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CIMA E1 - OrganisationalManagementBuy
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What is aFMCP?
A physical product that is boughtoften
What is strategicmarketing?
It is tied in with corporate strategy, by identifying which products and markets the organisation wishes to operatein
What is tacticalmarketing?
It is focused on the short term and on particular elements of the marketingmix.
What is the marketingconcept?
A philosophy of business, that holds that the key to organisational success is meeting customers' needs more effectively ad more closely than competitors (a beliefsystem)
What is marketingorientation?
An approach to business that centres its activities on satisfying the needs and wants of its customers (actualpractices)
What is productionorientation?
The belief that success is achieved through producing goods or services of optimum quality as cost-efficiently aspossible
What is salesorientation?
The tendency to make the product and then actively/aggressively sellit