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Pass CIMA E1 - Organisational Managementexam in just 24 HOURS!


CIMA E1 - OrganisationalManagementBuy

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Question No1:

What is aFMCP?

A physical product that is boughtoften

Question No2:

What is strategicmarketing?

It is tied in with corporate strategy, by identifying which products and markets the organisation wishes to operatein

Question No3:

What is tacticalmarketing?

It is focused on the short term and on particular elements of the marketingmix.

Question No4:

What is the marketingconcept?

A philosophy of business, that holds that the key to organisational success is meeting customers' needs more effectively ad more closely than competitors (a beliefsystem)

Question No5:

What is marketingorientation?

An approach to business that centres its activities on satisfying the needs and wants of its customers (actualpractices)

Question No6:

What is productionorientation?

The belief that success is achieved through producing goods or services of optimum quality as cost-efficiently aspossible

Question No7:

What is salesorientation?

The tendency to make the product and then actively/aggressively sellit


Question No8:

  • What is pullmarketing?
  • It aims to produce a product that consumer demand will pull into retail outlets. Product promotion is shared between the manufacturer and finalseller
  • Question No9:
  • What 8 parts make up Kotler's marketingplan?
  • The executive summary, situation analysis, objectives and goals, marketing strategy, strategic marketing plan, tactical marketing plan, action plan, budgets,controls.
  • Question No10:
  • Market research plans can be analysed into what fivesteps?
  • Defining the problem, developing thet hypotheses, collecting data, analyisng the data and reporting thefindings.
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