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RTB, DSP, SSP, DBO, SRO WTF

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RTB, DSP, SSP, DBO, SRO WTF

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    1. RTB, DSP, SSP, DBO, SROWTF? Julia Smith

    2. AGENDA

    3. 1995

    4. 2000

    5. 2005

    6. BUT THINGS HAVE CHANGED2010

    7. WTF??

    8. AND RIGHT AT THE HEART OF ALL THIS CHANGE IS

    9. HOW DOES RTB WORK?

    10. AND HOW DO THE PLAYERS FIT INTO THIS?

    11. VITAL STATISTICS

    12. KEY QUESTIONS

    13. KEY QUESTIONS

    14. AS AN BRAND, WHAT COULD MY INTERNAL TEAM STRUCTURE LOOK LIKE?

    15. AS AN AGENCY, WHAT COULD MY INTERNAL TEAM STRUCTURE LOOK LIKE?

    16. AS AN PUBLISHER, WHAT COULD MY INTERNAL TEAM STRUCTURE LOOK LIKE?

    17. FINAL TAKEAWAYS

    18. FINAL TAKEAWAYS

    19. QUESTIONS AND ANSWERS

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