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Your Club’s Unique Value Proposition. Strategic Plan Update 2012 RI Institutes. Your Club’s Unique Value Proposition. Objectives . Premise on Club Standpoint What Why How. Your Club’s Unique Value Proposition. Membership . is the lifeblood of a Rotary Club.

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Strategic Plan Update 2012 RI Institutes


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Presentation Transcript
slide1

Your Club’s Unique

Value Proposition

Strategic Plan Update 2012

RI Institutes

slide2

Your Club’s Unique Value Proposition

Objectives

  • Premise on Club Standpoint
    • What
    • Why
    • How
slide3

Your Club’s Unique Value Proposition

Membership

is the lifeblood of a Rotary Club

slide4

Your Club’s Unique Value Proposition

  • Suppose a salesman knocks on your door…
    • Why should I buy this?
    • How will it benefit me?
    • value for money

Duh! I don’t know but it will surely add-up to my sales.

Your response?

Club-centered Recruitment

Policy

slide5

Your Club’s Unique Value Proposition

What is

Rotary?

service organization

slide6

Your Club’s Unique Value Proposition

What then

is service?

literacy projects;

medical missions;

plant trees;

soup kitchen

slide7

Your Club’s Unique Value Proposition

  • church ministries
  • habitat for humanity
  • volunteer of other NGO
  • NONE OF THOSE COSTS ME A CENT
  • So Why would I join Rotary,
    • pay my dues
    • attend weekly meetings
    • contribute to TRF?

??!!@#$%^&*

slide8

Your Club’s Unique Value Proposition

  • Yes we volunteer.
  • But we also build:
  • personal relationships;
  • provide leadership development;
  • business ethics training; and
  • other personal and professional benefits

Gov Linda Winters (D3790)

slide9

Your Club’s Unique Value Proposition

  • Yes we volunteer.
  • But we also build:
  • personal relationships;
  • provide leadership development;
  • business ethics training; and
  • other personal and professional benefits

Gov Linda Winters (D3790)

slide11

Your Club’s Unique Value Proposition

Members leave because they see Rotary not worth their time!

Cebu Multi-district PETS 2013

We need to keep members interested and engaged in Rotary

slide12

Your Club’s Unique Value Proposition

Value Proposition

“Members don’t appreciate

what you do,

They appreciate why you do it”

slide13

Your Club’s Unique Value Proposition

Proposing New Members

A value proposition

is a promise of

value to be deliveredand abelief from the recipient

that value will be experienced.

slide14

Your Club’s Unique Value Proposition

Club’s Value Proposition

Key to attracting and keeping members

  • Why they want to join?
    • reason / value for money
  • provide what they want!
slide15

Your Club’s Unique Value Proposition

Club’s Value Proposition

Key to attracting and keeping members

  • Why they want to join?
    • reason / value for money
  • provide what they want!
slide16

Your Club’s Unique Value Proposition

Club’s Value Proposition

Key to attracting and keeping members

  • Why they want to join?
    • reason / value for money
  • provide what they want!
slide17

Your Club’s Unique Value Proposition

Club’s Value Proposition

Key to attracting and keeping members

  • Why they want to join?
    • reason / value for money
  • provide what they want!
slide18

Your Club’s Unique Value Proposition

  • Top to bottom look at everything we do:
    • from our programs and activities;
    • meeting times and locations;
    • dues, etc.

Giving members the VALUE they seek is the very heart of Club Service!

slide19

Your Club’s Unique Value Proposition

Membership Growth Formula

cost of

membership

value of

membership

  • PDG John Adams (D6740)