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An Indian brewery

An Indian brewery. A strategic analysis for ABC Breweries. CLSW Consulting Group. CLSW Consulting Group. Started in 2007 Helps U.S. firms expand in international markets Regional consulting teams Eastern Europe China India Southeast Asia Africa. ABC Breweries.

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An Indian brewery

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  1. An Indian brewery A strategic analysis for ABC Breweries CLSW Consulting Group

  2. CLSW Consulting Group • Started in 2007 • Helps U.S. firms expand in international markets • Regional consulting teams • Eastern Europe • China • India • Southeast Asia • Africa

  3. ABC Breweries • Started as a microbrewery in 1982 in Portland, OR • Expanded throughout the Western United States • Three breweries • Went public in 1994. • Current market cap is $300M • Perceives growth potential is limited in the U.S. • Expects greater growth opportunities is Developing Asian markets

  4. Engagement Goals • Identify risks in entering Indian market • Identify risk mitigation strategies • Suggest investment entry and exit strategies • Provide investment analysis of best plan • Provide recommendations

  5. Why India

  6. Indian Beer Market

  7. Competitors

  8. India It's hard to find a country with as much variation, contrast and contradictions as India.

  9. Location of India

  10. Surrounded by Pakistan , Nepal , China , Bhutan and Bangladesh Coastline stretches 7000 kilometers. Surrounded by the Arabian Sea in the west, the Bay of Bengal in the east and the Indian Ocean in the South Total: 3,287,590 sq km land: 2,973,190 sq km water: 314,400 sq km Slightly more than one-third the size of the US Capital: New Delhi Geography of India

  11. Population: 1,129,866,154 Second most populous country of the world 0-14 years: 31.8% (male 188,208,196/female 171,356,024) 15-64 years: 63.1% (male 366,977,821/female 346,034,565) 65 years and over: 5.1% (male 27,258,259/female 30,031,289) Population growth rate: 1.606% Birth rate: 22.69 births/1,000 population Death rate: 6.58 deaths/1,000 population Sex ratio: 1.064 males/female Demographic factors *Above data is as of July 2007 est.

  12. Demographic factors • Labor force: 509.3 million (2006 est.) • agriculture: 60% • industry: 12% • services: 28% (2003) • Unemployment rate: 7.8% (2006 est.) • Life expectancy at birth: 68.59 years total population • Population below poverty line: 25% (2002 est.)

  13. Key Economic Parameters • Currency (code):- Indian rupee (INR) • Exchange rates:Indian rupees per US dollar – 40.42 (07/15/2007)

  14. India GDP Growth • GDP (purchasing power parity): - $4.156 trillion • GDP (official exchange rate): - $804 billion • GDP - real growth rate: - 9.2% (2006) • GDP - per capita (PPP): - $3,800 • GDP - composition by sector: • agriculture: 19.9% • industry: 19.3% • services: 60.7%

  15. India GDP Growth Forcast • India's economic boom will continue. • Real GDP growth will keep an annual average of 7.6% between • 2007 – 2012. • Information technology (IT) and IT-enabled services (ITES) output • will grow rapidly

  16. India’s leading industrial state. Contributing 13% of national industrial output Major industries include chemical and allied products, electrical and non-electrical machinery, textiles, petroleum and allied products. Capital city: Mumbai, formerly known as Bombay Most populous city of India Estimated population of 18million.(2006) Maharashtra

  17. Mumbai • Entertainment Capital of India • Bollywood, the centre of India's Hindi film and television industry is located in Mumbai • Commercial Center of India. It contributes: • 10% of all factory employment • 40% all income tax collections • 60% of all customs duty collections • 40% of India's foreign trade • Headquarter of many Indian companies

  18. Brewing is the production of alcoholic beverages through fermentation, a method used for beer production. Work in the brewery is typically divided into 7 steps: mashing, lautering, boiling, fermenting, conditioning, filtering, and filling. Brewery Operation 16th Century Brewer

  19. Brewery Operation Flow Chart

  20. Brewery Operation Input • Raw material • Malted barley, Water, Starch source, Hops, Yeast, Clarifying agent • Production equipment • Labor • Production, Marketing, Sales, Administration, Management • Capital

  21. Acknowledgements • Bombay Travel Agent Vishnu Verhere • Chief Arbitration Expert Viola Fuss • Director of Planning Kent C. Detrees • Russian Chauffeur Picov Andropov • Self Esteem Coach Mia Culpa • Lay Off Counselor Oscar Lavista • Staff Fact Checker Neera Nuff

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