What is Type? - PowerPoint PPT Presentation

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What is Type?

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  1. What is Type?

  2. Expressive

  3. Expressive

  4. Expressive

  5. Decorative

  6. Nostalgic

  7. Occupational Identifier

  8. Image

  9. Image

  10. Identity

  11. Image & Identity

  12. Cultural Identity

  13. Community Property

  14. Essential to the Design Business

  15. Essential for Specifying and Explaining Design

  16. Instructive

  17. Instructive

  18. Instructive

  19. Finding

  20. Finding, Discovering…

  21. Finding, Discovering and Getting Lost

  22. Available and Accessible

  23. Ubiquitous

  24. Suspect

  25. Malleable COTS ISS NOW

  26. Life Saving

  27. Immortal

  28. Why is it Worth Doing Well? Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000

  29. Serif and Sans Serif Serif Sans Serif

  30. X-Height

  31. Stroke Proportion

  32. Type Size

  33. Type Weight

  34. Word Spacing

  35. Solving Information Problems with Type

  36. Solving Information Problems with Type

  37. Line Length

  38. Leading (line spacing)

  39. Shifting Type

  40. Signaling with Type

  41. Elements of Letters

  42. A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic design for the next logotype. Who did Palm hire top do the typography on their first product release? Who is NASA’s typographer? Could it be you?

  43. Economy Drives Typographic Change The form factor for a private information experience will never be much larger than your head. Dutch style miniaturization is rewarded by the market again. Privacy and anonymity are increasingly valued. Screens replace paper as popular rendering platform.

  44. From HCI to HII to HIE What role does typography play in the shift of focus from Human Computer Interaction to Human Information Interaction to Human Information Experience? User interface Design process Adoption Learning

  45. If Only in Better Design Documentation

  46. Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in Better Design Documentation

  47. Typographic Signals We seek pattern involuntarily. Elements of letters, letters, words, sentences, paragraphs, labels and so on, all form patterns.

  48. Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition ContrastColor

  49. Type is (Already) Designed A ready-to-use component.

  50. Analyze an Example