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Chapter 4 E-Tailing and Non Store Retailing

Chapter 4 E-Tailing and Non Store Retailing. Section 4.1 Channels of E-tailing Section 4.2 Non Store Retailing. Learning Objectives. Explain multichannel retailing Explain E-Tailing Identify elements to include on a retail Web Site. Identify the types of non store retailers.

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Chapter 4 E-Tailing and Non Store Retailing

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  1. Chapter 4E-Tailing and Non Store Retailing Section 4.1 Channels of E-tailing Section 4.2 Non Store Retailing

  2. Learning Objectives • Explain multichannel retailing • Explain E-Tailing • Identify elements to include on a retail Web Site. • Identify the types of non store retailers

  3. Section 4.1 Channels and E-Tailing Learning Objectives • Explain multichannel retailing • Explain E-Tailing • Identify elements to include on a retail Web Site.

  4. Key Terms • Multichannel Retailing • E-Tailing

  5. Channels and E-Tailing • Multi Channel Retailing • The Use of more than one method to reach a customer • Example: Sears • Catalog • Website • Located in brick and Mortar Stores

  6. Channels and E-Tailing • Advantages • Retail Store • Catalogs • Websites

  7. Channels and E-Tailing • What is E-Tailing • The selling of Goods and services by means of using the Internet. • Examples: Amazon, E-Bay, Abercrombie and Fitch, Wal-mart,

  8. Channels and E-Tailing • Why E-Tailing? • Questions to ask! • Will a Website increase my Business • How much will the Website cost to Develop • How much will the site cost to maintain? • What information should be included on the Business website? • What should the site look like? • How much staff time will be required to maintain the Website?

  9. Channels and E-Tailing • Creating a Web Site • In-House or Professional Design • Website Address • Information on the Web Site • On-Line Catalogs • Other Website Features • Links to On-Line Features • Website Images • Online Catalog • Filling Orders Online • Shipping Online Orders • Packaging • Shipping • Online Customer Service • Maintaining the Website • Online Malls • Examples • E-Bay • Kingwood Yard sales

  10. Channels and E-Tailing Advantages • Increases Customer Base • Website attracts new Customers • You can shop from home • Store is never closed • You can shop regardless of weather conditions, Traffic Jams or distance. • Disadvantages • Reluctant to release info online. • Concerned about security of Credit Cards • Transactions may get interrupted. • Unable to examine purchases until they arrive.

  11. Section Review • Define E-tailing • What two factors should be taken into account when deciding who will design the Website. • What is an On-Line Mall.

  12. 4.2 NoN-Store Retailing

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