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Baidu Search Engine: Driving China's Online Landscape

Explore the success story of Baidu, China's leading search engine, its market growth, user base, and emerging trends shaping the industry. Discover how Baidu outperformed competitors and its impact on the digital landscape. Purchase recommendation included.

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Baidu Search Engine: Driving China's Online Landscape

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  1. Lam Ching Johnny 2008060135

  2. Chinese-language Search Engine • NASDAQ: BIDU • 2005 IPO price: US$27 • Current stock price: US$609.50

  3. 4 January 2010 stock price: US$410.03 • Current stock price: US$609.50 • YTM: about 50% 2010

  4. Businessoverview - serving 3 types of online participants • Users • Chinese language internet search services • community-based products and entertainment platform e.g. Baidu Post Bar, Baidu Knows, Baidu Space • Customers • online marketing services e.g. auction-based Pay for Performance (P4P) services • Baidu Union Members • third-party web content and software providers

  5. Search Engine Market Size in China By 31 December 2009: • China Internet users: 384,000,000 - 28.9% annual growth rate • Total search engine users: 280,000,000 - 38.6% from the previous year • Search engine market: RMB 6.95 billion - 38.2% from the previous year Source: China Internet Network Information Center(CNNIC) Internet Statistics 2009 > US population

  6. Search Engine Market Share Distribution in China By 31/12/2009:

  7. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >   Exit ExitExitExit

  8. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >  

  9. Growing internet access in Countryside  More Baidu users

  10. Summary • Growing market size of search engine • Growing market share of Baidu • Exit of major competitor: Google China (redirects to Google Hong Kong) • Growing internet access in countryside • Recommendation • Buy

  11. Thank You

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