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Chapter 4 E-Tailing and Non Store Retailing. Section 4.1 Channels of E-tailing Section 4.2 Non Store Retailing. Learning Objectives. Explain multichannel retailing Explain E-Tailing Identify elements to include on a retail Web Site. Identify the types of non store retailers.

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chapter 4 e tailing and non store retailing

Chapter 4E-Tailing and Non Store Retailing

Section 4.1

Channels of E-tailing

Section 4.2

Non Store Retailing

learning objectives
Learning Objectives
  • Explain multichannel retailing
  • Explain E-Tailing
  • Identify elements to include on a retail Web Site.
  • Identify the types of non store retailers
section 4 1 channels and e tailing
Section 4.1 Channels and E-Tailing

Learning Objectives

  • Explain multichannel retailing
  • Explain E-Tailing
  • Identify elements to include on a retail Web Site.
key terms
Key Terms
  • Multichannel Retailing
  • E-Tailing
channels and e tailing
Channels and E-Tailing
  • Multi Channel Retailing
    • The Use of more than one method to reach a customer
      • Example: Sears
        • Catalog
        • Website
        • Located in brick and Mortar Stores
channels and e tailing1
Channels and E-Tailing
  • Advantages
    • Retail Store
    • Catalogs
    • Websites
channels and e tailing2
Channels and E-Tailing
  • What is E-Tailing
    • The selling of Goods and services by means of using the Internet.
  • Examples: Amazon, E-Bay, Abercrombie and Fitch, Wal-mart,
channels and e tailing3
Channels and E-Tailing
  • Why E-Tailing?
    • Questions to ask!
      • Will a Website increase my Business
      • How much will the Website cost to Develop
      • How much will the site cost to maintain?
      • What information should be included on the Business website?
      • What should the site look like?
      • How much staff time will be required to maintain the Website?
channels and e tailing4
Channels and E-Tailing
  • Creating a Web Site
    • In-House or Professional Design
    • Website Address
    • Information on the Web Site
      • On-Line Catalogs
      • Other Website Features
      • Links to On-Line Features
  • Website Images
  • Online Catalog
  • Filling Orders Online
  • Shipping Online Orders
    • Packaging
    • Shipping
  • Online Customer Service
  • Maintaining the Website
  • Online Malls
    • Examples
      • E-Bay
      • Kingwood Yard sales
channels and e tailing5
Channels and E-Tailing

Advantages

  • Increases Customer Base
  • Website attracts new Customers
  • You can shop from home
  • Store is never closed
  • You can shop regardless of weather conditions, Traffic Jams or distance.
  • Disadvantages
    • Reluctant to release info online.
    • Concerned about security of Credit Cards
    • Transactions may get interrupted.
    • Unable to examine purchases until they arrive.
section review
Section Review
  • Define E-tailing
  • What two factors should be taken into account when deciding who will design the Website.
  • What is an On-Line Mall.