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Maximizing Email Campaign ROI: Data-Driven Strategies

Learn to optimize your email campaigns for maximum ROI. Explore key components like subject lines, content, and landing pages. Discover effective mailer types and tactics to boost engagement and conversion rates.

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Maximizing Email Campaign ROI: Data-Driven Strategies

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  1. How to Get more ROI from your e-mail Campaigns Data Driven Marketing • Chetan Sharma

  2. Main Components of e-mail Campaigns • Mailer Types • Mailing list • Subject line • Mailer Content • Compatibility • Landing page

  3. Subject line (Most Imp.) • 90 – 95% readers never make it past the subject line • Traffic can vary as much as 500% based on the subject line

  4. Subject line (Most Imp.) • Normal (Ways to Make Drinking Tea More Delightful) • Question (What are the Ways to Make Drinking Tea More Delightful?) • How to (How to Make Drinking Tea More Delightful) • Number (30 Ways To Make Drinking Tea More Delightful) • Reader-Addressing (Hey Neha, Checkout Ways to Make Drinking Tea More Delightful) • Use of Superlative (best, smartest, perfect) • Capitalization (Sentence case, All Caps, Lowercase)

  5. Movie Offer Mailer

  6. Different Subject lines • Planning to watch movie this weekend? Great offers inside! • Rs. 200 Off on Movie Tickets, Limited Coupons Available! • Go on a movie-watching spree with up to Rs.200 off on movie tickets. • This one’s for movie buffs like you! • Neha, Save upto Rs.200 on movie tickets this weekend • Check how can you save upto Rs.200 on movie tickets this weekend

  7. Winner Subject line Rs. 200 Off on Movie Tickets, Limited Coupons Available! Open Rate of 8.36% Least Performing Subject line Planning to watch movie this weekend? Great offers inside! Open Rate of 2.42%

  8. Subject line Preferences

  9. Capitalization Preferences

  10. Re-activation Mailer

  11. Open rate - 5.2% Open rate -5.1% CTR – 31.5% CTR – 37.7% Conv. rate – 60.4% Conv. rate – 55.7%

  12. Sample Mailers

  13. New Offer Update

  14. Contest Seasonal

  15. Feedback Mailer

  16. Emails Opened Over Time

  17. Open % Share at different time

  18. Problem • Majority of the Marketers still rely primarily on intuition, not data , in making customer related decisions .

  19. Points to Remember • Data is King • Quantity is not important Quality is • Start building your marketing list • Personalised e-mailers as much as possible

  20. Questions?

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