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Advanced Online Qualitative Techniques. Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator. Conference # 1-888-289-4573 3180622. Advanced Online Qualitative Techniques.

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Advanced online qualitative techniques

Advanced Online Qualitative Techniques

Using multimedia for your online research projects

Presented by:

Derek Sawchuk

Itracks Marketing Manager

&

Terri Sorenson

Itracks Marketing Coordinator

Conference #

1-888-289-4573

3180622


Advanced online qualitative techniques1
Advanced Online Qualitative Techniques

Video Analysis

Ad Testing

Story Boards

Participant Engagement


Advanced online qualitative techniques2
Advanced Online Qualitative Techniques

iMarkIt

Video

Print/Text


Advanced online qualitative techniques3
Advanced Online Qualitative Techniques

iMarkIt Reporting

  • Heatmaps

  • Visualize respondent behavior in response to stimuli

  • Understand likes/dislikes in direct context of your concepts

  • Treemaps

  • Easily visualize and drill into crosstab data

  • Video Timeline Analysis

  • Time-span data visualization (e.g. display all comments for first ten seconds of a video stream left by Females/18-35)






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