alumni-centered storytelling with Dan Lijana, Director of Communications, to explore how great stories highlight scholars, demonstrate membership value, share testimonials, and connect alumni to campus pillars.

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Engaging Alumni Stories: Creating Value and Connection at the University

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Presentation Transcript

  1. Alumni-Centered Storytelling Dan Lijana Director of Communications

  2. What Are We Creating • A destinationfor alumni and students to engage with each other, the University and our programs and clubs. • An experiencethat demonstrates the valueof being a member.

  3. Elements of a Great Story • Alumni-Focused • Highlights Scholars • Demonstrates the Value of Membership • Testimonials • Profiles • Connection to Campus • Reflects the Pillars

  4. How You Can Help • Connect • Inform • Image • Share

  5. Q&A

  6. Thank you! #GoBlue

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