Les  chelles de mesure en marketing: particularit s et qualit s statistiques. Preloader

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Plan. D?finition d\'une ?chelle de mesure.Les divers types d\'?chelles de mesure: L\'?chelle d\'intervalle. L\'?chelle de rapport. L\'?chelle nominale. L\'?chelle ordinale.Fiabilit? et validit? des ?chelles de mesure.. D?finition de l\'?chelle de mesure. Une ?chelle

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